The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011. The presentation audience was recruitment researchers and resources, and that was the focus of the day.

1. Social Media – ‘Friend or Foe?’ Social Media – ‘Friend or Foe?’ Presented by Andy Headworth, Sirona Consulting Ltd

2. Agenda << << <<

3. Social Media is No Longer a Game

5. Consult About Recruitment

6. Strategy

7. Process

8. Online Recruitment

9. Social Recruiting

11. Now, what about you? Could do better!

12. Social Recruiting

13. Which scares you most?

15. If Facebook were a country, it would be the third most populated in the world, ahead of the US

16. 140+ million tweets a day 209 million accounts 570k+ new accounts last month

17. Over 200+ million blogs

19. How Big?

20. Those were the days.........

21. 21st Century Recruitment Blogs .... and of course the ubiquitous phone!

22. Social Media Has Changed The Landscape..... Now you can find anyone Blogs ...... that is no longer the problem – engaging with them is!

23. Everyone now has a Digital Footprint You just have to know where to go to find it!

24. You need to be in the right place

25. You Need the Right Toolkit

26. Why Should Social Media Matter To You? Community Brand Competitors Engagement Traffic Blogs Expectation Candidates Sharing

27. With social media a different approach is needed

28. ‘Old School’ Recruitment Recruitment Agencies Recruitment Agencies

29. 21st Century Recruitment Connect Recruit

32. Business development manager

33. Account Manager

34. Business development executive

35. Key account executive

36. Field sales executive

37. Sales manager

39. More than ever - understand Retail Department Manager – Major High Street Retailer

40. Can you tell what it is yet? HR and Employee Transformation Managing Consultant

41. (part 2) Principal Mechanical Engineer on Submarines

42. Today

44. How Many Are You Using? (Properly) Home Page Headline 100 % Profiles (SEO Friendly) Search (plus flip searching) Jobs Groups (50) Answers Company Pages Status Updates Following companies Applications (video, documents, reading list, blog)

45. How Many Are You Using? (Properly)

46. The ‘Company Follow’ Button

47. The ‘Company Follow’ Button Employees joining the company Employees leaving the company Employees being promoted New job opportunities Company profile updates Be careful though, Following companies is public knowledge. Anyone can see who your following.

48. Personal Profile

49. Search

50. Flip Search and X-Ray?

51. Blogs Are Goldmines!

52. The Grand Master Katharine will take you to some new areas of sourcing discovery later today

54. Sharing / Referral Apps

55. Facebook

56. Facebook site:facebook.cominurl:notes “keywords” site:facebook.cominurl:groups “keywords” site:facebook.cominurl:pages “keywords”

58. What is Twitter? Photo credit: Josh More RT @ ...you can still be private with a DM

59. Your Target Audience 570k+ new accounts last month 209 million accounts Fastest growing group on Twitter is 18-34 year-olds = 45% 2nd Fastest is the 35-49 year-olds = 24% 69% of Twitter users are your target audience 140+ million tweets a day

60. For some Twitter = Where’s Wally! 140+ million tweets a day

61. Find Some People (To Follow) #hashtags

62. Finding people Know your keywords

64. Twitter Lists

65. search.twitter.com

67. Find by tweet location

68. RSS feeds/ alerts

69. Find by event (location)#hashtags

70. You need a Social Media Dashboard

71. Essential tool – a Dashboard

72. Tracking - You

73. Foursquare

74. Foursquare “A location based social network that uses the GPS chip in mobile phones.” Go to http://search.twitter.com “at companyname” 4sq “company name ” source:foursquare “company name” 4sq.com “just ousted”

75. Foursquare

76. Foursquare Target Company

77. Still interested? Or are you happy to stay in the dark ages and perish accordingly? We are the last Dodo’s on the planet, so I have put all our eggs safely into one basket

78. Any Questions? Website: www.sironaconsulting.com Email:andy.headworth@sironaconsulting.com Telephone:01903 206249 / 07788 726019 Blog: www.sironasays.com LinkedIn: www.linkedin.com/in/andyheadworth Twitter: www.twitter.com/andyheadworth Facebook: www.facebook.com/sironaconsulting My latest e-book – ‘How to Get Started with Social Recruiting’ is available very soon .