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PEER-TO-PEER FUNDRAISING:        HARNESSING THE POWER OF INSPIRED ALLIES        Deepa Karani, Sr. Solutions Consultant    ...
WHO ARE THESE WOMEN? WHO DO THEY WORK FOR?            Deepa Karani                   Robyn Mendez            Sr.Solutions ...
WHAT ARE WE TALKING ABOUT TODAY?       • Top Trends in P2P Fundraising            - Explosive Growth of Social Commerce   ...
EXPLOSIVE GROWTH OF SOCIAL COMMERCE9/21/2012   Blackbaud Confidential   4
9/21/2012   Blackbaud Confidential   5
F-COMMERCE       • Almost 25% of total internet time is spent on         Facebook       • Users are 4 times as likely to c...
SOCIAL FUNDRAISERS ARE MOST SUCCESSFUL  $800.00                                                                           ...
REAL LIFE NON-PROFIT EXAMPLE #19/21/2012   Blackbaud Confidential   8
ENCOURAGE TRANSACTIONAL SHARING –       DONATION CONFIRMATION9/21/2012   Blackbaud Confidential   9
DEEPA’S REAL LIFE EXPERIENCE9/21/2012   Blackbaud Confidential   10
FACEBOOK SHARE FOR DONORS VIA THANK YOU EMAIL9/21/2012   Blackbaud Confidential   11
LEVERAGE SOCIAL PLUG INS9/21/2012   Blackbaud Confidential   12
ENCOURAGE PHOTO AND VIDEO SHARING           In a study of the top 10 brands on        Facebook, users liked photos twice a...
CREATE SHAREABLE INFOGRAPHICS9/21/2012   Blackbaud Confidential   14
CREATE SHAREABLE ASSETS9/21/2012   Blackbaud Confidential   15
CREATE SHAREABLE VIDEO CONTENT9/21/2012   Blackbaud Confidential   16
REAL LIFE NON-PROFIT EXAMPLE #29/21/2012   Blackbaud Confidential   17
SOCIAL MEDIA CENTER 189/21/2012   Blackbaud Confidential   18
SOCIAL MEDIA CENTER 199/21/2012   Blackbaud Confidential   19
SOCIAL MEDIA LOGIN9/21/2012   Blackbaud Confidential   20
S O C I A L S H A R I N G ( I N T E G R AT E D I N T O S I T E )9/21/2012   Blackbaud Confidential   21
TURN PARTICIPANTS INTO FUNDRAISERS9/21/2012   Blackbaud Confidential   22
PARTICIPANT PEER TO PEER OPTIONS9/21/2012   Blackbaud Confidential   23
BOUNDLESS FUNDRAISING WITH FACEBOOK9/21/2012     Blackbaud Confidential   24
Scripted                                          newsfeeds Friends can donate and spread the  message9/21/2012   Blackbau...
E X PA N S I O N O F M O B I L E9/21/2012   Blackbaud Confidential   26
WE ARE ALL WIRELESS                                             US Population311M                                     Wire...
WE ARE ALL MOVING TO MOBILE                                          • The number of people                               ...
KEY       POPULATIONS       - AND -       ACTIVITIES9/21/2012   Blackbaud Confidential   29
GOING MOBILE P2P STYLE        Primary Areas of Opportunity        • Mobile Optimization of your existing website        • ...
M O B I L E O P T I M I Z AT I O N : R E S P O N S I V E W E B D E S I G N9/21/2012   Blackbaud Confidential          31
MOBILE WEBSITES       W W W. S K E C H E R S F R I E N D S H I P WA L K . C O M       • Skechers Foundation’s Friendship W...
REAL LIFE EXAMPLE: ACS MAKING STRIDES9/21/2012   Blackbaud Confidential   33
REAL LIFE EXAMPLE: ACS DETERMINATION9/21/2012   Blackbaud Confidential   34
MOBILE APP DEVELOPMENT       • Mobile Apps are tools that can be downloaded to a smart         phone and used to manage el...
MOBILE READY FRIENDS ASKING FRIENDS &       FUNDRAISE WITH FRIENDS MOBILE APP9/21/2012   Blackbaud Confidential   36
REAL L IFE E XAMPLE:       • Cathexis Partner’s “TR2Go” event dashboard9/21/2012   Blackbaud Confidential   37
REAL LIFE EXAMPLE: BIKE MS9/21/2012   Blackbaud Confidential   38
RELAY MOBILE APP9/21/2012   Blackbaud Confidential   39
D I V E R S I F I C AT I O N O F P E E R - T O - P E E R       FUNDRAISING: DIY FUNDRAISING9/21/2012   Blackbaud Confident...
WHAT IS DIY FUNDRAISING?             “Do It Yourself” Fundraising is a             style of peer-to-peer fundraising      ...
WHY IS DIY FUNDRAISING A SMART IDEA?       • You constituents are already fundraising this way            - Providing onli...
9/21/2012   Blackbaud Confidential   43
9/21/2012   Blackbaud Confidential   44
9/21/2012   Blackbaud Confidential   45
9/21/2012   Blackbaud Confidential   46
9/21/2012   Blackbaud Confidential   47
9/21/2012   Blackbaud Confidential   48
K E Y TA K E AWAY S        • Today’s Peer-to-Peer Fundraising IS Social         Fundraising it is heavily tied to Mobile A...
C O N TA C T U S :        Deepa Karani        Deepa.karani@blackbaud.com        Robyn Mendez        Robyn.mendez@blackbaud...
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Peer to Peer Fundraising

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Peer to Peer Fundraising

  1. 1. PEER-TO-PEER FUNDRAISING: HARNESSING THE POWER OF INSPIRED ALLIES Deepa Karani, Sr. Solutions Consultant Robyn Mendez, Solutions Architect9/21/2012 Footer 1
  2. 2. WHO ARE THESE WOMEN? WHO DO THEY WORK FOR? Deepa Karani Robyn Mendez Sr.Solutions Consultant, Solutions Architect, Blackbaud Blackbaud9/21/2012 Blackbaud Confidential 2
  3. 3. WHAT ARE WE TALKING ABOUT TODAY? • Top Trends in P2P Fundraising - Explosive Growth of Social Commerce - Expansion of Mobile Use - Diversification of P2P Programs: DIY Fundraising9/21/2012 Blackbaud Confidential 3
  4. 4. EXPLOSIVE GROWTH OF SOCIAL COMMERCE9/21/2012 Blackbaud Confidential 4
  5. 5. 9/21/2012 Blackbaud Confidential 5
  6. 6. F-COMMERCE • Almost 25% of total internet time is spent on Facebook • Users are 4 times as likely to conduct a transaction inside of Facebook if it is referred to them by a trusted friend. For fundraising, this means integrated Facebook event registration and donation transactions.9/21/2012 Blackbaud Confidential 6
  7. 7. SOCIAL FUNDRAISERS ARE MOST SUCCESSFUL $800.00 Social Media Users Set $692 the Highest Goals $700.00 $660 $590 $600.00 $500.00 $456 $400.00 Social Media Users $314 Come Closer to $300.00 $276 $272 Reaching their Goals $200.00 $97 $100.00 $0.00 Social Media Users Are No Social Media Twitter Feedraiser Boundless Your Top Supporters Fundraising Avg. Fundraising Goal $ Online Donations per Participant9/21/2012 Blackbaud Confidential 7
  8. 8. REAL LIFE NON-PROFIT EXAMPLE #19/21/2012 Blackbaud Confidential 8
  9. 9. ENCOURAGE TRANSACTIONAL SHARING – DONATION CONFIRMATION9/21/2012 Blackbaud Confidential 9
  10. 10. DEEPA’S REAL LIFE EXPERIENCE9/21/2012 Blackbaud Confidential 10
  11. 11. FACEBOOK SHARE FOR DONORS VIA THANK YOU EMAIL9/21/2012 Blackbaud Confidential 11
  12. 12. LEVERAGE SOCIAL PLUG INS9/21/2012 Blackbaud Confidential 12
  13. 13. ENCOURAGE PHOTO AND VIDEO SHARING In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.9/21/2012 Blackbaud Confidential 13
  14. 14. CREATE SHAREABLE INFOGRAPHICS9/21/2012 Blackbaud Confidential 14
  15. 15. CREATE SHAREABLE ASSETS9/21/2012 Blackbaud Confidential 15
  16. 16. CREATE SHAREABLE VIDEO CONTENT9/21/2012 Blackbaud Confidential 16
  17. 17. REAL LIFE NON-PROFIT EXAMPLE #29/21/2012 Blackbaud Confidential 17
  18. 18. SOCIAL MEDIA CENTER 189/21/2012 Blackbaud Confidential 18
  19. 19. SOCIAL MEDIA CENTER 199/21/2012 Blackbaud Confidential 19
  20. 20. SOCIAL MEDIA LOGIN9/21/2012 Blackbaud Confidential 20
  21. 21. S O C I A L S H A R I N G ( I N T E G R AT E D I N T O S I T E )9/21/2012 Blackbaud Confidential 21
  22. 22. TURN PARTICIPANTS INTO FUNDRAISERS9/21/2012 Blackbaud Confidential 22
  23. 23. PARTICIPANT PEER TO PEER OPTIONS9/21/2012 Blackbaud Confidential 23
  24. 24. BOUNDLESS FUNDRAISING WITH FACEBOOK9/21/2012 Blackbaud Confidential 24
  25. 25. Scripted newsfeeds Friends can donate and spread the message9/21/2012 Blackbaud Confidential 25
  26. 26. E X PA N S I O N O F M O B I L E9/21/2012 Blackbaud Confidential 26
  27. 27. WE ARE ALL WIRELESS US Population311M Wireless Subscribers 331MUS wireless penetration 104% (+6% yoy)US wireless-only households 31% (+5% yoy) Mobile devices are rarely more than  4 feet  from their owners. 279/21/2012 Blackbaud Confidential 27
  28. 28. WE ARE ALL MOVING TO MOBILE • The number of people accessing the mobile Internet is expected to overtake the PC as the most popular way to get on the Web within five years. • Average Americans spend 2.7 hours a day socializing on a mobile device. 289/21/2012 Blackbaud Confidential 28
  29. 29. KEY POPULATIONS - AND - ACTIVITIES9/21/2012 Blackbaud Confidential 29
  30. 30. GOING MOBILE P2P STYLE Primary Areas of Opportunity • Mobile Optimization of your existing website • Mobile Applications Secondary Areas of Opportunity •SMS Communication (Text Messaging) •Text to Give9/21/2012 Blackbaud Confidential 30
  31. 31. M O B I L E O P T I M I Z AT I O N : R E S P O N S I V E W E B D E S I G N9/21/2012 Blackbaud Confidential 31
  32. 32. MOBILE WEBSITES W W W. S K E C H E R S F R I E N D S H I P WA L K . C O M • Skechers Foundation’s Friendship Walk9/21/2012 Blackbaud Confidential 32
  33. 33. REAL LIFE EXAMPLE: ACS MAKING STRIDES9/21/2012 Blackbaud Confidential 33
  34. 34. REAL LIFE EXAMPLE: ACS DETERMINATION9/21/2012 Blackbaud Confidential 34
  35. 35. MOBILE APP DEVELOPMENT • Mobile Apps are tools that can be downloaded to a smart phone and used to manage elements of a person’s fundraising activities. • Common App Function in P2P: Mobile Participant Center - Fundraising Soliciation tools through email & social media - Monitor Personal & Team Fundraising Process • Many P2P software options baked into the tools or available from developers: - Fundraising with Friends App for Friends Asking Friends - There are also lots developers focused on bulding custom apps - TeamRaiser partners: Charity Dynamics, Zuri Group, Cathexis Partners9/21/2012 Blackbaud Confidential 35
  36. 36. MOBILE READY FRIENDS ASKING FRIENDS & FUNDRAISE WITH FRIENDS MOBILE APP9/21/2012 Blackbaud Confidential 36
  37. 37. REAL L IFE E XAMPLE: • Cathexis Partner’s “TR2Go” event dashboard9/21/2012 Blackbaud Confidential 37
  38. 38. REAL LIFE EXAMPLE: BIKE MS9/21/2012 Blackbaud Confidential 38
  39. 39. RELAY MOBILE APP9/21/2012 Blackbaud Confidential 39
  40. 40. D I V E R S I F I C AT I O N O F P E E R - T O - P E E R FUNDRAISING: DIY FUNDRAISING9/21/2012 Blackbaud Confidential 40
  41. 41. WHAT IS DIY FUNDRAISING? “Do It Yourself” Fundraising is a style of peer-to-peer fundraising where the individual participant is able to determine how they would like to fundraise for your org.9/21/2012 Blackbaud Confidential 41
  42. 42. WHY IS DIY FUNDRAISING A SMART IDEA? • You constituents are already fundraising this way - Providing online tools kits empowers you to say yes to more. • P2P Revenue Diversification • Low Maintenance Campaign • Fuels Stories for Media9/21/2012 Blackbaud Confidential 42
  43. 43. 9/21/2012 Blackbaud Confidential 43
  44. 44. 9/21/2012 Blackbaud Confidential 44
  45. 45. 9/21/2012 Blackbaud Confidential 45
  46. 46. 9/21/2012 Blackbaud Confidential 46
  47. 47. 9/21/2012 Blackbaud Confidential 47
  48. 48. 9/21/2012 Blackbaud Confidential 48
  49. 49. K E Y TA K E AWAY S • Today’s Peer-to-Peer Fundraising IS Social Fundraising it is heavily tied to Mobile Access • You need to integrate both Social Media and Mobile tactics into your event’s strategic plans. • Adding a DIY fundraising solution can increase P2P revenue and reduce risk by adding another revenue stream. •Taking 2-3 actionable steps is better than not taking action on 40-50 ideas.9/21/2012 Blackbaud Confidential 49
  50. 50. C O N TA C T U S : Deepa Karani Deepa.karani@blackbaud.com Robyn Mendez Robyn.mendez@blackbaud.com Twitter: @robynmendez9/21/2012 Blackbaud Confidential 50

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