The document analyzes the layout of a double page spread advertisement for the film "Clash of the Titans" in Empire Magazine. It notes that the large title uses a font style conventional for Greek mythology films to identify the genre. Large pictures of costumes and props provide hints about the genre and plotlines to help readers decide if they want to watch. The kicker uses a larger, styled font to summarize the plot and hook readers. Dropped capitals and over half the space being dedicated to images are also noted design choices.

1. EMPIRE MAGAZINE
LAYOUT

2. Clash of the Titans Double Page Spread Layout Analysis
Large title, not
necessarily the
film’s title, in the
font that is
conventional of a
Greek Mythology
film. This allows the
audience to
immediately
recognise the genre
of the film.

3. Clash of the Titans Double Page Spread Layout Analysis
Large title, not
necessarily the
film’s title, in the
font that is
conventional of a
Greek Mythology
film. This allows the
audience to
immediately
recognise the genre
of the film.
Large pictures, showing
costumes and props
hint towards the genre
of the film and the
plotlines. It helps the
audience to decide on
whether they would like
to watch the film or not.

4. Clash of the Titans Double Page Spread Layout Analysis
Large title, not
necessarily the
film’s title, in the
font that is
conventional of a
Greek Mythology
film. This allows the
audience to
immediately
recognise the genre
Large pictures, showing
costumes and props
hint towards the genre
of the film and the
plotlines. It helps the
audience to decide on
whether they would like
to watch the film or not.
The kicker is larger
than the main
body of text and
draws the
audience to it first.
It gives a brief
summary of the
plot line and hooks
the reader in. This
is also in the
stylised font.

5. Clash of the Titans Double Page Spread Layout Analysis
Large title, not
necessarily the
film’s title, in the
font that is
conventional of a
Greek Mythology
film. This allows the
audience to
immediately
recognise the genre
Large pictures, showing
costumes and props
hint towards the genre
of the film and the
plotlines. It helps the
audience to decide on
whether they would like
to watch the film or not.
The kicker is larger
than the main
body of text and
draws the
audience to it first.
It gives a brief
summary of the
plot line and hooks
the reader in. This
is also in the
stylised font.
Dropped
capitals are in
the stylised font

6. Clash of the Titans Double Page Spread Layout Analysis
Large title, not
necessarily the
film’s title, in the
font that is
conventional of a
Greek Mythology
film. This allows the
audience to
immediately
recognise the genre
Large pictures, showing
costumes and props
hint towards the genre
of the film and the
plotlines. It helps the
audience to decide on
whether they would like
to watch the film or not.
The kicker is larger
than the main
body of text and
draws the
audience to it first.
It gives a brief
summary of the
plot line and hooks
the reader in. This
is also in the
stylised font.
Dropped
capitals are in
the stylised font
Over half the double
page spread are
images. This draws
in the reader.