1. RACHEL A BRUCE
Home Address:
11 St Wilfrids Street
Manchester M15 5XE
Tel: 07478974974
Email: rachelaimeebruce@gmail.com
Full Clean UK Driving Licence
ACADEMIC QUALIFICATIONS
2009 – 2013 BSc (Hons) International Fashion Marketing – Manchester Metropolitan University
Classification: 2:1
Key areas of study included:
 Marketing Management
 Business Marketing
 Financial Management
 Product Development
 Personal Research Project
2007 – 2009 Newcastle College
A Levels acquired: A - Photography
C- Media
2002 – 2007 Heworth Grange Comprehensive, Gateshead
9 GCSE’s A–B including: A - English Language
B - Maths
B - ICT
WORK EXPERIENCE
Oct 2014 – Manchester Metropolitan University
Present Student Enrichment Officer to the Arts and Humanities Faculty
Responsible for:
 Design and development of marketing campaigns aimed to promote the
Student Enrichment Offer to the student body. This involves the development
and management of a year-on-year marketing calendar, design of marketing
materials including print brochures, flyers, posters, project books, stationary,
and e-newsletters. Since beginning this role, student engagement has increased
by a factor of ten, with more than 60% of the student population currently
engaging with the enrichment offer.
 Content management and design of monthly e-newsletters to staff, students
and external partners. This involves upkeep of the mailing list, and analysis of
each newsletter, evaluating results and click-throughs, and continuously
improving the standard of the campaign.
 Introduction of a new strategy to collect student data, in order to monitor and
develop individual skills during their student career, that adheres to the
University’s communication strategy. The aim of the strategy was to collect data
from 20% of the student population in the first year, increasing to 50% in the
second year. Within the first 6-months of the campaign I had effectively
collected data from 40% of the student population, which I was able to increase
to 60% 12 months later.
 All aspects of event organisation for several award ceremonies and end-of-year
celebrations, including financial management and marketing. These involve
managing several interlinking campaign calendars aimed at staff and students
across the university.

2. RACHEL A BRUCE
 Co-ordination of networking events for the Schools’ Liaison team.
 Events management for the Manchester Children’s Book Festival in 2015 and
2016, including two extremely successful Family Fun Day’s with over 5,000
attendees in total.
 Team management of 70 student ambassadors working in local schools and
communities to develop skills in childcare and teaching. Responsible for
recruitment, training and supervision of the team.
 Running a community Homework Club for primary, secondary and college
children on a weekly basis at a local library, with the aim to encourage the
children we encounter to continue their studies into higher education.
 Reporting on data collection and marketing campaigns to senior management
on a termly basis.
 Working closely with the University central marketing and web teams to ensure
all aspects of marketing campaigns adhere to branding guidelines.
 Financial management and reporting of budget, involving knowledge of
accounting methods and working closely with university accountants.
 Use of MailChimp, Adobe Photoshop and InDesign, Microsoft Word, Excel and
Publisher 2016, as well as other programs in the Adobe Creative Cloud and
Office 365 suites, on a daily basis.
 Professional development including Microsoft Office 2013, LinkedIn, Special
Educational Needs, database software such as TARDIS and QLS, financial
software SAP, and Social Media & Digital Employability. I will be undertaking a
Digital Marketing Planning course in October to further develop my knowledge
in this area.
Sep 2013 – Manchester Metropolitan University
Sep 2014 Projects Intern to the Humanities, Languages & Social Science Faculty
Responsible for:
 Project management of student press office, which involved recruitment,
training and supervision of the students involved, and editing all articles for the
news site, which required a keen eye for detail and excellent editorial skills.
 Digital marketing for the Manchester Children’s Book Festival 2014, which
involved design of social media campaign and copywriting for the blog. Social
media activity increased by 150% and event attendance increased by more than
50% following this campaign.
 Events management and delivery of 15 children’s author visits in schools across
Greater Manchester as part of the Manchester Children’s Book Festival.
 Analysis and evaluation of all team projects to determine effectiveness of
individual projects and develop a model that can be replicated elsewhere in the
university.
 Professional development including Search Engine Optimisation, Journalism,
Copyright Laws, Intermediate WordPress and financial ‘Purchase to Pay’
software.
Sep 2011 – Oxfam, Gateshead – Volunteer Sales Assistant
Jun 2012 Responsible for visual merchandising, social media marketing, event organisation,
stock control, financial responsibilities and customer service.