Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.

1. SOCIAL & SEARCH MARKETING THE PERFECT MIX contact@orentodoros.com – m:+ 972 52 759 6512

2. Quick Self Intro Oren Todoros New Media Strategist, Loving what I do. Founder of Oren Todoros New Media Consulting We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience. Services: SEO, SEM, Social Marketing, PR & AR Clients: Starhome | Modu Mobile| Retalika

3. My Background

4. Then Something Magical Happened

7. Think Your Product Can’t Be Social?

8. THE SOCIAL REVOLUTION!

9. Social Media Revolution? Lets go back 5000 years and find out… Hieroglyphics – The 5000 Year Old Social Network

10. Social Media Revolution? = ? Cleopatra @Ruth_Z Topics of conversation…

11. Social Media Revolution? Somewhere in the late 80’s… Long before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.

12. Our Social History Software that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.

13. Our Social History = HEADACHE !

14. Our Social History SPY ON NEIGHBORE’S CALLS SPEAK TO OTHERS LISTEN TO THE POLICE WHAT MORE CAN A KID ASK FOR?

15. New Tools / Same Message If You Can Write or Type You’re in The Right Direction

16. Traditional vs. New Media Portals and Blogs Newspapers YouTube Television Radio iTunes – Playlists CDs Cloud Apps

17. WE WERE LOUD AND COOL TOO…

18. Social Media Puzzle

19. Organize Your Social Strategy

20. Twitter? There too.

21. Yup, me On YouTube.

22. Viddler.com There I am

23. Here’s where I live - My Blog.

24. Bottom LineBe Available, Be Interessting.

25. So How Many Ways Can People Interact Online? Searching Content Reading Content Posting Content

26. There’s A Very Thin Line… Between Social Media And Spam

28. Twitter - Information Going Live Quicker Than Blogs or News

29. Facebook – If it was a country, it would be the 4th biggest

30. LinkedIn – Over 50 Million Users WorlwideQuestion: So what do we do with this information? Answer: Manipulate Google Results.

31. Google Results Snapshot

32. Manipulating Google

33. Manipulating Google

34. Manipulating Google

35. Real Time Search

36. Real Time Search

37. Google Adwords

38. The $25,000 Question You’re given $25,000 to invest in marketing. Do you: Invest in newspaper / online ads? Save the money and invest in social media marketing?

39. Right Answer – Google Adwords

40. Google Adwords

41. Google Adwords

42. Google Adwords

43. Google Adwords

44. Google Adwords

45. Google Keyword Tool

46. Google Adwords

47. Google Analytics

48. Back To The Fun Stuff

49. Back To The Fun Stuff

51. Old Spice Campaign

52. United Airways – Guitar StoryLaunched in July 2009 Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few). 1 year ago8,841,528 views

53. If Facebook is about the people you know, Twitter is about the people you’d liketo know. Twitter “a micro-blog” started with a simple question: What are you doing? 15 Million Users Later… Twitter, What’s the Story?

55. 45 Million Unique Visitors

56. Extremely Profitable Deals

57. Sparked a whole industry of Twitter related services.

58. TwitPic

59. TweetLater

60. Twollow

62. Share The “Not So” Important Stuff

63. CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Acquired by Amazone.com Zappos

64. Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder. Dell

66. Advanced Techniques Twitter Twitter Services to Enhance The Experience Twitpic - Images Twiddeo - Video Twtpoll – Polls Twilert – Keyword Updates TwitSay– 10 second voice 30+ Interesting Twitter services and applications

67. Facebook Pages

68. Facebook Pages Insights

69. Advanced Techniques Facebook Utilize Involver Upload video Vanity URLs About Text – Use Link Dig into fan page insights

70. Own Your Brand - Everywhere

71. Social Metrics Look beyond Google Analytics Track Followers / Fans progress Wordpress Stats / Feedburner Social Search Services

72. What’s Next? Where we’ve been: BBSes, Amateur Radio, etc… Where we are: Social Media – Facebook, Linkedin, Twitter, etc… Where we’re going: ????

73. Mobility

74. Take-Aways Care. Interact – a LOT Be ready for change Get involved early Video – Use it Focus on ROV (Return on Value) Oh by the way… Your competitors already know this.

75. THANK YOU !! Oren Todoros Twitter | @Orentodoros Skype | Oren.Todoros Facebook | http://bit.ly/aVen0M www.OrenTodoros.com