The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle allows our sales reps to create their own campaign lists in our internal implementation of Siebel CRM.

1. CRM at Oracle – Self Service Sales Campaigns Deepak Gupta Eve Milrod Halwani Vice President, CRM Systems Senior Director, Sales Systems Applications IT Applications IT

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Oracle Fusion Middleware

5. Oracle Applications

7. More than 345,000 customers worldwide

8. More than 21,000 partners

9. 100,000+ employees, including:

10. 35,000 sales & marketing

12. 20M Contacts

13. 20M Prospects

14. 72MMarketing Responses

15. 24MSales Activities

16. 18M Marketplace AccountsPartner Portal145 Countries 10 Languages 35,000 Internal users 100,000Territory Lookup users 300,000Partner users

18. Go Fast – 1 year to rollout

19. Consolidation/Centralization

20. Start Clean, Stay Clean

21. Standards based Integration

22. Drive value with BIEngagement Integration Analytics

23. Global CRM Single Instance Ecosystem Implementation planned

24. CRM at Oracle – Self Service Sales Campaigns Deepak Gupta Eve Milrod Halwani Vice President, CRM Systems Senior Director, Sales Systems Applications IT Applications IT

25. <Insert Picture Here> Sales Business Cycle

26. Sales Business Cycle Siebel Mktg/Call Center Sales Campaigns Marketing and Sales Campaigns Global Executive Campaigns Lead Development Territory Assignment Siebel Sales/Call Center Opportunity Conversion Opportunity Prosecution Qualify Convert Mature “System of Record” CRM Analytics (OBIA)Performance In-Line and Analysis Forecast Judgment Sales Effectiveness Siebel Sales/Call CenterForecast Prime and Co-Prime (Shadow) Rep and Manager Judgment “System of Record”

27. <Insert Picture Here> Self Service Sales Campaigns

28. Customer 360 in GCMWindow into Consolidated Information in “My” Territory Installed Base Customer Insight Account Research Target Prospects

29. Customer 360Intelligence & Prospecting – All in One Place in GCM Customer Insight (CRM, ERP, Support) Competitive Landscape Installed Landscape Whitespace Upsell Self Service Sales Campaigns