1. Jason L. Hawkins
103 Briarlake Court jasonhawkins55@yahoo.com
Atlanta, GA 30345 Mobile: 404-735-3291
Business Management Development/Sales __________________
Summary
Experienced with working with teams of analysts to provide analytical support related to brand and product management,
direct marketing and mass marketing campaigns, and analysis of consumer behavior and response. Consult with relevant
business functional areas: sales and marketing, franchise services, field marketing, and ecommerce to establish analytical
support objectives. Develop quantitative measurements for frequency programs. Support or initiate projects to address
strategic and tactical marketing issues for digital and relationship marketing. Create recommendations on various projects
and initiatives through the modeling of customer, company, and industry data sets. Interpret and explain technical findings
to business stakeholders in practical non-technical language. Knowledge of and expertise in the programmatic ecosystem
and marketing problem solving.
Key Areas of Expertise
Product and Service Delivery Leadership
Sales Team Leadership
Technology Vision and Strategy Interpersonal Relationship
Product Management Customer Relationship Management (Big Data Analytics)
Systems Delivery and Integration Effective Negotiation and Risk Management
Business Development Processes Relationship Management
Project Management & Logistics Effective at Teaching & Motivating Others
Natural Team Player with Ability to Lead Change
Operations Efficiency and Controls Business Development
Financial Analysis and Cost Controls Account/Vendor Relationship Management
Manage Security and Financial Audits Marketing Analytics and Customer Retention
Establish ROI for Key Initiatives Develop Business Plans
Establish Governance Policies and Procedures Management of Auto Sales, Digital Books, & Software Products
Sales & Inventory Control Management Analytical Skills & Strategic Management
Professional Experience
HotMiamiStyles.com-Sunrise, FL
Remote Digital Marketing & Analytics Consultant-May 2013-Present
Develop measurement methodologies and audience segment reporting to drive effective targeting and monetization.
Identify the current- and future-state business processes. Create recommendations for enhancements to relevant databases
from an information needs perspective including internal and external data sources.
• Deliver elements of systems design, including data migration rules, business rules, wireframes, or other
detailed deliverables.
• Utilize campaign management Adobe Audience Manager, data mining software, forecasting models
and statistical/computational models to achieve analytical objectives such as maximizing response and
the guest experience while minimizing cost.
• Design complex performance tracking methods for relevant programs and initiatives.
• Facilitating the negotiation of requirements amongst multiple stakeholders
Jason L. Hawkins
404-735-3291
2. ShopFashionSuit.com-Atlanta, GA
Remote Digital Marketing & Analytics Consultant-May 2013 to Present
Consult with relevant business functional areas such as marketing, sales, and field marketing to establish analytical
support objectives. Develop presentations to management inside and outside of the company in order to report findings,
interpret data analysis, and make recommendations based on results.
● Create recommendations on various projects and initiatives through the modeling of customer, company, and
industry data sets.
● Collaborate with senior management to identify and classify key audience segments and create custom audience
segments utilizing 1st and 3rd party data.
● Interpret and explain technical findings to business stakeholders in practical non-technical language.
DOWNTOWN NASHVILLE NISSAN, Nashville, TN
Sales & Training Manager ● Feb-2002 to Apr-2013
Responsible for profitability in both the new and used vehicle departments and for customer retention. Effectively
managed sales and finance personnel, acquired extensive knowledge of the automotive industry and trending indicators to
gain a competitive advantage, utilize interpersonal skills to interact and satisfy both company and customer needs.
● Developed annual dealership sales forecasts by projecting total vehicle sales, gross and operating profits as
well as expenses for the new-and-used sales departments of $4M quarterly. Increased sales/finance departments’
net revenue by 12% for 5 consecutive years by introducing core sales techniques to sales staff; empowering them
with efficient product knowledge, interpersonal skills, customer relationship management, and incentivized
measurements to obtain sales goals.
● Organized the appropriate supply of new and used inventory through ordering/acquiring vehicles from
manufacture, dealership trade, and auctions.
Department of Defense/U.S. Navy, Global
Information Systems Technician • 1993 to 2006
Planned, coordinated, and implemented security measures for information systems to regulate access to computer data
files and prevent unauthorized modification, destruction, or disclosure of information.
●Established, monitored, performed maintenance, and restored secured communication systems that supported
voice exchange, video, data, and imagery by using terrestrial or satellite.
● Installed operating systems, applications and peripherals, debugged command language scripts, and provided
assistance to the ISSO to access control security.
● Performed network modeling, analysis, and planning. Researched and recommended network and data
communications hardware and software solutions.
Key Technologies
Enterprise Architecture Business Intelligence and Analytics Hadoop and Tableau
Process Methodologies Agile Process
PROFESSIONAL ORGANIZATIONS & AWARDS
Delta Mu Delta, International Honor Business Society – September 2014 to Present
Sales Manager of the Year – 2006, 2007, 2009, & 2012
EDUCATION
Master of Information Systems Management (CIS MSIS)
Georgia State University, Atlanta, GA – 2015 GPA 3.6
B.S. in Business Management/Entrepreneurship University of Phoenix, Atlanta, GA – 2014 GPA 3.8
Jason L. Hawkins
404-735-3291
