This is my answer to question 2 about brand identity within my marketing campaign

1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

2. HOW WERE COLOURS, FONTS, STAR IMAGES
AND TAGLINES USED?
We tried to keep our colour scheme simple, because we decided that less is more.
From our research we noticed that campaigns of a similar genre also used this idea.
The colour scheme for our poster and magazine cover was dominantly blue, black and white, we
decided to use this because it related to the idea of the iPhone, where we wanted it to appear
to be recorded on this.
This is one of our main USP’s because it seems more personal with the audience and they can
relate because a vas majority of our target audience would own an iPhone of some sort.
We chose to use the image of the two main characters on the front cover to not only introduce them
to the audience but it also suggests the genre of the film and their relationship towards each
other. The images along the top suggest more detail of the key events that occur within the
story line.
The images we chose to use in our poster directly indicates our USP. We liked the idea of using a
grid full of images on the poster for ‘If I Stay’ so we incorporated this into our USP using a
camera roll, we used images that commonly would have been taken during the scenarios that
happen within it, suggesting the story line of the film.
The inspiration for the colour scheme for our trailer was just monochrome, we decided to do this
because it stands out to the audience but doesn’t take the attention away from the scenes
happening in the trailer. This idea was inspired by not the Project X trailer where they used the
same colour scheme.
We used the block font because it is a generic ‘high school yearbook’ font that would be recognised
by our target audience, which would then appeal to them because they would notice that the
characters would be around the same age group as them.
We used the tagline ‘The worst kept secret of the year’ because it suggests that the audience are
involved with whatever the secret might contain.

3. TARGET AUDIENCE
Our marketing campaign was aimed at teenagers aimed 15-21.
We decided to do this because our research on sites such as
Pearl & Dean indicated that people of this age group are most
likely to watch a film of this genre and with this sort of content.
Our USP was also aimed at this age range because they would
largely be able to relate with the idea of iPhones and
recording most of the events that happen with their friendship
groups on it.
The audience would also want to aspire to have the lifestyle that
the characters within the film have which would make them
feel more involved towards the film, we felt that using this idea
would also interest the audience, giving them an insight into
what events could happen if they were to actually be in that
situation.