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JCN 24.10.2013

Juha Kitinmäki
@kitinmaki
Tulos
Juha Kitinmäki
@kitinmaki
Tulos
CMS
CTR

SEM

SMO
WYSIVYG

CPA

CRM

LOL

SMM

CRO
WWW

SE
O

ERP

API

SERP

GA

WTF

SMA

PIM

PPC
HTML

XML

VWO

ROI
ROAS

SQ
L

CSS

BRB
CONSULTING
CONSULTING
CODING & SOFTWARE
DEVELOPMENT
CONSULTING
CODING & SOFTWARE
DEVELOPMENT
CONSULTING
CODING & SOFTWARE
DEVELOPMENT
OUR BUSINESS MODEL
IN A NUTSHELL
Prospect

Lead

Sales

Customer
work
This is where the focus was

Prospect

Lead

Sales

Customer
work
This is where the focus was

Prospect

Lead

Sales

Customer
work
Getting your
development shit
together is not easy.
Getting your
development shit
together is not easy.
BUSINESS THOUGHT DEVELOPMENT
Prospect

Nurture

Lead

Sales
THIS IS WHAT WILL MAKE YOU MONEY
Prospect

Nurture

Lead

Sales
WHAT DOES THAT HAVE TO
DO WITH ATLASSIAN
PRODUCTS?
AND HOW COME AN IDIOT
LIKE THAT CONSULTANT IS
STILL SPEAKING UP
THERE?
GETTING SHIT DONE
MORE PROFIT

FASTER
LEAN PROJECT CONTROL
& MANAGEMENT
HAPPIER CUSTOMERS

FASTER
HOW TO DECIDE WHICH
PLATFORM(S) SUIT YOUR
BUSINESS?
IT WAS A MATTER OF

TRIAL & ERROR.
AND A LOT OF
OTHER PROGRAMS
AND A LOT OF
OTHER PROGRAMS
SWITCH TO
JIRA
CONFLUENCE
REFINED WIKI ORIGINAL
TEMPO
And more add-ons for CF & JIRA
LET’S
TAKE
A LIVE TOUR
BE BRAVE

IT TAKES
COURAGE TO
CHANGE YOUR
EXISTING
BE HONEST

IT TOOK A LOT
MORE WORK
THAN WE EVER
THOUGHT IT
FAIL

NOT ENOUGH
RESOURCES FOR
ROLLOUT &
SUPPORT
LEARN

GIVE YOUR
ORGANISATION
TIME TO ADAPT
KEEP A STRICT
FRAMEWORK ON
WHAT NOT TO DO
TEACH

SHARE YOUR
VIEWS AND
FAILURES WITH
OTHERS TODAY
WISHLIST
BETTER INTEGRATION TO GOOGLE APPS
SINGLE SIGN-ON & 2-STEP VERIFICATION TO CLOUD

EASIER WAY TO GIVE CUSTOMERS ACCESS TO
CONFLUENCE
SEAMLESS INTEGRATION / AUTOMATION OF TIME
TRACKING ”ACCOUNTS” VS. PROJECTS
BETTER MOBILE USABILITY OF REFINED WIKI
ORIGINAL
THANK YOU!
@kitinmaki
juha.kitinmaki@tulos.fi
+358 50 389 2000

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Editor's Notes

  1. The fastest growing digital marketing agency in FinlandIdeology: ”What would I do if this was my own business”
  2. The fastest growing digital marketing agency in FinlandIdeology: ”What would I do if this was my own business”
  3. Now there’s a fuss in the industry about big data and challenges around it. People claim there are challenges like:Hummingbird or jabadidoo – I am losing my keyword data and this kind of stuffI cannot combine my social media data to our CRM systemI do not trust the rankingsOur client service center is too busy in documenting the FAQWe have challenges in reviewing the customer reviewsOur IT department said that we cannot do this or that My landing page texts are being edited by product managers who don’t know a shit about AdWordsWe don’t have budget or resources to combine our SEO&SMO effortsJust to name a few!
  4. Now there’s a fuss in the industry about big data and challenges around it. People claim there are challenges like:Hummingbird or jabadidoo – I am losing my keyword data and this kind of stuffI cannot combine my social media data to our CRM systemI do not trust the rankingsOur client service center is too busy in documenting the FAQWe have challenges in reviewing the customer reviewsOur IT department said that we cannot do this or that My landing page texts are being edited by product managers who don’t know a shit about AdWordsWe don’t have budget or resources to combine our SEO&SMO effortsJust to name a few!
  5. AND MIGHT AFFECT YOUR BUSINESS MODEL AS WELL..