For Educational Purpose Only

1. Television as a
instructional medium.
Presented by Nupur Vyas
Email id : nupurvyas1995@gmail.com
Roll No:34
Subject: Mass Media and Communication
Submitted to Department of English , MKBU [Bhavnagar]

2. Television as Mass - Medium
• T.V is considered as an important medium of mass media and
popular medium widely spread across the world.
• Nowadays T.V reached in each and every home in India,
regardless rags to riches.
• T.V is functions as to entertain, to educate, to instruct, and to
suggest etc.
• Why T.V is so popular in India?
• One of the reason that most of the people are uneducated.
They can’t read and write. They only see and listen and
understands from audio-visuals.
• T.V genres – Reality show, Daily Soap operas, Humor show,
Talent Hunt Show etc.

3. The Growth Process of Television in India
• Television broadcasting experiment initiated during 1920s in
US and Europe.
• Evolution of mechanical scanning disk , iconoscope ,the
electric television tube later on, then the kinescope or
picture tube followed by the electronic camera and TV home
receivers gave impetus to the growth of this medium in it’s
early years.
• By 1930s NBC , National Broadcasting Corporation had set up
a TV station in New York and BBC in London that offered
regular telecast programmes.

4. Continue…
• Terrestrial television in India started with the
experimental telecast starting in Delhi on 15
September 1959 with a small transmitter and a
makeshift studio.
• The regular daily broadcast started in 1965 as a part of
All India Radio. The television service was extended to
Bombay (now Mumbai) and Amritsar in 1972.
• Up until 1975, only seven Indian cities had a television
service and Doordarshan remained the sole provider
of television in India.

5. Continue….
• National telecasts were introduced in 1982. In the same year,
colour TV was introduced in the Indian market. Indian small
screen programming started off in the early 1980s. At that
time there was only one national channel Doordarshan,
which was government owned.
• The Ramayana and Mahabharata (both Indian mythological
stories) were the first major television series produced.

6. Continue…
• By the late 1980 government opened another national channel and
part regional known as DD 2 later DD metro broadcast terrestrially.
• DD international channel launched during 1995.
• It telecasts Programme for 19 hours a day to foreign country via PAS-4
to Europe, Asia, and Africa and Via PAS-1 to North-America.
• The central government launched series of economic and Social
reforms in 1991.
• Foreign channels like CNN, Star TV and domestic channels such as Zee
TV and Sun TV started satellite broadcasts.

7. Instructional television experiment
Satellite
instructional
television
experiment[SITE]
Experimental project
ran for 1year in 1975 to
1976.
Designed jointly NASA and
ISRO, covering 2500
villages. It helps to develop
India's own satellite INSAT.
Project supported by
international agencies –
UNDP,UNESCO,UNISEF,ITU.
Informal television
programme to rural
India. To educate the
poor people of India
on various issues via
SITE

8. Objectives of the SITE
•The primary general objectives from an Indian perspective were to
educate the populace about issues related to family planning,
agricultural practices and national integration.
•The secondary objectives were to impart general school and adult
education, train teachers, improve other occupational skills and to
improve general health and hygiene through the medium of satellite
broadcasts.

9. Continue….
The Indian space program remained committed to the goal of using
satellites for educational purposes.
•In September 2004, India launched EDUSAT, which was the first
satellite in the world built exclusively to serve the educational sector.
EDUSAT is used to meet the demand for an interactive satellite-based
distance education system for India.

10. History of television use as instructional
medium through education
•Use of television as an instructional medium was first reported in 1932 by
State University of IOWA in USA on an experimental basis in a world fair.
Later on, due to the World War II the introduction of television was slowed
down; and as a result by 1948 there were very few educational institutions
involved in using television as an instructional medium in spite of great
interest in television by the educationists.
•In India, since the inception of TV network, television has been perceived
as an efficient force of education and development. With its large audience it
has attracted educators as being an efficient tool for imparting education to
primary, secondary and university level students.

11. Continue..
•Secondary School television project (1961): aim to improve the
standard of teaching in view of shortage of laboratories, space,
equipment and dearth of qualified teachers in Delhi this project
started on experimental basis in October 1961 for teaching of
Physics, Chemistry, English and Hindi for students of Class XI.
•Delhi Agriculture Television (DATV) Project (Krishi Darshan)
(1966): The project named Krishi Darshan was initiated on
January 26, 1966 for communicating agricultural information to
the farmers on experimental basis for the 80 selected villages of
Union territory of Delhi through Community viewing of
television and further discussions among themselves.

12. Continue…
• Indian National Satellite project (INSAT) (1982):The prime objective of the
INSAT project was aimed at making the rural masses aware of the latest
developments in the areas of agricultural productivity, health and hygiene.
It was initially targeted at villagers and their school going Children of
selected villages in Orissa, Andhra Pradesh, Bihar, Gujrat, Maharastra and
Uttar Pradesh.
• UGC-Higher Education Television Project (HETV) (1984)University
students were the beneficiaries of this project. The University Grants
Commission in collaboration with INSAT started educational television
project, popularly known as ‘Country wide Classroom’ on August 15, 1984
with the aim to update, upgrade and enrich the quality of education while
extending their reach.

13. Continue..
• IGNOU-Doordarshan Telecast (1991): aim to provide
tele-counselling to students of open universities in
remote areas. Owing to the encouraging response from
viewers, the frequency of this project was increased to
five days a week. This programme is very popular.
• Gyan-Darshan Educational Channel (2000) : Ministry of
Human Resource Development, Information &
Broadcasting, the Prasar Bharti and IGNOU launched
Gyan Darshan (GD) jointly on 26th January 2000 as the
exclusive Educational TV Channel of India.

14. Today T.V as instructional Medium
• Instructions can be given in any forms through advertisements.
• T.V as instructional main purpose is that – to educate people, give knowledge to
the people, to gives awareness of contemporary time, to instruct that whatever
they are doing is right and wrong.
• Nowadays government’ ads as well as non-government’s ads like – Examples:
Clean India ad, PNG products for charity, Beti bachao Beti padhao, Women
empowerment, Pregnant women health care, Smoking is dangerous ads,
sanitization ads, Online shopping-how to do online shopping and online Bank
payment, cash-transfer internet etc.
• Many children's television series are educational, ranging from dedicated learning
programs to those that indirectly teach the viewers. Some series are written to
have a specific moral behind every episode, often explained at the end by the
character that learned the lesson.

15. Sources
• Google Images
• https://en.wikipedia.org/wiki/Educational_television
• file:///C:/Users/Admin/Desktop/Study%20material/Mass%20Media%
20&%20Communication/mass%20media%20and%20communication/
Unit%203%20TV%20Radio%20and%20eMedia.pdf – Dhavani Joshi
Mam Presentation.

16. Thank you