John Hall has over 30 years of experience in marketing research, business analysis, and strategic planning. He has held senior roles at the Royal Canadian Mint, PricewaterhouseCoopers, and Canada Post Corporation conducting market research, analyzing trends and customer data, developing marketing strategies, and supporting business decision making. Currently, he operates as an independent research and planning consultant, helping small businesses with market analysis and strategic planning.

1. John L. Hall
73 Kingsford Court, Kanata ON, K2K 1V1
(613) 591-0316
johnlhallca@yahoo.ca
http://ca.linkedin.com/pub/john-hall/11/941/594
RECENT RELEVANT EMPLOYMENT HISTORY:
Independent Business Planning and Research Consultant, Ottawa Ont., 2009 - Present
• Principal consultant of small business planning and market research, accentuating all aspects of client
acquisition, proposal writing, project management, design, fieldwork, analysis and presentation of business
projects
• Accomplishments:
Successful completion of small business plans and on-line research for clients in Ottawa
Business Impact: establishment and operation of a small business, and developing a client base
Royal Canadian Mint, Ottawa Ont., 2000 – 2008
Manager, Strategic Marketing, Market Research and Business Analysis
• Worked closely with Senior Mint Executive, Directors and Senior Brand Managers
• Provided lead expertise for all aspects of market research and analysis, competitive and business intelligence
development, strategic and tactical marketing planning and implementation
• Provided marketing budget control, proposal evaluation and selection, customer database development and
customer needs/satisfaction – all relevant to product planning and strategic market development
• Accomplishments:
(1) Successful development and implementation of cross-functional customer-based marketing strategies in
business planning
Business Impact: streamlined the planning process, exploited product/brand synergies, and provided a
customer-fact base – enhancing business decision reliability
(2) Development of disciplined marketing research structure and approach. Design and implementation of
continuous advertising and customer-satisfaction research. Comprehensive market definition of the “micro-
payments market segment”, customer segmentation research and life-cycle of coin collecting consumers
Business Impact: provided coherent, timely and continuous data and analysis in evaluation of customer-
focused program effectiveness. Provided intricate on-going understanding of relevant market and customer
segments, incorporated into business planning
PricewaterhouseCoopers, Ottawa Ont., 1999 - 2000
Senior Research Consultant
• Responsible for all aspects of client development and liaison, project initiation, conceptual design, project
management, field operations, analysis, reporting and presentation of findings to clients and senior executives
• Accomplishments:
(1) Initiation, design, execution, analysis and reporting/presentation of multiple long-term tracking programs,
and competitive intelligence for a top-tier national client
Business Impact: provided timely, cost-effective market intelligence in evaluation of product performance,
market share, and SWOT analysis for quick market response and business planning
(2) Key contributions in methodological and other component design in several proposals
Business Impact: PwC research consultancy secured additional project contracts
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2. Canada Post Corporation, Ottawa Ont., 1989 - 1999
(1994 – 1999) Manager, Market Research & Analysis, Development and Marketing Strategy
• Reporting to GM’s - Distribution Business, Direct Marketing, International Business; Supporting – Directors
of Product Development & Pricing, Operations, Finance, Marketing & Sales Support, Marketing Strategy,
Product Directors (7)
• Provided lead expertise, design and development to all market research and analysis, including
competitive/business intelligence, market growth/trending, and customer needs/satisfaction
• Accomplishments:
Provided on-going data, analysis and research presentations relevant to product planning and strategic
development in multiple product areas
Business Impact: provided significant continuous front-end team contribution to successful product re-
engineering, simplification, elimination of unprofitable products/services and re-launch of combined $1.4B
product lines
(1989 – 1994) Officer and Manager, Marketing Research
• Reporting to Director, Marketing Research; Supporting - Corporate Departments, Senior Executive,
Communications, Distribution Business Marketing, Advertising Business Marketing
• Provided planning, conceptual design, implementation, management, analysis and presentation of a continual
program of marketing research and competitive/business intelligence for all domestic and international
product categories
• Accomplishments:
(1) Established on-going market tracking studies in the Advertising and Distribution markets, developed
competitive intelligence process and database
Business Impact: provided product areas with timely information for quick market and product response, and
factual data analysis relevant to business planning
(2) Developed custom research data for direct presentation in customer sales, supporting a new product
Business Impact: successful product launch and profitable incremental sales
Other Employment Experience: 1984-1989
• Independent Research Consultant, Ottawa (1989-90), Full Service Research Vendor
• Survey Centre Co-ordinator, Carleton University Survey Centre, Ottawa (1984 – 89), Full Service
Research Vendor
EDUCATION:
• Carleton University (1980-84), Law/Mass Comm. BA Program
REFERENCES AND ADDITIONAL INFORMATION:
• References, Letter Of Recommendation, Career Portfolio Summary, Professional Memberships and Team
Activities, and Professional Development documentation available upon request
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