2. Genre conventions: Action
• Great risk of death (Mission Impossible)
• Theme of revenge (John Wick)
• Massive destruction (Independence Day)
• Killings – death of loved ones (Punisher)
• Fast paced music (Heat and John Wick)
• Long and intense chase scenes (Dark Knight and Baby Driver)
• Brutal fights (broken bones, death etc.)
• Up beat or rock soundtrack (Transformers and Die Hard)
• Dark clothes or military based uniforms (Inception and Die Hard)
• Constantly on the move (Speed)
• Hero in a constant struggle (Die Hard)
3. Genre conventions: Mystery
• Deductive ability (Sherlock)
• Main character is usually a detective or P.I (
• Murder
• Clues
• Red herring
• Twist
• Psychological
• Set in a modern city
• Seeking of evidence
• Use of heavy shadows
• Soundtrack
4. Action Movie Poster examples.
The title on the three posters is done in a bold
style, placed below the centre image and
mostly in the middle (except Die Hard).
The colour on the posters help
suggest the theme of the movie
and in the case of Godzilla and
Terminator, belong to that
character.
The font style on these
posters help sell the
genre as they
immediately catch the
eye of the audience.
The taglines on the posters also
keep within the theme of the
movie, for example, the
Terminator 2 tagline relates to
the fact that the Terminators are
programmed to kill a specific
target.
We are also told
the genre via props
being shown on
the poster, for
example, the T2
poster features our
main character
holding a shotgun
which is his
trademark weapon.
5. Mystery Movie Poster examples.
The title on these posters is done in a style that
matches the film and links to the narrative, for
example, the US poster has US done in a way
which it looks like another US has been laid on
top of it, linking to the theme of doppelgangers.
The title placement is also something to take
note of as US and The Sixth Sense, have their
titles placed below the main image while Zodiac
has it placed in the middle, near the top.
The colour on these posters stay within
the conventions of a mystery movie. A
example could be the Zodiac poster
shown below in which we see a dark
fog/mist enveloping the Golden Gate
bridge. When fox is shown in any form of
media, it usually insinuates the feeling of
mystery or that it is hiding something.
Something these posters shy
away from showing is any idea of
the narrative. The only two
posters that give any possible
hint at the narrative is the use of
a mask in the US poster and the
tagline in the Zodiac poster. In
the Sixth Sense poster, the only
hint we get is a child walking out
of the six.
Speaking of taglines, the only posters to feature
a tagline are the Sixth Sense poster and the
Zodiac poster. These being “Every gift is a
blessing” for Sixth Sense and “There’s more
then one way to lose your life to a killer” for the
Zodiac poster. These can imply the overall
theme of the movie and also creates more of a
mystery for the US poster as it appears to lack a
tagline.
6. Godzilla: King Of The Monsters
poster campaign.
(Teaser poster shown at
Comic-Con 2018)
(Character poster for King
Ghidorah, the villain.)
The poster campaign for Godzilla: King Of The
Monsters has featured a variety of poster designs, some
examples could be the character posters for the four
main titans (or Kaiju), various theatrical posters for the
cinema release, DVD cover and also the teaser poster
seen in 2018. the posters that have been released focus
on the rivalry between Godzilla (the main
titan/character) and King Ghidorah (the main titan
villain) with the DVD, teaser and various theatrical
posters showing them in conflict. This helps hype up
the fight being shown, something to note about the
character posters, is that the titans are displayed next to
humans or human vehicles (jets, helicopters etc.) this
helps to convey to the audience the scale of these
monsters, something else to note about the Ghidorah
and Rodan character posters is that they are in a smoke
or mist, this creates a mystery about how big they truly
are. The posters also have the colours that link with the
titan being shown, for example, Ghidorah has yellow
due to his skin and lightning being of a yellow or gold
colour.
(DVD cover)
7. Zodiac Poster Campaign.
(Quad Poster)
(Teaser poster?)
(DVDcover)
(Theatrical?)
For the Zodiac posters, there are only four posters that have
been released. These include the theatrical, teaser, quad
and DVD. Something to take note of about the theatrical
and teaser is that they are unlike most teaser and theatrical
posters, this is because on the supposed theatrical poster,
there is a lack of any release date, only “coming soon” while
on the teaser poster, we are told the release date but not
the actor’s names. It could be possible that the reason as to
why the company went with this route as it creates a
mystery and conveys to the audience about the theme, it
also helps get people talking about the movie as they
would take to social media to find out the release date.
Something else worth mentioning is that on the quad,
theatrical and teaser, we are not shown the main characters,
only the names of the actors in this film, a possible reason
as to why this was done is so people can focus on the title
as it is placed in the middle of the image, implying that the
title is important, it also links to the fact that film is based
off of the Zodiac Killer, this is because we can see the
Golden Gate Bridge in all forms of promotion for the movie
itself.
