Digital Marketing Tools

1. Practical Training from Pace Career Academy in Digital Marketing
SEO (Search Engine Optimization)
 Keyword Research and Analysis
 On page Optimization
 Off page Optimization
 Structured Data Implementation, Schema Implentation
SMO (Social Media Optimization)
 Social Media Marketing Planning
 Set up and manage Social Profiles FB, Twitter, Linkedin and G+
 Knowledge of Social Media Marketing Tools such as Hootsuite.
 Social Media Marketing ROI measurement such as likes , followers, audience engagement etc.
SEM(Search Engine Marketing)
 Google Adwords account Set up, Campaign level settings.
 Terms: Bidding Strategies, Remarketing, App Engagement Activity.
 Google Ad words with Google certification (PPC/CPC) (Search/Shopping/Display/Video/Mobile Ads)
 Google Analytics and Google Webmaster setup Advance Training.
SMO(Social Media Marketing)
 Manage Business Pages on FB, Twitter, Linkedin and G+.
 Manage social ad on Ads Manager and Business manager account
 Marketing on FB, Twitter,Linkedin and G+ profile
Email Marketing
Affiliate Marketing
Content Marketing
Remarketing