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Social Media


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Social Media seminar for Indian River County Chamber of Commerce

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Social Media

  1. 1. Social Networksor How to Face Facebook<br />
  2. 2. ntb group, LLCCrisis and Risk Management Consulting<br />Paul G. Seldes – Director of Operations<br />Training<br />Design, Develop, Deliver<br />Print, ILT, Multimedia, Internet, CD <br />Analysis<br />Risk Management<br />Emergency Management<br />Business Continuity<br />Technology<br />Application Software, Web/Internet<br />
  3. 3. Agenda<br />The facts of the social network market<br />FaceBook<br />LinkedIn<br />Twitter<br />Second Life<br />What can I do with this?<br />Incorporate social media into business<br />Tips and Tricks<br />
  4. 4. Keyword <br />NETWORK<br />
  5. 5. Facebook<br />Founded in 2004 by some Harvard University students<br />
  6. 6. FaceBook<br />More than 400 million active users <br />50% of our active users log on to Facebook in any given day <br />More than 35 million users update their status each day <br />More than 60 million status updates posted each day <br />More than 3 billion photos uploaded to the site each month <br />More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week <br />More than 3.5 million events created each month <br />More than 3 million active Pages on Facebook<br />More than 1.5 million local businesses have active Pages on Facebook<br />More than 20 million people become fans of Pages each day <br />Pages have created more than 5.3 billion fans <br />
  7. 7. Who Uses FaceBook?<br />Average user has 130 friends on the site <br />Average user sends 8 friend requests per month <br />Average user spends more than 55 minutes per day on Facebook<br />Average user clicks the Like button on 9 pieces of content each month <br />Average user writes 25 comments on Facebook content each month <br />Average user becomes a fan of 4 Pages each month <br />Average user is invited to 3 events per month <br />Average user is a member of 13 groups <br />
  8. 8.
  9. 9. LinkedIn<br />Founded in 2002, officially launched in May 2003<br />
  10. 10. LinkedIn<br />60 million members (Feb 2010)<br />Average Age: 41<br />Household Income: $109,703<br />Male: 64%<br />Household Income $100k+ 53.5%<br />Own Smartphone/PDA: 34%<br />College Grad/Post Grad: 80.1%<br />Business Decision Maker: 49%<br />EVP/SVP/VP: 6.5%<br />24% Have a Portfolio Value of $250k+<br />Job Titles:<br />C-Level Executives 7.8%<br />EVP/SVP 6.5%<br />Senior Management 16%<br />Middle Management 18%<br />50% Are Business Decision Makers in Their Companies<br />LinkedIn has over 60 million members in over 200 countries and territories around the world. <br />A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members. <br />
  11. 11. LinkedIn<br />Business oriented <br />You need an introduction or connection<br />Free and Pay available<br />
  12. 12. Twitter<br />First “Tweet” – March 21st 2006<br />
  13. 13. Twitter<br />Over 23 million unique visitors (Jan 2010)<br />47% male – 53% female<br />Age Groups<br />47% 18-34<br />31% 35-49<br />21% 50+<br />
  14. 14. Twitter<br />Messages limited to 140 characters<br />Tweets can be public or protected<br />
  15. 15. Second Life<br />Different!<br />A 3-D Virtual World<br />Avatars<br />Shop, play, wander, interact….<br />
  16. 16. Top Ten Reasons to use Social Media in YOUR Business<br />IT’S FREE!<br />
  17. 17. Touch your clients!<br />Think about Social Media like an “extension” or preview of your business website<br />Use Social Media to create a “buzz”<br />Use Social Media to send a message<br />Viral Marketing<br />
  18. 18. Interact with your clients<br />TALK to your clients and let your clients talk to you!<br />Beware the dark side….<br />I shopped at ntb group’s store last week and the big guy in the store was just nasty and looking at me creepy-like. He for sure was on cocaine or something. From now on I am going to the store over at the Chamber of Commerce office. They’re always nice, polite and straight.<br />
  19. 19. Do this….Not that<br />Split your professional and personal “online” life<br />Avoid “hot” topics<br />Build networks via people you know<br />Rules of the Road…<br />The virtual world is not all that different from the real world. <br />The ways we stay safe in the real world work in the virtual world also!<br />
  20. 20. So how do I make money from this?<br />I Don’t Know!<br />
  21. 21. Social Networks as the on ramp to your Website<br />
  22. 22. Questions?<br />Paul Seldes<br /><br />772-538-2154<br />