2. Introduction
Media has become a part our daily
life.
The media plays a dominant role in
the process of learning.
Media has the potential to shape
personalities and change the way we
perceive and understand the world.
Education and media are integral
part of learning. They form a person
and transform the society.
3. Latin word, with plural form
‘Medium’.
Media means Communication.
It is a powerful entity on earth.
Media have the power to make an
innocent guilty and to make a guilty
innocent.
4. TYPES OF MEDIA
Two types :
Print media
(News paper, books, magazines……)
Non- print media
( Radio, TV, Internet…..)
5. NON – PRINT MEDIA
Media education is now largely dependent
on electronic media.
Advantages :
Facilitates diverse learning objectives.
Through its variety and newness it
motivates the learner, stimulates imagination
,create and sustain interest.
Helps the learner to involve in education
process and keeps the concentration going.
It looks for individuals needs.
Reduces the burden of teacher.
6. MASS MEDIA
The term mass media means the media used to
improve education into large masses simultaneously
They are the informal agencies of education
It makes education more universal ,effective and
meaningful
Three functions of mass media are,
providing information
socializing
mobilizing.
Examples are radio, TV , films etc.
7. THE ROLE OF MASS MEDIA IN
EFFECTIVE TEAHING
Mass media like radio, TV etc provide latest
information to students and teachers to improve their
knowledge base.
Broadcasted programmes can be recorded and
replayed later for further studies.
Teacher can consult experts to clear their doubts.
REMEMBER:
Teacher cannot be replaced by the mass
media. He is the one who determines the choosing of
programmes.
8. Tele Vision - History
On March 25, 1925 Scottish inventor, John Logie Baird
gave his first demonstration of Tele Vision at Selfridge’s
Department Store in London.
9. Educational Tele Vision
Educational Tele Vision is a system that presents learning
content in various subjects proceeded by an agency.
It is a means of providing formal or non-formal education.
As Wayne Coy says,
“TV is the electronic blackboard of the future”
From 1958, there were more than 50 channels of TV including
educational programs.
10. ETV CHARACTERISTICS
Combines both sensory and auditory experiances.
Offers uniformity in communication.
It is a versatile educational vehicle
Stimulate & reinforces ideas
Provide live broadcasts on ‘spot events’.
Leisure time activities
OBJECTIVES OF ETV
Quality education
Reduce verbal teaching dependancy
Mass education opportunities
11. TV as an educational medium
Television constitutes an important medium whih has the unique feature of
combining audio and visual technology. So it is more effective than audio
media. It serves multiple purposes of entertainment, information and
education.
Use of television as an instructional medium was first reported
in 1932 by State University of IOWA in USA
12. TV in India
Television first came to India [named as ‘Doordarshan’ (DD)] on Sept
15, 1959 as the National Television Network of India.
The first telecast started on Sept 15, 1959 in New Delhi.
Doordarshan introduced colour TV during the 1982.
13. Major Educational TV projects in India
• Secondary School Tele Vision project (1961)
* In October 1961
* for the secondary school students of Delhi
* to teach Physics, Chemistry, English and Hindi for students
of Class XI.
• Delhi Agriculture Television (DATV) Project/ (Krishi Darshan)
(1966)
* Krishi Darshan was initiated on January 26, 1966
* for communicating agricultural information to the farmers
* in the 80 selected villages of Union territory of Delhi
• Satellite Instructional Tele Vision Experiment (SITE) (1975)
* on August 1, 1975 for a period of one year
14. • Post-SITE project (1977)
* This was a SITE continuity project and was initiated in
March 1977
* for the villagers of Rajasthan.
• Indian National Satellite project (INSAT) (1982)
* On 15 August 1982 as a part of INSAT of Education
* for Orissa and Andhra Pradesh.
* Later, other states namely Bihar, Gujarat, Maharashtra and
Uttar Pradesh were covered under INSAT service using INSAT-1B in
June 1983.
* for the villagers and their Primary School going children of
selected 2330 villages in six states Rajasthan, Karnataka, Orissa, Bihar,
Andhra Pradesh and Madhya Pradesh.
15. * Then it was increased to five days a week.
* Initially they were telecast on Monday, Wednesday and Friday from 6.30
to 7.00 A.M through the national network of Doordarshan .
* started in May 1991
• IGNOU-Doordarshan Telecast (1991)
* on August 15, 1984
* popularly known as ‘Country wide Classroom’
• UGC-Higher Education Television Project (HETV) (1984)
16. EDUCATIONAL VALUE OF TV
Students from remote and rural areas,
underprivileged and handicapped an access
valuable information . So knowledge gap is
reduced.
Provides valuable reference materials to the
teachers and improve their instructions.
Displays events and places that are not readily
accessible to the normal people.
E.g.: Discovery channel ,National Geographic
channels
17. o Telecast programs of academic importance.
o Provide deeper knowledge through experts.
o It has the capacity to demonstrate live process like
working of factories.
o Making education interesting through quizzes.
o Enabling better learning through audio and video
stimulus.
o Up to day information on regional ,national and
international topics.
18. INSTRUCTIONAL TELE VISION- ADVANTAGES
1) It provides both the senses of seeing and hearing that will
make learning effective.
2) Gives opportunity to observe objects and experiments which
are unavailable to common people.
3) Provides common information over a wide area at a time.
4) Students can utilize the benefits of experts and talented
teachers.
5) Provides instruction in the areas where there is no sufficient
schools or teachers.
19. INSTRUCTIONAL TELE VISION- DISADVANTAGES
1) Inattentiveness and passivity. May be a step to depersonalization.
2) Difficulty in seeing detailed images in large class rooms.
3) Quality of programs.
4) Telecasting time.
5) The fear of replacing of teacher's position.
20. SUGGESTIONS TO IMPROVE
INSTRUCTIONAL TELE VISION EFFECTIVE
Preparation step:
Be aware of telecasting time schedule.
Teacher should be prepared to get more information.
Students should be prepared to receive new knowledge.
Physical environment should be satisfactory.
# working of TV set.
# no. of students to be accommodated in the class
depending upon the size and shape of the screen.
# arrangements for lighting ,ventilation and seating.
Presentation step:
Teacher should operate TV for maximum sound and clarity.
Proper discipline should be maintained.
Make the students to take notes.
21. Follow up stage:
There should be a lively discussion.
Each student should be given a chance to clear his doubts.
Practical applications should be discussed.
Arrangements to know student’s understanding.
Student’s doubts should be cleared.
22. LIMITATION OF TV AS AN EDUCATIONAL MEDIUM
Non interactive nature (one way only).
Speed cannot be adjusted.
Adjustments with school time table.
Affordability (lack of available no. of TV sets).
23. NOTE DOWN PLEASE…..
GYAN DARSAN- India’s first EDUCATION channel
Launched by INSAT-2B
EKALAVYA-India’s first technology satellite channel
KISSAN TV-India’s first farmer’s channel
MANA TV_ -India’s first state run channel
BHASHA MSNDAKINI- India’s first language channel
VYAS-India’s first higher education channel
EDUSAT- India’s first educational satellite
