Building a Successful Facebook Marketing Program

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As a marketer or small business owner, you put a lot of resources into engaging and interacting with your Facebook fans, but are you getting a positive return on your investment? How can you ensure the time (and money) you are devoting to the world\'s largest social network is well spent?

When it comes to Facebook, it takes a well formulated plan to create measurable and meaningful results.

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  • Hello everyone!Welcome to Building a Successful Facebook Marketing Program, a Digital Learning Webinar brought to you by Minnesota Women in Marketing and Communications, the professional association of choice for women in marketing and communications.My name is Brandi Palechek. I will be your presenter and host today. I am a Digital Media Strategist with more than 10 years of experience working in an online marketing environment. During the last 4 years I worked as the Online Marketing Specialist for Minnesota publisher, Llewellyn Worldwide. I spent the last two years developing and launching the social media strategies for Llewellyn’s three imprints, Llewellyn, Flux, and Midnight Ink. I am also currently serving on the MWMC Board as Vice President of Special Projects. If you would like to share your thoughts and comments on Twitter, the hashtag for this webinar is #mwmcfb.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Before we start, let’s review the agenda for this session.
  • Building a Successful Facebook Marketing Program

    1. 1. Minnesota Women in Marketing and Communications Digital Learning Webinar: Building a Successful Facebook Marketing Program Presented by Brandi Palechek Digital Media Strategist Note: The hashtag for today’s webinar is #mwmcfb www.mnwc.org
    2. 2. Agenda • Review Facebook Website Changes • Laying a Solid Foundation • Growing Your Facebook Fan Base • Managing a Facebook Community • Measuring Your Return on Investment • Question & Answer www.mnwc.org
    3. 3. Ch-Ch-Ch-Changes • Smart Lists • Newsfeed and Ticker • Account Settings • Privacy Settings • Subscriptions • Facebook Timeline www.mnwc.org
    4. 4. Laying a Solid Foundation • Smart Lists • Newsfeed and Ticker • Account Settings • Privacy Settings • Subscriptions • Facebook Timeline www.mnwc.org
    5. 5. Growing Your Facebook Fan Base • Smart Lists • Newsfeed and Ticker • Account Settings • Privacy Settings • Subscriptions • Facebook Timeline www.mnwc.org
    6. 6. Managing a Facebook Community • Smart Lists • Newsfeed and Ticker • Account Settings • Privacy Settings • Subscriptions • Facebook Timeline www.mnwc.org
    7. 7. Measuring Your ROI • Monitoring community growth • Post Likes, Comments, and Shares • Key statistics from Facebook Insights • Google Analytics Reporting • Adding Google Tracking URLs • 3rd Party Social Media reporting tools www.mnwc.org
    8. 8. Additional ResourcesFacebook Success Summit 2011by SocialMediaExaminer.comFacebook All-in-One Marketing for Dummiesby Amy Porterfield, Phyllis Khare, Andrea VahlLikeable Social Media: How to Delight Your Customers,Create an Irresistible Brand, and Be Generally Amazing onFacebook (And Other Social Networks)by Dave KerpenThe New Relationship Marketing: How to Build a Large,Loyal, Profitable Network Using the Social Webby Mari Smith www.mnwc.org
    9. 9. Question & AnswerDo you have any questionsabout the informationcovered in today’swebinar?If so, please enter theminto the Chat Box on yourGoToWebinar ControlPanel. www.mnwc.org
    10. 10. Connect with Me Email: brandipalechek@comcast.net Facebook: http://www.facebook.com/brandi.palechek Google+: http://gplus.to/brandipal LinkedIn: http://www.linkedin.com/in/brandipalechek Tumblr: http://brandipal.tumblr.com Twitter: @brandipal www.mnwc.org
    11. 11. Conclusion Thanks for joining us today! Join us for our next Digital Learning Webinar: Leveraging LinkedIn for Professional Success Tuesday, November 22nd@ 1:00PM CST Register at http://www.mnwc.org/events/item/93 Please visit MNWC.org for a current calendar of upcoming events. www.mnwc.org
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