1. ANA PAULA BIASOTTI NEVES
35 years old - São Paulo, Brazil
Mobile: +55 11 99888-9819
e-mail: apbiasotti@gmail.com
MAIN COMPETENCIES
• Category Management of Consumer Electronics and Technology Products such as
Computers, Tablets, Accessories, Software, Mobile Phones and Gaming;
• 8 years of experience at Retail (Online and Regular Stores) and 2 years at Distributor;
• Strategic Planning, Business Development, Product Portfolio, Marketing Planning,
Trade Marketing, Planograms and Sales Channel Strategy;
• Strong Negotiation Skills;
• Team Player and Leadership;
• Business Oriented, Consumer Focused, with a mindset for excellence.
PROFESSIONAL EXPERIENCE
OFFICER DISTRIBUIDORA (IT DISTRIBUTOR) – 2014-2015
Category Manager – Consumer Electronics, Games (Microsoft Xbox) and Mobile
Phones.
ResponsIbilities:
• Sales, Margin, Stock Turnover and Marketing Investments with specific goals for
each category;
• P&L Analysis;
• Negotiation with major retailers (B2W, Walmart, Lojas Pernambucanas, Extra,
Saraiva, Fnac, Lojas Cem and others);
• Developed new customers for Xbox Category (Hardware, Software and
Accessories);
• New business: responsible for analysis and creation of business plan for new
products considering the different markets in which the company acts.
INTERSMART (IT DISTRIBUTOR) - GAME1 – 2013-2014
Business Development Manager
Developed and implemented the business plan for Gaming Category.
• Established business unit with main companies such as: Sony Playstation,
Capcom, Take-Two, Plantronics e Thrustmaster;
• Implemented the line-up, developed strategy launch plans with the major retailers
(B2W, Saraiva, Wal Mart, Carrefour, Fnac and others).
• In charge of Sales Training and Campaigns to incentivize the sales team.
Responsible for Sales, Margin, Stock Turnover and Marketing Investments.

2. FNAC (RETAIL) - 05 / 2008 - 05 / 2013
Category Manager
Responsible for sales and profits of technology categories including computers and
accessories, vídeo games, mobile phones, GPS and others that represent 50% of total
sales of the company.
• Leader of a team with 10 employees, which includes buyers and assistants;
• Coordination and supervision of the product development processes;
• Portfolio analysis;
• Negotiation of commercial terms and investments;
• Elaboration of marketing plans for product launches or exhibition of new
technologies in mass media or in-store;
• Developed planograms for new stores and for new layouts;
• Represented the company in international events such as CES, E3 and others.
Senior Buyer – IT and Gaming Products.- 07/2007 – 04/2008
Responsible for the portfolio definition, sales, stock turnover, negotiation of
commercial conditions, marketing funds and advertising plans.
SUBMARINO (RETAIL) – 02/2006 – 07/2007
Buyer – IT Products
Responsible for the sales and profits of all computer accessories and monitors.
• Analysis and definition of the product line;
• Negotiation of all the commercial conditions of delivery, price, quantities, payment
terms and marketing investments;
• Definition of the advertising plan for launches and promotions.
STAPLES (DISTRIBUTOR) - 11 / 2002 - 12 / 2005
Buyer
Responsible for the whole process of managing product categories: Office Supplies,
Stationery, Groceries and Cleaning Products.
• Definition of product lines and developing new suppliers;
• Negotiation of all the commercial terms and marketing investments;
• Develop campaigns and training to encourage sales force.
ACADEMIC BACKGROUND
UNIVERSIDADE PRESBITERIANA MACKENZIE - 2012 - 2013
Graduate Degree in Marketing
FGV – FUNDAÇÃO GETÚLIO VARGAS - 2012
Business Management
FUNDAÇÃO ESCOLA DO COMÉRCIO ÁLVARES PENTEADO - 2005 - 2007
Bachelor’s Degree in Business Administration with emphasis in Marketing
LANGUAGES
• English - Fluent
• Italian – Intermediate