1. Fidel Rios
+55 11 25284157 | M: +55 11 97654 0336 | fidel.rios@gmail.com | br.linkedin.com/in/riosfidel/
OBJECTIVE
Executive position as Account Manager / Business Development
SUMMARY OF QUALIFICATIONS
Professional experience of 20 years in technology companies such as Intel, Prolan in sales, pre sales,
mkt, co-marketing and products areas based in São Paulo, Brazil. In last years in Business
Development, with the Retail, Corporate and Telecommunication markets in Brazilian and Latin
America markets.
Differentiated knowledge of Intel technologies and competitive analysis, with large experience in
products introduction like servers, PCs, notebooks, smartphones, tablets and technologies as vpro,
widi, cloud, storage, hpc and security/encrypt. Strategic partnerships, price positioning with
elaboration of marketing plans and actions.
Led and participated in global projects. Idirectly managed a teamofnineengineersin Latin America
and budget of approximately R $ 8mi.
Analytic skills, strategic vision, creativity in solving problems, focus on results and accessing C-level,
presidents and country managers.
Computer engineer with an MBA in MKT at FGV and fluent in Spanish, English and Portuguese.
PROFESSIONAL BACKGROUND
Intel Semicondutores do Brasil 2000 to 2014
Business/Market Development Manager at Sales & Marketing Group 07/2013 to 12/2014
Account manager of computer manufactures as Asus, Login and Qbex. Responsible for drive and
influence the strategy, manage the forecast, plan co-marketing activities and help close deals with
retailers, distributors, resellers channels, telecom companies and solutions/software developers.
 2014 quota = U$79M. Achievement = U$82M. 9% of grow in a difficult year in Brazil.
o Increased Intel marketing segment share at Asus from 65% to 95% in a year after identifying a
business opportunity for products with lower price. After the negotiation and alignment with
CEO and HQ, Asus increased their consumer Market share in the 4pps.
o Led the launch of the unique Intel smartphone in the Brazil in 2014, ensuring improved image
and brand recognition for Asus. In the first 24 hours, the smartphone sold over 10 thousand
units, because the successful marketing campaign.
o Led the launch of the first computer 2 in 1 from Asus with competitive price and local
manufactured. Through strategic partnerships, price negotiations with the HQ, actions with
retailers and launch event with opinion leaders, had sales success, 6000 units sold in the first
month, and increased awareness of the Asus brand.
o Led a tablet negotiation withretailersand a manufacturer(Qbex). Wehad salessuccess, over
40,000 units sold in three months, small manufacturer entry into big retailers and increase of
Intel's participation to 8% in this market.
Business Development Manager for Retailers and Spokesperson 01/2012 to07/2013
Create a new sales/marketing division in Brazil that drives and influence the bigger retail chains (Fast
Shop, B2W, Fnac, Magazine Luiza, Extra, Carrefour, Walmart and others) to launch products with
newest technologies. Responsible for present and bring solutions (digital signage, vending machines,
solutions for the point of sale, anti-theft solution, identity protection technology) to Brazilian market.
 After conducts a feasibility study, I launched the Intel Anti-Theft service (security service to
consumer and commercial) in Brazil. I succeeded in the commitment of companies like
Officer, Fast Shop, Positive and Sony seeking a new source of income. Unfortunately, the
service was discontinued ww one month after the launch.

2.  I designed and implemented a digital signage solution at FNAC Paulista with an encrypted
software solution showing the ability to control the flow of consumer and acceptance of
products at the point of sales. As results, the retailer manage the control and results of
promotions at POS and found a profit business by sale communication spaces to suppliers.
 I caused the interest to sell expensive products at retail stores. I plan a new communication
strategy to accelerate adoption of the Ultrabook in Brazil in 2012 increasing the ASP of stores.
In six months, the sales grow from 2000 to 10300 units.
Team Leader for Latin America and Field Applications Engineer for OEMs 07/2006 to 12/ 2011
Experience in leading projects and launches at Sales engineer Team of new Intel technologies (IA
client and server products and security technologies like vPro, IPT (Intel Data Protection Technology)
and AT (Anti-Theft)) in publicand privatemarkets. Worktomultinational manufacturers(Dell, Lenovo),
local (Positivo, Megaware, Accept, Britania, Intelbras, Mirax, Amazon PC, Epcom) at different stages
of evolution, and distributors (Alcateia, Officer, Mazer, Agis, All Nations, Handytech and Aldo). I
manage and lead a heterogeneous sales engineer team in Latin America.
 As Manager (three and halfyears), created an information sharingsystem and good practice
between the teams in Latin America, with three major challenges: remote leadership, fit new
employee (40%) and launch products quickly. In two years, the team leads the number of
design wins compared to other geographies.
 Set up a strategy with Positivo (biggest Intel revenue) to reduce the manufacturing cost
through improvements in product line and assembly line. There was a 30% reduction in
customer costs by setting up a more customized and innovative portfolio, in addition to
maintaining market leadership.
 Influenced the launch of new products and the increased profitability of my client portfolio:
o Increase the customer’s profitability over 300% in 2007 (yoy).
o Trained sales team about blade servers, storage products, hpc and cloud solutions,
Launched powerful processors and Centrino notebooks, resulting in increased ASP
(average sales price) in cover accounts (up 15% from 2006 to 2009).
Product Manager for Intel Motherboards at Latin America Group 07/2005 to 07/2006
As Intel motherboard BU (business unit) manager in Latin America, I was responsible for planning
forecast, perform certifications, do business feasibility studies and supporting marketing activities for
distributors. I made a cost reduction and customization inventory plan with distributors that reduce in
30% the cost in one year. I also successfully supported BIDs for Latin America.
Embedded Field Applications Engineer 08/2003 to 07/2005
Influence the adoption and launch flash memory in mobile phones manufactured by Motorola and
Nokia. Evangelist of embedded products (pre-IOT) to research institutes (Eldorado, eSysTech,
Morotola, Siemens, NEC Argentina, BI, Technequip, Bematech, Digistar, Itautec, Alcateia, Commlogik
and Itautec) and universities (CEFET - Curitiba, UFRJ and LSI-USP) for the use of processors and
embedded memories at pre sales team.
Field Applications Engineer 11/2000 to 07/2003
Responsible for introducing the NetStructure products (SSl accelerators, load balance, vpns, routers
and switches) in corporate accounts (Bradesco, Gerdau(, GPA) through manufacturers like Itautec,
Compac and HP. Engineer who evangelized Intel products to channel accounts in Rio de Janeiro
and Belo Horizonte. Technical manager for accounts like Semp-Toshiba, Metron, Megaware, Sinco,
Infoport, Netcenter among others channels accounts working at pre sales channel team.
Prolan – Network Integrator Company 01/1995 to 10/2000
Systems Engineer
Responsible for planning, configuring, installing and managing LAN, WAN and PAN computer
networking equipment’s with partners such as Cisco, Juniper, 3Com, Stratacom, Lucent, Motorola
and Tekelec at Post Sales Engineer Team.
EDUCATION
2013-2015 MBA: Marketing
Fundação Getúlio Vargas - São Paulo,SP, Brazil
1991-1995 Computer Engineer
Universidade Estadual de Campinas (UNICAMP) - Campinas, SP, Brazil
LANGUAGES
Fluency in English, Spanish and Portuguese.