1. ANIDHYA PAHWA
Email: anidhya.pahwa@gmail.com Ph: +91 8826949292
283 Ram Nagar Krishna Nagar Delhi 110051
OBJECTIVE
A media professional with 3.6 years of experience in providing media solutions to clientele across varied industries. Proven
success in growing existing sales, acquiring new clients and deepening client relationships.
PROFESSIONAL EXPERIENCE
ACADEMIC QUALIFICATIONS
PGDM-75% with dual specialization in Marketing & Finance from Jagnnath International Management School (JIMS),
Kalkaji, New Delhi (2011-13)
PGDBO- 77% from IFBI NIIT (2010)
Bcom -58.6% from JDMC, Delhi University, New Delhi (2007-10)
XII with Commerce-81% from Vivekanand School, New Delhi CBSE in 2007
X with 82.4 % from Holy Angles School (U.P) ICSE in 2005
HT Media Limited, April 2013 till date
Designation : Assistant Manager, Media Marketing
Responsibilities  Handling the Key Accounts Retail of Hindustan Times like PVR Ltd, Inox cinema, DT Cinema,
Oberoi hotels, JW Marriott, ITC Grand Bharat, Runway Rising, Bridal Asia, Jalsa, Woodland, Hyatt
regency, Radisson blu, Shangri-La, LPS, Vivekanand school etc.
 To work on various innovative options with the client. Have bought many media marketing features
and initiatives apart from regular campaigns.
 Monitoring all Ad positions, Ad campaign, Pricing, Sales, Targeting, Concept creation for the
aforesaid categories.
 Organising, handling and successfully execution of the HT Lifestyle fair, HT Printworks etc.
 Building rapport with existing clients and ensuring high repeat business.
 Coordinating between inter & intra departments like design, production, marketing etc. to ensure
client needs are met.
Achievements  Have been instrumental in bringing Inox cinema to HT with 100% market share for two years in a
row.
 Maintained exclusivity of many other clients and bought inactive clients on board.
 Effectively handled different types of clients ranging from single shop-owners to brand managers,
marketing heads and directors.
 Within this span worked on a wide client base across different industries, which gave an opportunity
to understand different people, industries and their needs

2. PROJECTS
Summer Internship Project
Organization: IMRB International
Title: “Formation of brand equity model”
Duration: 2 months
Aspects covered:
 Studying the level Brand Equity models by surveying normal households for television.
 Studying the various factors that lead a household buy a certain brand of television.
 Active role in Danone lassi, Coke Dubai and Nimbus Masala soda pre launch Test research.
CORE COMPETENCIES
 Motivated, driven and focused on achieving in a fast paced media sales environment.
 Dedicated and highly ambitious to achieve goals.
 Excellent communication skills.
 Excellent Team Player willing to take up team responsibilities
 Proficient with computer literate such as Microsoft Word, Excel, Power point, Internet, SPSS, etc.
AWARDS AND ACHIEVEMENTS
 Rewarded Highest Revenue achievement award in Q2 and Q4 FY 15-16.
 Awarded Best Account Manager of Q1 in 2014 pan Delhi Ncr
 Appreciated for selling the highest amount of package on the 1st day of the HT Media’s Print works event Nov 2013.
 Did special media marketing features in print on Education category (schools/institutes) known as for HT City East
Delhi
PERSONAL DETAILS
Date of Birth: 25th August 1989
Languages Known: English, Hindi and Punjabi.
References: Furnished upon request
Date:
Place: New Delhi
(Anidhya Pahwa)