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Developing a marketing leads system
Sales & Marketing | Process Characterization | UX|ERD
•Amir shaptov
•053-9182561/054-6149642
•amirshav1@gmail.com
•https://www.linkedin.com/in/amir-shaptov-4b6053110/
Motivation
1. Digital and performance management,
lead supplier management, banner layout
and more
2
2.Building the content tree - the content hierarchy of
the site
3.Constructing fireframes that describe all technical
functionality and user experience
4.Management of telemarketing and data optimization
and lead generation
Characterization of the Home Page
Home page
Important
Links
Campaign
management
BI Manage tools front page
PageCharacterization
Home page‫מחולק‬‫חלקים‬ ‫לארבע‬
front page–‫פעילים‬ ‫קמפיינים‬ ‫של‬ ‫תצוגה‬,‫איתור‬‫לידים‬,‫כמות‬‫לידים‬‫פעילים‬ ‫לא‬.‫נתוני‬
‫קמפיין‬.
Manage tools-‫בקמפיין‬ ‫פיקסלים‬ ‫ניהול‬,‫לקמפיין‬ ‫כלי‬ ‫הוספת‬,‫מייל‬ ‫הודעות‬,iFrame
‫ואינטגרציה‬.
BI-‫כל‬ ‫ניהול‬ ‫עבור‬ ‫נתונים‬‫לידים‬,‫מוצרים‬,‫סטטוס‬‫נוטשים‬ ‫לקוחות‬,‫לקוחות‬ ‫סטטוס‬
‫אונליין‬.
Campaign management-‫חדש‬ ‫קמפיין‬ ‫הוספת‬,‫הפעילים‬ ‫הקמפיינים‬ ‫רשימת‬,‫ארכיון‬
‫קמפיינים‬.
Important Links–‫מחשבון‬‫לנציג‬ ‫מכירות‬,‫רישום‬ ‫טפסי‬,‫לקוח‬ ‫בקשות‬.
front page
Home page
Important Links
Campaign
management
BI Manage tools
Manage and add
tools
front page
PageCharacterization
Manage toolsManage and add tool-‫החברה‬ ‫בחירת‬‫לה‬ ‫לשייך‬ ‫קמפיין‬ ‫ואיזה‬.
Adding a tool to a campaign-‫האתר‬ ‫שם‬/‫שותף‬.
Email messages-‫חדש‬ ‫ליד‬ ‫של‬ ‫כניסה‬ ‫כל‬ ‫עם‬ ‫נשלח‬ ‫אוטומטי‬ ‫מייל‬.
‫לשותפים‬ ‫ולא‬ ‫ללקוחות‬ ‫לרוב‬ ‫מיועד‬.
iFrame integration-iFrame‫את‬ ‫ולהחליף‬ ‫הקמפיין‬ ‫של‬ ‫התודה‬ ‫בעמוד‬
‫לערכי‬ ‫בסוגריים‬ ‫הערכים‬‫הליד‬‫קוד‬ ‫ידי‬ ‫על‬ ‫פיתוחים‬ ‫הטמאה‬HTML.Q
Q.JAVA
Home
page
Important
Links Campaign
management
BI
Data for all focal
points between
dates
Location
customer
demands
Manage
tools
Manage and add
tools
front
page
BI-Page
PageCharacterization
BIData for all focal points between dates-‫ניתוח‬‫כול‬ ‫של‬
‫לקוחות‬ ‫סטטוס‬ ‫של‬ ‫עדכון‬ ‫תהליך‬ ‫שמבצע‬ ‫הלקוחות‬ ‫של‬ ‫הסטטוסים‬
:‫מענה‬ ‫ללא‬1-2-3
‫מעוניין‬,‫מעומד‬,‫שגוי‬.
Location-‫למיקום‬ ‫שבתאם‬ ‫נתונים‬ ‫של‬ ‫פילוח‬.
Roi–‫הקמפיינים‬ ‫של‬ ‫תפוקות‬.‫השוק‬ ‫פילוח‬
DATA.
customer demands-‫רוצים‬ ‫שהלקוחות‬ ‫דרישות‬.DATA
Campaign management-page
Home page
Important
Links
Campaign
management
Adding a new
campaign
Campaign
Setup
List of active
campaigns
Archive
campaigns
BI
Data for all
focal points
Location
customer
demands
Manage tools
Manage and
add tools
front page
PageCharacterization
Campaign management
Adding a new campaign-‫חדש‬ ‫קמפיין‬ ‫להוספת‬
‫למערכת‬,‫ומייל‬ ‫לקמפיין‬ ‫הנוגעים‬ ‫הפרטים‬ ‫כלל‬ ‫כולל‬
‫לנרשמים‬ ‫שיישלחו‬ ‫ההרשמה‬.
*Campaign Setup-‫קמפיין‬ ‫הגדרת‬.
List of active campaigns-‫ברשימת‬ ‫לצפייה‬
‫פעיל‬ ‫לקמפיין‬ ‫הנרשמים‬,‫או‬ ‫הקמפיין‬ ‫פרטי‬ ‫עריכת‬
‫לארכיון‬ ‫והעברתו‬ ‫פעיל‬ ‫קמפיין‬ ‫סגירת‬.
Archive campaigns-‫מהעבר‬ ‫קמפיינים‬ ‫רשימת‬
(‫בלבד‬ ‫צפייה‬.)
Important Links
Home page
Important
Links
LINKS
Important
Linkssetup
Campaign
management
Adding a
new
campaign
Campaign
Setup
List of
active
campaigns
Archive
campaigns
BI
Data for all
focal points
Location
customer
demands
Manage
tools
Manage
and add
tools
front page
PageCharacterization
Important LinksLink customer management system–‫לידים‬
‫חברתיות‬ ‫מרשתות‬.
Comparison calculator against
competitors–‫עדכון‬ ‫של‬ ‫בפרמטרים‬ ‫השוואה‬
‫מכירים‬ ‫של‬ ‫אונליין‬.
‫שאני‬ ‫מה‬ ‫לעומת‬ ‫מקבל‬ ‫שהלקוח‬ ‫המוצר‬ ‫ומה‬
‫מציעה‬.
*Important Links setup-
‫חדשים‬ ‫קישורים‬ ‫של‬ ‫התקנה‬
ERD
1.Migrates data halides
2.Management scheme
3.Which contain data
8
Erd –data-COMPANY
Company
Company
phone
contact
Email
Company
Name
Unique
customer
demands
COD
Company
123 456 789 101
Company Name ‫עדיקה‬ ‫פפיה‬ ‫נייקי‬ ‫אדידס‬
phone 056666666 053333333 058888888 0577777777
contact ‫עדן‬ ‫יסמין‬ ‫יאן‬ ‫אדי‬
Email eden@gm
ail.com
yas@gmail.com yan@gmail.com edi@gmail.com
customer
demands
‫אין‬ ‫יש‬ ‫אין‬ ‫יש‬
Erd -data -ITEMS
Item
Descriptio
n
Date of
purchase
Shopping
items
item code
priceitem code 111 222 333 444
‫תיאור‬Item
Description ‫שמלה‬ ‫טי‬-‫שרט‬ ‫חולצה‬ ‫מכנס‬
item code 123 456 789 101
Item
Description
‫סינגפור‬ ‫סין‬ ‫גרמניה‬ ‫פולין‬
Date of
purchase
‫קיץ‬ ‫מעבר‬ ‫חורף‬ ‫סתיו‬
price 99.90 49.90 79.90 129.90
Shopping
cart
date
customer
code
Invitation
code
Invitation
code
004 003 002 001
customer
code
771 772 773 774
date 5/1/17 19/1/17 14/2/17 19/3/17
amount 599.90 4,579.90 1,699.90 149.90
Shipping
charges
19.90 19.90 19.90 19.90
Number of 2 5 3 1
amount Shipping
charges
Number of
payments
Erd -data -Shopping cart
Purchases
Reservation Code
customer code
Order Date Purchase
amount postage Number of
payments
Erd -data -Shopping
Reservation
Code
004 003 002 001
customer code 771 772 773 774
Order Date 5/1/17 19/1/17 14/2/17 19/3/17
Purchase
amount
599.90 4,579.90 1,699.90 149.90
postage 19.90 19.90 19.90 19.90
Number of
payments
2 5 3 1
Erd -data -customer
Establishing
a customer
ISA
New client
subscription
customer
customer
code
postage
Date of
registration
postage
Card Type
Name
Company
Company
phone
contact Email
Company
Name
customer
demands
Item
Description
Date of
purchase
Shopping
items
Item code
priceShoppin
g cart
datecustomer code
Invitation code
amount
Shipping
charges
Number of
payments
Purchases
Reservation
Code
customer
code
Order
Date
Purchase
amount
postage
Number of
payments
Establishing
a customerISA
New
client
subscription
Purchases
ERD
Leads from social networks
Campaign management
Management and pricing
Control processes
System Reports
BI
LifecycleSystem
Thank you
•Amir shaptov
•053-9182561/054-6149642
•amirshav1@gmail.com
•https://www.linkedin.com/in/amir-shaptov-4b6053110/

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Developing a marketing leads system

  • 1. Developing a marketing leads system Sales & Marketing | Process Characterization | UX|ERD •Amir shaptov •053-9182561/054-6149642 •amirshav1@gmail.com •https://www.linkedin.com/in/amir-shaptov-4b6053110/
  • 2. Motivation 1. Digital and performance management, lead supplier management, banner layout and more 2 2.Building the content tree - the content hierarchy of the site 3.Constructing fireframes that describe all technical functionality and user experience 4.Management of telemarketing and data optimization and lead generation
  • 3. Characterization of the Home Page Home page Important Links Campaign management BI Manage tools front page PageCharacterization Home page‫מחולק‬‫חלקים‬ ‫לארבע‬ front page–‫פעילים‬ ‫קמפיינים‬ ‫של‬ ‫תצוגה‬,‫איתור‬‫לידים‬,‫כמות‬‫לידים‬‫פעילים‬ ‫לא‬.‫נתוני‬ ‫קמפיין‬. Manage tools-‫בקמפיין‬ ‫פיקסלים‬ ‫ניהול‬,‫לקמפיין‬ ‫כלי‬ ‫הוספת‬,‫מייל‬ ‫הודעות‬,iFrame ‫ואינטגרציה‬. BI-‫כל‬ ‫ניהול‬ ‫עבור‬ ‫נתונים‬‫לידים‬,‫מוצרים‬,‫סטטוס‬‫נוטשים‬ ‫לקוחות‬,‫לקוחות‬ ‫סטטוס‬ ‫אונליין‬. Campaign management-‫חדש‬ ‫קמפיין‬ ‫הוספת‬,‫הפעילים‬ ‫הקמפיינים‬ ‫רשימת‬,‫ארכיון‬ ‫קמפיינים‬. Important Links–‫מחשבון‬‫לנציג‬ ‫מכירות‬,‫רישום‬ ‫טפסי‬,‫לקוח‬ ‫בקשות‬.
  • 4. front page Home page Important Links Campaign management BI Manage tools Manage and add tools front page PageCharacterization Manage toolsManage and add tool-‫החברה‬ ‫בחירת‬‫לה‬ ‫לשייך‬ ‫קמפיין‬ ‫ואיזה‬. Adding a tool to a campaign-‫האתר‬ ‫שם‬/‫שותף‬. Email messages-‫חדש‬ ‫ליד‬ ‫של‬ ‫כניסה‬ ‫כל‬ ‫עם‬ ‫נשלח‬ ‫אוטומטי‬ ‫מייל‬. ‫לשותפים‬ ‫ולא‬ ‫ללקוחות‬ ‫לרוב‬ ‫מיועד‬. iFrame integration-iFrame‫את‬ ‫ולהחליף‬ ‫הקמפיין‬ ‫של‬ ‫התודה‬ ‫בעמוד‬ ‫לערכי‬ ‫בסוגריים‬ ‫הערכים‬‫הליד‬‫קוד‬ ‫ידי‬ ‫על‬ ‫פיתוחים‬ ‫הטמאה‬HTML.Q Q.JAVA
  • 5. Home page Important Links Campaign management BI Data for all focal points between dates Location customer demands Manage tools Manage and add tools front page BI-Page PageCharacterization BIData for all focal points between dates-‫ניתוח‬‫כול‬ ‫של‬ ‫לקוחות‬ ‫סטטוס‬ ‫של‬ ‫עדכון‬ ‫תהליך‬ ‫שמבצע‬ ‫הלקוחות‬ ‫של‬ ‫הסטטוסים‬ :‫מענה‬ ‫ללא‬1-2-3 ‫מעוניין‬,‫מעומד‬,‫שגוי‬. Location-‫למיקום‬ ‫שבתאם‬ ‫נתונים‬ ‫של‬ ‫פילוח‬. Roi–‫הקמפיינים‬ ‫של‬ ‫תפוקות‬.‫השוק‬ ‫פילוח‬ DATA. customer demands-‫רוצים‬ ‫שהלקוחות‬ ‫דרישות‬.DATA
  • 6. Campaign management-page Home page Important Links Campaign management Adding a new campaign Campaign Setup List of active campaigns Archive campaigns BI Data for all focal points Location customer demands Manage tools Manage and add tools front page PageCharacterization Campaign management Adding a new campaign-‫חדש‬ ‫קמפיין‬ ‫להוספת‬ ‫למערכת‬,‫ומייל‬ ‫לקמפיין‬ ‫הנוגעים‬ ‫הפרטים‬ ‫כלל‬ ‫כולל‬ ‫לנרשמים‬ ‫שיישלחו‬ ‫ההרשמה‬. *Campaign Setup-‫קמפיין‬ ‫הגדרת‬. List of active campaigns-‫ברשימת‬ ‫לצפייה‬ ‫פעיל‬ ‫לקמפיין‬ ‫הנרשמים‬,‫או‬ ‫הקמפיין‬ ‫פרטי‬ ‫עריכת‬ ‫לארכיון‬ ‫והעברתו‬ ‫פעיל‬ ‫קמפיין‬ ‫סגירת‬. Archive campaigns-‫מהעבר‬ ‫קמפיינים‬ ‫רשימת‬ (‫בלבד‬ ‫צפייה‬.)
  • 7. Important Links Home page Important Links LINKS Important Linkssetup Campaign management Adding a new campaign Campaign Setup List of active campaigns Archive campaigns BI Data for all focal points Location customer demands Manage tools Manage and add tools front page PageCharacterization Important LinksLink customer management system–‫לידים‬ ‫חברתיות‬ ‫מרשתות‬. Comparison calculator against competitors–‫עדכון‬ ‫של‬ ‫בפרמטרים‬ ‫השוואה‬ ‫מכירים‬ ‫של‬ ‫אונליין‬. ‫שאני‬ ‫מה‬ ‫לעומת‬ ‫מקבל‬ ‫שהלקוח‬ ‫המוצר‬ ‫ומה‬ ‫מציעה‬. *Important Links setup- ‫חדשים‬ ‫קישורים‬ ‫של‬ ‫התקנה‬
  • 8. ERD 1.Migrates data halides 2.Management scheme 3.Which contain data 8
  • 9. Erd –data-COMPANY Company Company phone contact Email Company Name Unique customer demands COD Company 123 456 789 101 Company Name ‫עדיקה‬ ‫פפיה‬ ‫נייקי‬ ‫אדידס‬ phone 056666666 053333333 058888888 0577777777 contact ‫עדן‬ ‫יסמין‬ ‫יאן‬ ‫אדי‬ Email eden@gm ail.com yas@gmail.com yan@gmail.com edi@gmail.com customer demands ‫אין‬ ‫יש‬ ‫אין‬ ‫יש‬
  • 10. Erd -data -ITEMS Item Descriptio n Date of purchase Shopping items item code priceitem code 111 222 333 444 ‫תיאור‬Item Description ‫שמלה‬ ‫טי‬-‫שרט‬ ‫חולצה‬ ‫מכנס‬ item code 123 456 789 101 Item Description ‫סינגפור‬ ‫סין‬ ‫גרמניה‬ ‫פולין‬ Date of purchase ‫קיץ‬ ‫מעבר‬ ‫חורף‬ ‫סתיו‬ price 99.90 49.90 79.90 129.90
  • 11. Shopping cart date customer code Invitation code Invitation code 004 003 002 001 customer code 771 772 773 774 date 5/1/17 19/1/17 14/2/17 19/3/17 amount 599.90 4,579.90 1,699.90 149.90 Shipping charges 19.90 19.90 19.90 19.90 Number of 2 5 3 1 amount Shipping charges Number of payments Erd -data -Shopping cart
  • 12. Purchases Reservation Code customer code Order Date Purchase amount postage Number of payments Erd -data -Shopping Reservation Code 004 003 002 001 customer code 771 772 773 774 Order Date 5/1/17 19/1/17 14/2/17 19/3/17 Purchase amount 599.90 4,579.90 1,699.90 149.90 postage 19.90 19.90 19.90 19.90 Number of payments 2 5 3 1
  • 13. Erd -data -customer Establishing a customer ISA New client subscription customer customer code postage Date of registration postage Card Type Name
  • 14. Company Company phone contact Email Company Name customer demands Item Description Date of purchase Shopping items Item code priceShoppin g cart datecustomer code Invitation code amount Shipping charges Number of payments Purchases Reservation Code customer code Order Date Purchase amount postage Number of payments Establishing a customerISA New client subscription Purchases ERD
  • 15. Leads from social networks Campaign management Management and pricing Control processes System Reports BI LifecycleSystem