1. S k i l l s &
W o r k E x p e r i e n c e
June - July 2017
Atlanta, Georgia
22squared
A full service, fully integrated advertising agency.
Media Planning Intern
- Assisted media planner on Southeast Toyota account in day-
to-day operations including but not limited to, social media
monitoring, billing, scheduling, and performance analysis
- Assisted in a complete audit of the 2014 campaign for Costa
Rica Tourism
- Worked with a group of interns to develop a fully integrated
media plan for a local non-profit, The Giving Kitchen
- Assembled reports on costs and closing dates, including
creative specs, IOs, and timelines
E d u c a t i o n
B.B.A Marketing,
Emphasis: Digital Marketing
B.B.A Management
The University of Georgia
Terry College of Business
3.49/4.0 Cumulative GPA
Expected Graduation May 2018
E snyder.samanthac@gmail.com
T 706.206.2860
S A M A N T H A
S N Y D E R
L linkedin.com/samanthacsnyder
W samanthacsnyder.wordpress
C e r t i f i c a t i o n s
August 2016 -
May 2017
Athens, Georgia
Champy’s Famous Fried Chicken
Through American Marketing Association
- Collaborated with owners of a local restaurant to increase
sales through digital marketing campaigns
- Created and posted digital content for social channels
- Grew Facebook and Instagram followers by 564 and 270,
respectively
- Increased Facebook post reach and engagement by 123% and
64%, respectively
June - July 2016
Asheville, NC
i play., Inc
A natural baby products company
Marketing Intern
- Assisted in audit of online marketing content to ensure
consistency of brand message across all e-commerce
platforms
- Assessed social media analytics to monitor growth
- Grew Facebook, Twitter and Instagram followers by
approximately 1600 collectively
- Assisted in mass update of approximately 950 products on
e-commerce website
- Researched and implemented methods for organic growth of
e-mail newsletter subscription list
August 2015 -
present
SamanthaStudies
Providing study materials for purchase
Founder
- Create and market study material for classes
- Employ time management skills by producing study material
3-5 days before exam, while balancing a full class load
- Management of approximately $1,000 in sales per semester
and related expenses
- Build and maintain a positive brand image through
excellent response time, consistency of material quality, and
transparency
May 2015
Asheville, NC
New Mountain Asheville
An Asheville based music and event venue
Intern
- Expanded advertising into bridal media outlets
- Built partnerships with local vendors
- Managed hospitality for venue performers
- Assisted head talent buyer in day-to-day operations
I n v o l v m e n t
American Marketing Association
Client Team Member, August 2016 - Present
UGA Miracle, Miracle Maker
August 2014 - Present
Phi Mu Fraternity
Member, August 2013 - Present
Asana
Magento
Simmons
MailChimp
Google Analytics
Social Media Analytics
Google AdWords Search
Google AdWords Display
Facebook Business Manager