CRM software like Infusionsoft helps businesses build relationships with customers to create loyalty and increase retention. Infusionsoft is an affordable web-based CRM that allows businesses to manage contacts, marketing campaigns, sales, and more through a single integrated platform. It provides tools for customer segmentation, automated workflows, custom reporting, and over 1,500 app integrations through its API and Zapier. While affordable and powerful for some, Infusionsoft may not be ideal for all businesses due to its limitations without consulting support or deep technical knowledge.