1.
LIAN
.N.
OKOLIE
(MISS)
MARKETING/PR
EXECUTIVE
Mob:
07527
359
235
|
Email:
lianokolie@gmail.com|
Add:
8
Cromer
house,
Kings
Cross.
WC1H
8DB
PERSONAL
SUMMARY
I
have
over
5
years
experience
as
a
Marketing/Pr
Executive
and
over
6
years
Production
and
Events
Management
experience
most
recently
in
the
broadcast
industry.
My
experience
includes
work
on
campaigns
for
companies/brands
such
as;
Tropical
Sun,
Lebara
Mobile,
Terrence
Higgins
Trust,
Public
Health
England,
Screen
nation
Awards,
MoneyGram,
GUBA
awards
etc.
In
my
last
role
I
started
out
as
a
producer
whilst
creating
and
managing
the
company’s
social
media
accounts,
writing
blogs
to
keep
our
viewers
engaged
and
to
raise
the
profile
of
the
channel.
I
Ended
up
promoted
to
marketing
executive
and
then
to
marketing
and
events
co-­‐ordinator
while
also
producing
viewer
engagement
content
for
online
and
broadcast.
At
the
time
I
started
there
was
no
Pr
department,
understanding
the
need
I
created
this
merging
it
into
my
job
role
as
marketing
exec
and
then
acting
marketing
manager.
Through
my
experience,
I
have
developed
to
be
highly
efficient
and
results
driven.
I
have
great
communication
skills
and
a
proven
ability
to
hit
and
exceed
targets.
I
attribute
my
success
to
not
waiting
to
be
told
what
to
do
but
being
enthusiastic
and
creative
using
my
initiative
to
see
a
gap
in
the
company
and
then
fill
it.
I’m
currently
seeking
a
new
and
exciting
position
in
an
ambitious,
reputable
company
that
will
enable
my
abilities,
achievements
and
skills
to
be
used
to
their
full
potential,
whilst
allowing
for
further
professional
and
personal
developments.
MOST
RECENT
WORK
EXPERIENCE
Marketing
/
Pr
Executive
Voxafrica
TV,
Battersea
studios,
London
(
Jan
2012
to
March
2015)
Duties:
• Gaining
a
clear
understanding
of
customers'
business
requirements
• Negotiating
the
terms
of
an
agreement
and
closing
deals
• Cold
calling
to
arrange
meetings
with
potential
customers
to
prospect
for
new
business
• Developing
and
maintaining
relationships
with
new
and
existing
clients
in
person,
via
telephone
calls
and
emails
• Event
management
e.g.
Press
conferences/junkets,
seminars,
office
parties,
food
tasting
events,
auditions,
photo
shoots,
video
shoots
• Maintaining
events
calendar
• Budget
planning
• Working
closely
with
various
internal
teams
to
ensure
required
information
is
reaching
the
necessary
parties
e.g.
Business
development
manager,
Producers,
marketing
team,
editors,
clients
• Regular
meetings
&
reviews
with
clients
and
partners
to
offer
insight
and
recommendations
based
on
analysis
• Liaise
regularly
with
international
offices
• Develop
and
deliver
campaign
strategies
ensuring
that
all
needs
and
objectives
are
met.
Tracking
and
optimising
campaigns
to
reach
the
required
goals
• UK
liaison
for
marketing
team
• Researching
the
market
and
related
products
/
monitoring
competitor
activity
• Sourcing
and
securing
sponsorship
• Sourcing
advertising
opportunities
and
advert
placements
• Producing/coordinating
the
implementing
Voxafrica’s
marketing
campaign
strategy
• Managing
the
production
and
distribution
of
marketing
materials
• Writing
blogs,
writing/distributing/posting
(online)
press
releases
.
• Social
media
accounts
management
• Face
to
face
presentation
of
company’s
products
and
services
in
a
structured
professional
way
• Liaising
with
the
programming
manager
to
determine
content
to
acquire,
and
programme
schedule
• Forge
and
maintain
partnerships
B2B
nationally
and
internationally
• Source
content
• Conceptualised
and
produce
live
music
entertainment
shows
as
part
of
marketing
to
increase
viewership
for
the
channel
and
promote
events
and
industries,
regularly
rating
as
the
top
three
programmes
on
the
channel
Producer:
THL,
a
music
magazine
show;
comedy
Time
(1
hour
of
non
stop
comedy);
Live
at
Battersea
(1
hour,
live
entertainment
show);
Vox-­‐Ten,
top
ten
countdown;
Voxclusive
a
platform
to
premiere
new
videos;
production
coordinator;
create
adverts
for
clients;
create
promos
(t
v
and
online)
and
database
driven
web
content
Events
Manager:
Planning/promoting
events;
Sourcing
and
securing
sponsorship
for
events
ACHIEVEMENTS
IN
CURRENT
ROLE
! Hit
5
month
sales
target
within
a
month
period
! Increased
traffic
on
the
company
website
by
approximately
25%
! Secured
major
media
partnership
deals
with
distributors
in
the
Nollywood
movie
industry.
The
3
rd
largest
film
industry
in
the
world.
KEY
SKILLS
&
COMPETENCIES
! Good
working
knowledge
of
all
Office,
Google
and
Mac
Products
as
well
as
the
ability
to
quickly
pick
up
all
in-­‐house
tools
and
products
! Innovative
and
creative
thinking
! Accuracy
and
attention
to
detail
! Insight
and
analytical
skills
focused
on
understanding
what
is
really
happening
with
a
product
! Presenting
to
clients
at
all
levels
! Great
presentation,
sales
and
negotiation
skills
! Good
interpersonal
skills
! Experience
with
PIXLR,
DIGITEX,
MODx,
Final
cut
and
logic
! Google
analytics,
mailchimp,
survey
monkey
! Databases
(market
line
&
data
monitor)
! Experience
with
SEO,
CMS
and
PPC
! The
ability
to
work
under
pressure
and
to
deadlines
! Outgoing
enthusiastic
and
highly
motivated
! Writing
press
releases
! Resilient,
well
organised,
and
pro-­‐active
! Networking
! Effective
project
manager
and
team
leader
ACADEMIC
QUALIFICATION
SAE
Institute
(2007-­‐2009)
Music
Business
(Dip.)
London
Metropolitan
University
(Sept.
2001
to
May
2004)
International
Business.
(BSc.)
OTHER
I
love
fashion
and
I
am
also
a
keen
reader
and
writer
of
social
media
blogs.
I
enjoy
sports,
music,
fashion
and
other
media
related
activities
also
researching
business
ideas.
REFERENCES:
Available
on
request