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Audience
Research
Questionnaire
Summary.
Question 1
Question 2
Question 3
Most Listened To Genres

Across all age ranges and
genders, pop appears to be the
most listened to genre.
Question 4: Which 3 artists do
you listen to the most?
• There were a variety of artists listed for this
question but a similar set of artists were listed
for each age group. For example, between the
ages 11 and 21 artists such as Jessie J, Katy
Perry, Rihanna and Miley Cyrus. These artists
are all pop artists which tells me that my pop
magazine would be best suited to people of
this age.
Question 5
• The participants were asked to list an artists
from each of the listed decades. This gave a
variety of different answers and proved that
older generations knew more about music
history/past. Younger generations did fill in
some of the boxes but with very similar
answers such as ‘The Beatles’ and ‘Beyoncé’.
Question 6
• For this question it is clear that
the majority of people like the
cover that is bright and bold. This
was the ‘We Love Pop’ cover. The
style of this cover is very girly
and targeted at the pop genre,
but the layout meant that even
men chose it as their favourite
cover. The reasons people listed
included the attractive colours
and the advertisement for
posters inside. This shows that
people will buy a magazine if
they are given a hint to what
they will get inside the full
magazine, in this case, posters.
Question 7
• The majority of the research participants
stated that images of their favourite artists,
exclusive interviews and quizzes would a few
things that they would like to see in their ideal
double page spread. Other things included
new, up-to-date artist information and a
balance of images and text to look at.
Question 8
How Often People Expect A New Issue To Be
Released

Weekly

Fortnightly

Monthly
Question 9
How much people are prepared to pay for a
music magazine
Question 10
• The top thing that people listed for what
draws them into buying the magazine is the
artist on the front. The second thing was
bright colours. This tells me that the cover
needs to be eye catching and attractive to look
at. The bright colours will draw peoples
attention and highlight certain features on the
cover.
Question 11
Do you buy a magazine for the features on
the front cover or do you buy every single
issue?

Buy for The Front
Cover

4

Buy Every Issue

21

Most people buy a
magazine because there
is something on the
cover that they like. This
means the cover has to
be really eye catching
and interesting.

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Audience research questionnaire summary

  • 4. Question 3 Most Listened To Genres Across all age ranges and genders, pop appears to be the most listened to genre.
  • 5. Question 4: Which 3 artists do you listen to the most? • There were a variety of artists listed for this question but a similar set of artists were listed for each age group. For example, between the ages 11 and 21 artists such as Jessie J, Katy Perry, Rihanna and Miley Cyrus. These artists are all pop artists which tells me that my pop magazine would be best suited to people of this age.
  • 6. Question 5 • The participants were asked to list an artists from each of the listed decades. This gave a variety of different answers and proved that older generations knew more about music history/past. Younger generations did fill in some of the boxes but with very similar answers such as ‘The Beatles’ and ‘Beyoncé’.
  • 7. Question 6 • For this question it is clear that the majority of people like the cover that is bright and bold. This was the ‘We Love Pop’ cover. The style of this cover is very girly and targeted at the pop genre, but the layout meant that even men chose it as their favourite cover. The reasons people listed included the attractive colours and the advertisement for posters inside. This shows that people will buy a magazine if they are given a hint to what they will get inside the full magazine, in this case, posters.
  • 8. Question 7 • The majority of the research participants stated that images of their favourite artists, exclusive interviews and quizzes would a few things that they would like to see in their ideal double page spread. Other things included new, up-to-date artist information and a balance of images and text to look at.
  • 9. Question 8 How Often People Expect A New Issue To Be Released Weekly Fortnightly Monthly
  • 10. Question 9 How much people are prepared to pay for a music magazine
  • 11. Question 10 • The top thing that people listed for what draws them into buying the magazine is the artist on the front. The second thing was bright colours. This tells me that the cover needs to be eye catching and attractive to look at. The bright colours will draw peoples attention and highlight certain features on the cover.
  • 12. Question 11 Do you buy a magazine for the features on the front cover or do you buy every single issue? Buy for The Front Cover 4 Buy Every Issue 21 Most people buy a magazine because there is something on the cover that they like. This means the cover has to be really eye catching and interesting.