Document outlining our philosophy and proposition for the Fashion market.

1. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
F A S H I O N

2. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Lifestyle Brand Agency

3. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
WE ARE DELIGHT.
A lifestyle branding agency who join the dots
between fashion, travel, food and interiors.

4. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
We are all about communicating the experience of the
moment. The moment when the rush of all your senses
come together to inspire that feeling of Delight. We know
that anyone with an interest for fashion is no stranger to that
feeling – we know we certainly aren’t.
We believe that by placing ourselves at the intersection
of fashion, travel, food and living, we have a stronger
advantage to engage with the mindset of the modern
consumer. Just think about your own interests
and how you like to spend your time.
With that aim we produce the kind of rich brand
communication that combines style with substance,
brand clarity and desirability to truly engage the hearts
and minds of your audience. We build deep and loyal
relationships with your customer that will set
you apart from your competitors.

5. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Style  Substance

6. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
In this document we talk about our approach, insight
and the services we offer to brands working in the
fashion industry:
Establishing a new brand
Repositioning an established brand
Maintaining brand equity
Brand and category segmentation
Seasonal brand communication tool kits

7. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

8. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

9. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Establishing a new brand

10. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
They say you only get one chance
to make a first impression.
You’ve started a new brand, it’s
really exciting but money is tight,
with very little spare and some
stiff competition out there.
We can help you establish a clear
brand direction with unique
stand out in your market and
with your customer.

11. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Our first questions would be ‘who is the customer?’ and
‘where do you want to position yourself in the market?’
Successful brands have a very clear signature and
seamless integration between product, marketing and
visual identity. To achieve this we believe in working
very closely with our clients in an inclusive and
rigorous strategic process.
A process that always works best when all key stake
holders in the business are involved and are in full
agreement at every stage of development and of the
final outcome.
By establishing a strong brand model that describes
your unique personality, values and goals we can get
to work on the creative direction and identity for your
brand. Your logo, tone of voice, photography style,
choice of models, indeed every aspect of how your
brand will be perceived. Providing you with a complete
brand document which is a very powerful tool to
engage and communicate with not only everyone in
your business but also the partners, suppliers, press
and retailers you will be working with to launch your
brand. Putting us in a position to develop all your
required brand and seasonal assets you will need to
run your business.

12. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

13. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

14. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Repositioning an established brand

15. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
There can be many reasons to want to reposition your brand.
You may have acquired an old heritage brand and be looking to reintroduce it to
the market, perhaps your brand has grown tired and needs reinvigorating or you
may be looking to radically move it forward in a new direction.
Either way when a brand is already established in the market it will have a history,
legacy and perception with which you will need to work.

16. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
We identify the core strengths of your brand, what
is worth holding on to and what you should either
let go of or look to communicate differently. We
believe in working closely with our clients through
a rigorous, inclusive and strategic process. The
best way for this work is when all stake holders are
involved with the process, to agree at all stages of
development and the final result.
From establishing a new brand model to describe
your unique values, personality and goals we
can get to work on the creative direction and
identity of your brand. We can also provide
a comprehensive brand document, a brand
blueprint to communicate your new position with
your partners and retailers.

17. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

18. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

19. Maintaining brand equity
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

20. Successful brands continually
renew while firmly managing a
consistent brand identity.
This can be easier said than
done when there are many forces
pulling a brand in different
directions. The bigger you get the
more diluted your brand message
can become.
Ironically it can often be a
brand’s success and growth that
will undermine its equity.
It’s important to understand
how far your brand can stretch
without breaking.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

21. How can you enter new markets and engage new
customers while maintaining brand integrity?
Long standing successful brands avoid this by
remaining steadfast to their unique values and
personality. Communicating with absolute consistency
while offering newness and relevance to their
customer. To do this successfully you need a clear line
of communication throughout your business
and with your partners.
We have a great deal of experience of working
with large, successful global brands. We understand
the importance of working within boundaries of their
identities while looking to bring the newness and
creativity needed to stay fresh. Working across new
lines and categories, aimed at different consumers
while still communicating the core essence
of the brand.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

22. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

23. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

24. Seasonal communication
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

25. While it’s not the prerogative of all brands to chase fashion it’s always important
to remain relevant to the market and your customers. With every season you are
looking to engage and grow your customer by offering them something new, often
with a new way of presenting and communicating it.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

26. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
We pride ourselves on creating rich and engaging
creative campaigns through a strong understanding
of our clients brands and a passion for their products.
Campaigns that have a 360° approach, working
across all your channels and lines of communication.
Targeting where your customer spends their time
and the media they consume. To support this we
create comprehensive tool kits describing the creative
concept, guidelines, assets, strategy and activation to
share with your partners.

27. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

28. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

29. Segmentation
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

30. When you have a strong brand
there is always the opportunity
to extend into new product lines,
markets and consumers.
You may have a successful
menswear brand and you want to
do womenswear – or a successful
apparel brand and you want
to do footwear. We can help you
develop the tools to do this.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

31. Successful brands grow by creating segmented
ranges targeting different consumer groups through a
variety of product ranges, distribution and marketing.
How far you can successfully stretch your brand
depends on how close you can stay within your original
brand values, maintaining credibility and perceived
identity. Convincing the consumer and often your
distribution channels of this requires careful
planning and positioning.
We have the experience and know-how to help
you define and establish new categories within your
brand, along with the right creative communication to
appeal to the consumers you wish to target.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

32. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

33. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

34. About us
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

35. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Creative Director, Will Shorrocks
has over 20 years experience
working on brand strategy, art
direction and design across
international fashion, retail
and sport lifestyle brands.
Including; Lacoste, Speedo,
Ted Baker, Boxfresh, Clerk &
Teller, Topshop and Topman.
“ He challengesyou to
think beyondthefuture
while at the same time
delivering oncue
”
Iain Ainsworth, White Line Hotels

36. LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
“He takes his time to
understandyourproduct
and the peoplebehindit.
”
Caroline Conaty, Hazlitt’s
Managing Director, Dan Shaw
has delivered everything
from large scale projects for
international big players to niche
ventures for dynamic start ups.
20 years in the design industry
has made him appreciate the
power of pre-emptive, strategic
planning, although it has also
made him a pretty skilled
problem solver.

37. Our Services
Working with lifestyle brands from strategic concept, through
realisation of assets, to implementation. We are strategically-minded
creatives collaborating with a network of skilled stylists, photographers,
film makers, printers and web developers. Giving us the freedom and
versatility to create consistent rich brand communications across all
platforms and points of contact.
CONCEPT
Brand Strategy
Brand Direction
Brand Identity
REALISATION OF ASSETS
Art Direction
Design
Copy writing
Film & Moving Image
Website & Digital
IMPLEMENTATION
Advertising
Print
Digital
Social Media
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN
ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES

38. thank you.
Email. contact@wearedelight.com instagram.com/we_are_delight