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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.
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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.
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Tip 19: Train your employees on your
reputation management plan. Let them know
what your goals are because their views will
reflect on you.
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Tip 21: Hire the right people for submitting
tweets and posts, especially those who will
use the right account and not post anything
negative online.
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Tip 23: Always be present online by using
social media monitoring tools, where
someone can be contacted when mentions
from customers arrive outside of business
hours.
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Tip 24: Review scheduled tweets and posts to
avoid contradictions in business matters or
insensitive comments coinciding with major
world events like an earthquake.
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Tip 25: Build a great service or product before
revealing it to the public. A good first
impression will create a good reputation for
your business.
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Tip 27: Recruit senior level professionals for
your crisis management team to turn a crisis
into an opportunity by communicating
efficiently.
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Tip 29: You will build reputation simply by
having your business name or logo on the
event listing, or delivering a presentation
about a new product or innovation.
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Tip 33: Pictures are great tools for
maintaining your online reputation, whether
you use photographs, cartoons, graphs,
charts, illustrations, visuals can communicate
complex messages in an instant.
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Tip 37: Sharing written content (blog posts,
whitepapers or e-books) is the strongest
thing you can do to create a strong, positive
online reputation.
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Tip 38: The most effective thing you can do to
promote your online reputation is to
recognize that all online activity is really
about interacting with audiences of
audiences.