This is my advert analysis for The Script, by Amelia Sommer

1. The use of the same font fortheirlogoand all textcreates
a brand identityandhouse style whichfansandaudiences
come to recognise andlookoutfor inthe future.Thisis
undoubtedlyimportanttoensure thatthe audience
recognisestheirwork if the albumsare onthe shelf-
designshave tobe eye-catchingandreusingcertainlogos
and fontshelpstocatch an audience’seye.
Release date- thisisimportantforaudiencessothattheyknow
whenthe album’sgoingtobe released.Thismightseem
stupid,butif audiencesdon’tknowwhentolookoutforit,
theymightnot bother!Assuch,on the posteron the right,
there isa linkto The Script website,allowingfanstoengage
and go andcheck it out.
Both advertsfeature imagesof the
membersof the band- thisisfor the
band’sStar Image,sothat fans
recognise thempossiblybefore they
see the bandname on the poster.As
much as it’sforexistingfans,itcould
alsobe fornewaudiences- since both
postersfeature the same three
people,foranewaudience,it’slikely
that they’ll inferthatthese are the
mainpeople of the band.The style of
editingisalsoquite unique- possibly
unique tothe pop-rockgenre.The
blackand white colourscheme for
bothpostersiseye catchingand
effective,especiallyfromadistance,
and givessome indicationtothe
audience of whatkindof bandthey
are.
The other twomenon the posterhave
beeneditedinsidethe silhouette of
the “main” man- thiscouldbe to
highlightthe importance (inorder?) of
the people inthe band.Asa new
audience membermyself,Iinferthat
the personinthe backcouldbe the
‘lead’,simplybecause of hisposition
on thisposter.The same thingcan be
saidabout the posteronthe other
side- the othertwomenare at the
back, whereasthe one atthe front is
takingup the bottomthirdof the
poster.
The black and white colourscheme alsocreatesastyle identity
for the band.It’seye-catching(evenfromadistance!) andbothof
these postersare almostinvertedfromone another- one hasa
white backgroundanda lotof back and greyaroundthe artists,
whereasthe advertonthe lefthasa blackbackgroundand white
text- highlightingthe artistsinthe middle.Inbothcases,the
colourschemeshelpthe artiststostandout on the page.
The ‘#’ at the back isn’textremelyobvious
but it’san effective design.The same ‘#’is
on the posteron the right,however,it’s
more pronounced.“#3” was the title of the
albumwhichthese posterspromote,and
Hall of Famewas the ‘star track’ of the
album.It’sclearthat both of these posters
therefore advertise the product- theyare
verysimilarinstyle anddesignandlook
effectivefromadistance.The artistsare in
stylishposesonbothposters,perhaps
emphasisingthe “Hall of Fame”aspectto
the album.(Promotingtheirstarimage!)
All of these pointsgrabthe attentionof
theirtargetaudience because itutilises
theirstar image well- the colourscheme
and fontchoice (house style)isvery
effectiveandstandsout. The use of
“FeaturingWill.i.am”possiblyattractsan
evenlargeraudience- fansof will.i.amwill
be temptedtobuy this,especiallyif
they’re intentonpurchasingeverything
he’severcreated.
PersonallyIthinkthatthese designsare reallyeffective
and nicelyconveythe pop-rockgenre of whichitbelongs
to.
By AmeliaSommer