Resume

1. Andrew A. Aguilera
andrew.a.aguilera@gmail.com
+1 (650) 346-2422
www.linkedin.com/in/andrewaaguilera
Profile and
Skills:
 Extensive experience in using social media, including Facebook, Instagram and Snapchat
 Proficient in Microsoft Word and Excel and familiar with Qualtrics, SPSS and Google
Analytics
 Strong interest and experience in sports, leisure and entertainment industries
Experience: Sports Marketing Intern January 2016-May 2016
VAVi Sport and Social Club, San Diego, CA
 Developed website content and managed Facebook and Instagram platforms
 Pioneered the use of Snapchat to promote interaction between VAVi and its members
 Increased corporate sponsorship for the company through extensive research
 Exceeded expectation of membership sales by 10% through warm calling and internet
marketing
 Compiled visual content to emphasize diversity of services as part of a larger experiential
deck to present to potential clients
Applied Integrated Marketing Consultant January 2016-May 2016
San Diego State University, San Diego, CA
 Developed a comprehensive integrated marketing communications plan for a local non-
profit rowing club
 Conducted in-depth situation analysis of the industry, competitors and prior
communications efforts, highlighting strengths, weaknesses, opportunities and threats
 Provided strategic recommendations for publicity, social media, direct marketing and
event coordination to increase fundraising capabilities
Applied Market Research Consultant August 2015-December 2015
San Diego State University, San Diego, CA
 Conducted depth interviews, moderated focus groups and compiled interview reports to
obtain primary qualitative research
 Designed a questionnaire using Qualtrics consisting of academic scales and used SPSS to
analyze data and prepare data reports for presentation
Education: MSc in Sports Management
University of London, Birkbeck Class of 2018
BS in Marketing with an emphasis in Integrated Marketing Communications
San Diego State University, San Diego, CA Class of 2016
Business Marketing Exchange
University of Pompeu Fabra, Barcelona, Spain Fall 2014
Affiliations: American Marketing Association (AMA)
San Diego State University August 2013-May 2016