Customer-focused, world-wide revenue leader with 20+ years of technology sales, sales management, marketing and business development experience, including working both as an individual contributor and with leading direct reports and cross-functional teams. Proven track record in exceeding sales targets, increasing market share, revenue and profitability.

1. NEIL PETERSON
119 Whitcomb Ave, Littleton, Ma 01460 978-973-0405 peterson_neil@hotmail.com www.linkedin.com/in/neilpeterson
SALES, MARKETING AND BUSINESS DEVELOPMENT LEADER
Customer-focused, world-wide revenue leader with 20+ years of technology sales, sales management, marketing and
business development experience, including working both as an individual contributor and with leading direct reports and
cross-functional teams. Proven track record in exceeding sales targets, increasing market share, revenue and profitability.
KEY STRENGTHS
• Sales leadership and innovation driving revenue • Team building & organizational development
• Key account management & global sales channels • Driving effectiveness, consistency and predictability
• Marketing strategy development & execution • Sales incentives, recruiting & training programs
• Product marketing & management leadership • Sales quoting & technical services operations
• Strategic business development relationships • Contract negotiations & deal structuring
• Strategic planning, execution & budgeting • Excellent communication & presentation skills
• Executive-level presence and decision making • Embedded computing technology expertise
MARKET AND TECHNOLOGY KNOWLEDGE
Business Electronics (mobile, digital imaging, office equipment), Networking (M2M, enterprise connected, cloud &
internet services), Automotive (telematics, navigation), Industrial Control (industrial & building automation, SCADA,
transportation), Aerospace & Defense (high performance computing, C4ISR, manned, unmanned, ITAR), Medical
(equipment, patient monitoring), OEM, B2B. Embedded computing, RTOS, Open source, POSIX, Network protocols,
SNMP, Graphics, Web services, Application software, Eclipse development tools, Semiconductor platforms (BSPs, key
vendors, fabless, system-on-chip), Network & M2M connectivity - Wireless (802.11, 15.1, 15.4) & Ethernet, USB, Power
management, Rugged systems, VPX, VME, Cloud & Mobile applications, SEO (Google, HubSpot, SalesForce.com).
PROFESSIONAL EXPERIENCE
Mobile Print and Imaging, Inc (MPI), Nashua, NH January 2011 to Present
Founded in 2011 to develop software solutions and provide consulting to leading manufacturers of mobile devices and
printers, enabling them to provide advanced mobile printing and internet solutions to their customers. www.mpii.co
VP of Business Development – Leading business assessment, business model development, strategic planning/execution,
and sales/partnership engagements with RIM, Motorola, printer/MFP manufacturers and other imaging partners.
VITA; VPX Marketing Alliance (VMA), Phoenix AZ October 2009 to June 2011
VMA targets growing adoption/awareness of the VPX family of high performance computing specifications. The alliance
comprises 34 competing networking technology suppliers developing VPX solutions. http://www.vita.com/vpx.html
Chief Marketing Officer (CMO) - Responsible for planning and leading all alliance marketing activities
• Leadership driving strategies, plans, programs and success metrics for fiscal 2010 and 2011– press/analyst targeted
programs, surveys, web/SEO campaigns, military trade show events and member company outreach programs.
• Programs have produced a dramatic increase in recognition and usage of VPX products in new design wins for
critical embedded computing systems, and member growth from 17 to 34 companies.
Hybricon Corporation, Ayer, MA February 2009-June 2010
Leading supplier of innovative Systems Packaging for rugged embedded networking solutions serving the defense,
aerospace, medical and high-end industrial markets. www.hybricon.com
VP of Sales and Marketing – Drove revenue growth, predictability and focus; key account targeting, expanded forecasting
process using Salesforce.com, formalized recruitment, ongoing sales training and process improvements..
• Targeted and focused Key Account Managers on tier-one Defense Primes (Raytheon, Lockheed, Northrop
Grumman, GD, Harris, BAE, Boeing, etc.) and channel sales on smaller customers ⎯increased revenue 17%
• Translated Hybricon’s strategies and strengths into a detailed vision and marketing plan; delivering collateral,
white papers, PR/Analyst programs, new web site/SEO, and ongoing awareness programs⎯ 300% lead increase
• Expanded partner relationships and revenue programs with key defense partners and industry
organizations⎯Curtiss-Wright, Mercury, Kontron, GE Fanuc, Emerson and VITA⎯Partner and
relationship engagements produced highest quality and quantity of new design wins
• Developed “Go to Market” product marketing strategies; delivering market requirements, managing road-map,
creating product positioning, establishing pricing, sales tools and managing product launches⎯ 4 new product
families developed and released, and customer facing roadmap engagement tools developed
• Sr. Executive and key contributor to the company’s acquisition by Curtiss-Wright⎯Customer leadership and
partnership programs with Curtiss-Wright were instrumental in the acquisition

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QNX SOFTWARE SYSTEMS, Ottawa, Canada February 2002-January 2009
Leading supplier of real-time operating systems, web services, middleware, connectivity, development tools and services
for superior OEM embedded designs in automotive, industrial, netcom, medical and security markets. www.qnx.com
VP, Worldwide Sales and Business Development - Business Leader with worldwide responsibility for global sales
expansion, revenue growth, business development and customer services; staff of 65 worldwide.
• Led the overall business and strategic sales planning process and execution that has resulted in significant
revenue growth from $20M to $55M over 6 years.
• Successfully implemented Major Account Programs that resulted in stronger customer and executive relationships.
Top customers; Cisco, Harman Becker, IGT, Denso/Toyota, Harris, LG/Onstar, GE, Honeywell, RIM and
Siemens ⎯top 10 revenue grew 35% in FY08
• Developed and executed a successful indirect channel partner program - recruiting, training, management tools
and building programs for over 40 channel partner members around the world
• Expanded joint selling and demand generation with silicon manufactures and other partners⎯ integrated
and jointly sold or recommended by Freescale, IBM, Intel, Renesas, and TI
• Executed segment sales programs targeted at automotive, military and IA⎯these segment plans
accounted for 62% of revenue in FY07 and 71% of revenue in FY08
• Professionalized sales operations – deployed forecasting/tracking process, formalized recruitment, training and
compensation and incentive programs to drive increased sales⎯20% average per year revenue growth
• Expanded and formalized Customer Services Organization (Services) over a 3 year period accounted for
$16M in revenue in FY08 a 100% growth over FY06 ($8M)
• Sr. Member of the Executive Team and key contributor to the company’s acquisition in 2004 for $140M⎯ built
strong collaborative relationships across QNX’s organizational boundaries at all levels
NETSILICON, INC ■ DIGITAL PRODUCTS, INC, Waltham, MA 1986- November 2001
Developer and supplier of integrated system-on-silicon/software solutions that provided cost effective networked/M2M
connectivity, internet access and network management capabilities for OEM device manufacturers. www.netsilicon.com
Corporate SVP of Sales & Marketing, Intelligent Device Division, 1999-2001
Led the conceptualization, design and implementation of the go to market strategy of the company’s next generation
“NETARM” silicon product platform and solutions in markets beyond Netsilicon’s imaging division.
• Built high caliber sales and application engineering organization⎯grew revenue from $0 to $10M
• Established awareness and demand generation programs and initiated outgoing Telesales programs ⎯ established
Netsilicon as one of the early embedded connectivity device vendors
• Initiated and executed focused OEM selling programs for this new market expansion strategy⎯resulted in design
wins and subsequent successful design win flow – 30/qtr
• Developed and expanded product strategies to industrial, medical, security and telecom segments
GM & VP of Sales and Marketing, Imaging Division, 1994-1999
Full P&L responsibility, including sales, marketing, project/product management, and engineering targeted on OEM
manufactures of printer and MFP office equipment; staff of 45 worldwide.
• Developed a vision, marketing strategy and leadership product strategy that established the company as a leader in
the Imaging segment ⎯ revenue $0 to $40M and sustained gross margin of 60%+
• Developed and launched direct/indirect sales strategies⎯captured top imaging manufacturers, including
Minolta, Konica, Epson, Xerox, Ricoh, Toshiba, QMS, Sharp, and Panasonic
• Licensed core technology to top industry suppliers (Adobe, Motorola, IBM, Xionics (Zoran), ITEC, Destiny
Technologies and Wavemark)⎯drove 50% of the division’s sales
• Created an engineering services business⎯generated $4M per year in engineering revenue.
• Executive Committee Member⎯played key role in 1996 acquisition, and 1999 spin-out/IPO
National Sales Manager and Regional Sales Manager, North America, 1986-1994
Responsible for field sales of enterprise printing solutions to corporate accounts
BURROUGHS CORPORATION (UNISYS), Detroit, MI 1984-1986
Major Account Executive
Responsible for sale of computer enterprise products and services to Fortune 100 accounts in Massachusetts.
EDUCATION
BS, Management, Roger Williams University 1984
Neil Peterson ■ 978-973-0405 ■ peterson_neil@hotmail.com