The Net Generation- Class 6

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The Net Generation- Class 6

  1. 1. BDMM 4336 The Next GenerationThe NetGen Class 6 Fall 2011@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 We’re the FirstThe Net • Relate to tech differentlyGen • Speed is common Class 6 • We’ve come of age Fall 2011@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336 True or False?The Net • The Net Gen is dumbGen • The Net Gen is screen addicted Class 6 • The Net Gen has no shame Fall 2011 • The Net Gen is afraid to settle • The Net Gen steals • The Net Gen is full of bullies • The Net Gen is violent • The Net Gen has no work ethic • The Net Gen is all “me” and doesn’t care@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336 Grown Up DigitalThe Net • Research 7,684 Net Gen’ersGen • 2,000 Gen Xers Class 6 • 2006- 2008 Fall 2011 • Randomly selected internet users • 12 countries • 40 reports • Growing Up Digital • Wired for Distraction@AndreaGenevieveandream@stedwards.edu
  5. 5. BDMM 4336 Meet Gen Next (GenY)The Net • Grown up withGen screens • Affinity for Class 6 technology Fall 2011 • Buy gadgets just to buy • Learn different,different goals • If you get Gen Next, You get the future@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 Generations Baby Baby Boom Net GenerationThe Net Boomer Bust Generatio NextGen 1946- 64 (Gen X) n (Gen Y) (Gen Z) 1965-76 1977- 1998-2010 Class 6 1997 Fall 2011 77.2 44.9 81.9 40.1 million million million million •Strong •Feel excluded •Baby Boom •Highly economy children connected’ •Best educated •Post war •Older •Digital •High families •Hope unemployment natives •Prosperity •TV Gen •globalization •Historic events@AndreaGenevieve •Rise of techandream@stedwards.edu
  7. 7. BDMM 4336 Obsolete ItemsThe Net Do you know what these are:Gen VHS Class 6 Travel Agent Fall 2011 Watches Movie Rental Store Encyclopedias Atlas Yellow Pages Fax Machine@AndreaGenevieveandream@stedwards.edu 20 Things That Will Become Obsolete
  8. 8. BDMM 4336 Life StagesThe NetGen Class 6 Fall 2011 • Early Childhood edu • Adolescents • Pre-Adults • Between life stages • Huffington Post Article@AndreaGenevieveandream@stedwards.edu
  9. 9. BDMM 4336 8 Generational NormsThe Net 1. FreedomGen 2. Customization 3. Scrutinize Class 6 4. Openness Fall 2011 5. Entertainment + Play 6. Collaboration 7. Speed 8. Innovation@AndreaGenevieveandream@stedwards.edu
  10. 10. BDMM 4336 Major DifferencesThe Net • Mobile = futureGen • Screens, screens and more screens Class 6 • Ads are lost Fall 2011 • Friends reviews • Self organization • Privacy and loyalty • We love choice Pew Research Study@AndreaGenevieveandream@stedwards.edu
  11. 11. BDMM 4336 Quiz Time!The NetGen Class 6 Fall 2011 “How Gen Y are you?” 1. Penelope Trunk’s Quiz 2. Pew Research@AndreaGenevieveandream@stedwards.edu
  12. 12. BDMM 4336 ConsumerismThe Net • Active not passiveGen • No primetime, my time Class 6 • Create content Fall 2011 • Share • Mutlitasking • Blog are increasing ads • Feeling of contribution@AndreaGenevieveandream@stedwards.edu
  13. 13. BDMM 4336 How would you feel? With out technology?The NetGen You have no internet, phone, tv or tech for a week. How do you react? Class 6 Take 3 minutes and write down: Fall 2011 Words Phrases Feelings Images Physical traits Mental state@AndreaGenevieveandream@stedwards.edu
  14. 14. BDMM 4336 Going SocialThe Net AppsGen Reviews Class 6 Networks and communities Fall 2011 Sharing too much Negative aspects Levels of relationships Brand loyalty Location based information@AndreaGenevieveandream@stedwards.edu
  15. 15. BDMM 4336 EXAM 1: Next ClassThe Net Pair & ShareGen Take 10 minutes and go through your Class 6 notes. Compare and share. Fall 2011 Give me the top 5 things to know for the exam from the first 5 classes. Exam will be 5 short answer questions.@AndreaGenevieveandream@stedwards.edu

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