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MasterPeach Brand Credential

MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, PediaSure, Abbott, gsk, SCB, PTT, Allianz Ayudhya and etc.

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MasterPeach Brand Credential

  1. 1. Credential 2015 Build Your Brand to Embrace a Path to the TOP / 0 9 1 - 1 1 5 1 1 5 0 /Master Peach / MasterPeachBrand@gmail.com / MasterPeachBrand.com
  2. 2. MasterPeach Brand Vision and Mission Core value Our team About us Introduction Why us? Our Solution Our Clients Questions How We Create Story Strategy Framework Branding Framework Marketing Framework Creative Framework Web Dev Framework Framework Brand Strategy Design & Development Search Engine Marketing Social Media Marketing Content Marketing Performance Evaluation Services Our Clients Regional Campaign SME Growth Plan Case studies Question & Answer Closing 1 2 3 4 5 Our Agenda
  3. 3. Introduction
  4. 4. MasterPeach Brand Build Your Brand to Embrace a Path to the Top Introduction MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, Allianz Ayudhya and etc. Vision A leading business consultant in brand building for SMEs to be successful in global market within 5 years Mission To provide leadership in brand strategy with strategic planning, EFFECTIVE STORYTELLING, and growth driven marketing campaign www.MasterPeachBrand.com
  5. 5. “Our Business Is Growing Your Business” Core ValueWe promise to deliver the utmost quality in what we do includes ensuring that our people, efforts, and philosophy fulfil our commitment www.MasterPeachBrand.com
  6. 6. Our Team One Team-One Plan-One Goal Activation Team Ensure the excellence execution performance PR Team Amplify and make noise through the press Media Team Select media to amplify communication to target segments Production House Design and develop the communication Account Team Get the customer’s brief and requirement Business Analysis Try to find business opportunity or unmet need from consumer insight Creative Team Brainstorm and disrupt the Idea Business Research Validate and verify the concept www.MasterPeachBrand.com
  7. 7. Why us?
  8. 8. How We Create The Story? Strategy Framework Analyze business strength and craft the winning strategy Marketing Framework Promote your unique selling points to your targeted customers Users’ Experience Embrace customer storytelling, recommendation and sharing Branding Framework Develop brand positioning and image based on the winning strategy Creative Framework Communicate key messages through online and offline media Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com
  9. 9. Strategy Framework Where are we now? +Situation Analysis +Business Model +SWOT Analysis Where do we want to go? +Long and Short Term Goal +Financial Goal +Strategic Goal How will we get there? +Planning +Managing +Monitoring www.MasterPeachBrand.com
  10. 10. Brand Challenge Need Gap Top Brand Solution Branding Framework Build your Brand to Embrace a Path to the Top Research and analyze the consumer insight to find unmet need Develop brand positioning and marketing plan to promote solution with RTB Identify issues which brand needs to grow the business Monitor the brand imagery and measure the ROI www.MasterPeachBrand.com
  11. 11. Marketing Framework Build Your Brand to Embrace a Path to the Top Marketing has become a Fast-changing Battle, No one can predict the market anymore. PLAN-DO-CHECK Our Experience Team keeps their eyes on the trend and closely check the result to make sure that the performance PLAN-DO-CHECK Approach Allows our experience team to monitor the performance and manage the marketing plan to achieve the business goal. www.MasterPeachBrand.com Strategy Communication Marketing Experience Business Goal Campaign PLAN CHECK DO
  12. 12. Creative Framework Build Your Brand to Embrace a Path to the Top Our Strategic Creativity Brand DNA Media Behaviour Consumer Insight Finding unmet needs Bring brand DNA to live Cut through the barrier and engage target audiences www.MasterPeachBrand.com
  13. 13. Web Development Framework Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com Our Agile Scrum Process will help shorten development time & maximize customer satisfaction 5. SPRINT CYCLE (2WEEKS) 1. COLLECT CUSTOMER FEEDBACKS CUSTOMER REQUIREMENTS 9. SOLUTION 4. SPRINT BACKLOG 2. PRODUCT BACKLOG NOT OK HIGH PRIORITY MED PRIORITY LOW PRIORITY 6.TESTING OK 7. PRESENTING 3. SPRINT PREPARATION 8. CompletedTasks
  14. 14. Our Solution
  15. 15. Design & Development Social Media Marketing Performance Evaluation Brand Strategy Search Engine Marketing Content Marketing What We Can Do Build Your Brand to Embrace a Path to the Top Solution www.MasterPeachBrand.com
  16. 16. Brand Strategy Build Your Brand to Embrace a Path to the Top Business Strategy Consulting Marketing Communication Planning Brand Monitoring www.MasterPeachBrand.com We translate research insights into marketing and brand strategy with a clear plan to achieve brand and business goal
  17. 17. Design & Development Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com We maximise user experience by developing user friendly interface across devices so they can simply enjoy Mobile Application Website Planning/ Revamping Mobile Responsive Web Creative Website Design Maintenance & Update Web ProgrammingResponsive
  18. 18. www.MasterPeachBrand.com Parietal Lobe SEO SEM Link Building Evaluation Pagerank Backlink Keyword Analysis ROIRe-marketing/Affiliate Google Adwords/PPC Landing Page On Page Search Engine Marketing Build Your Brand to Embrace a Path to the Top Our SEM experts focus on the most relevant keywords and use the SEM technique to make you rank at the top of Google
  19. 19. Marketing Planning Social Media Platform Facebook Marketing Campaigns Facebook Advertising Social Media MarketingBuild Your Brand to Embrace a Path to the Top 0201 03 www.MasterPeachBrand.com 04 Fanpage Maintenance 05 Engage targeted customers and encourage users to share their brand experience
  20. 20. www.MasterPeachBrand.com Content Marketing Build Your Brand to Embrace a Path to the Top Photo, Infographic, Game Slide Presentation News, Public relation Movie, Music, Animation Email marketing, Newsletter Let’s create the rich media content for your audiences and Go Viral!
  21. 21. Performance Evaluation Build Your Brand to Embrace a Path to the Top Act Interaction & Leads Reach Awareness & Visits Convert Sales & Profit Engage Loyalty & Advocacy Volume www.MasterPeachBrand.com Volume Quality Value ROI Unique Visitors Bounce Rate Revenue Per Visit % Return on Visitors Leads % Conversion to Leads Sales Value % Return on PPC Number of Sales % Conversion to Sale Net Profit % Return on Transaction Active Customers % Repeat Customers Repurchase Value % Return on Loyal Customers
  22. 22. Case Studies
  23. 23. Our Clients Build Your Brand to Embrace a Path to the Top Corporate Brand SME www.MasterPeachBrand.com 7
  24. 24. www.MasterPeachBrand.com 7 Case1: Regional Campaign Build Your Brand to Embrace a Path to the Top Market: Pan Pacific Regions Descriptor: Sony Singapore Client’s Brief ‣ Target Audience: 1st Jobbers ‣ Educate customers about Picture Special Effects ‣ Engage people by sharing users’ experience Action ‣ Create campaign 
 “Capture your Dream inspired by TX55” ‣ Build 7 Special Effects Gallery with sharing on Facebook, IG, and Tweeter app ‣ Show movie to educate users how to use 7 Special Effects enhancing the pictures ‣ Plan media to build the campaign awareness Results ‣ TX55 overachieved Sales Target ‣ Gained +350,000 new fans (70% Sony Thai)
 Cyber-shot TX55 TX55 Story Telling short movie Use TX55 to Capture Inspiration, Capture your Dreams Advertising Big Idea! 7 Picture Effects Gallery Share your Dreams
  25. 25. www.MasterPeachBrand.com 7 Case2: SME Growth Plan Build Your Brand to Embrace a Path to the Top Results ‣ AekArnon became the fastest growing and well- known real estate investment consultant company in Chiang Mai ‣ There are 10 projects authorized AekArnon to be their sole agent within 2 years ‣ Generate new leads up to 5,000 leads in 2 years Market: Chaing Mai, Thailand Descriptor: Real estate investment consultant in Chiang Mai. The Challenge ‣ To develop real estate investment market in Chiang Mai ‣ To build awareness of AekArnon International Co., Ltd. as a real estate investment consultant. ‣ Propose real estate investment plan to potential investors/customer in order to meet their objective ‣ There was NO company offering One-Stop Service to investors Mobile Application Website SEO (Pantip, Google, Facebook) Action ‣ Cultivate real estate investment market through Online Marketing (SEO and SEM) ‣ Organize seminars: Retire Rich, Retire Young with Real Estate ‣ Develop mobile application: AekArnon Sim to educate consumers ‣ Collaborate with strategic partners to provide One- Stop Service for investors Loyal
 Customers CustomersLead Generation ‣ SEO - Website ‣ SMO - Facebook, Youtube, G+ ‣ Seminar ‣ Sale materials ‣ Mobile application ‣ E-mail marketing ‣ Special offer/ promotion ‣ Thank You Card ‣ Special seminar ‣ CRM program ‣ New Year Card ‣ New Year Gift ‣ Exclusive offer ‣ Exclusive club Press Conference Online Offline Advertorial Print Ads Business Model
  26. 26. Question& Answer
  27. 27. THANK YOUBuild Your Brand to Embrace a Path to the TOP / 0 9 1 - 1 1 5 1 1 5 0 /Master Peach / MasterPeachBrand@gmail.com / MasterPeachBrand.com

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