1. Connor Gould
22569 West Pecan Pl., Santa Clarita, CA 91390
(661) 755-6786 | connorpgould@gmail.com
Objective
UCSB Communication student aspiring to pursue a career in social media with relevant work and personal
experience with social media platforms & marketing via social media. Highly motivated & committed to
professionalism: capable of assuming individual responsibilities and working efficiently in a team
environment.
Education
Universityof California, Santa Barbara (UCSB), Santa Barbara, CA Graduated: March 2015
B.A. Communication, GPA: 3.2
Relevant Coursework: Internet and Society, Communication Research Methods
Persuasion, Nonverbal Communication
Communication Research Methods
UC Center London, England & Paris, France March 2014 - June 2014
Related Experience
Spark Alliance Marketing, Calabasas, CA June 2014 - August 2014
Marketing Intern
-Developed strategies to effectively use social media (Facebook, Twitter, etc.) to promote companies
and to drive marketing campaigns.
-Participated in the development and creative process of a sweepstakes for Hostess, Inc., directed at a
younger audience and driven primarily through social media platforms such as Instagram and Facebook.
-Communicated with the CEO and team leaders of Spark Alliance Marketing on programming impact
Academic Coursework
COMM 116: Internet & Society, UCSB, Fall 2013
-Applied theories of interpersonal, group, organizational and community communication to
understanding the Internet and its social implications
-Learned methods to successfully promote a company or brand via social media platforms (Facebook,
Instagram, Twitter, etc.) and gained a clear understanding of the significance of social media in marketing
-Studied the Internet’s historical, technical, relational, economic, legal, political and social dimensions
COMM 117: Persuasion, UCSB, Fall 2014
-Learned specific strategies and methods to successfully promote and sell a brand to a specific, target
audience via social media platforms
-Analyzed the persuasion process, and the use of persuasion in a marketing context to understand
generational trends and how messages directly influence attitudes and behaviors
Customer Service Experience
Starbucks, Goleta, CA April 2013 - March 2015
Barista
-Promoted the company in all aspects of customer service and built strong customer relationships
-Built personal relationships with customers, helping to develop a large customer base
Technical Skills
-Microsoft Word, PowerPoint, Excel, and Outlook
-Proficient in social media technologies (Facebook, Google+, Twitter, Instagram)