E-commerce: The Why and How of Starting Now
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Are you still doubting whether or not to start with B2B e-commerce? Are you struggling with how to start? Make sure you keep up with the fast pace. You’ll get an expert view on B2B e-commerce and its most important developments and trends in this slideshare.
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E-commerce: The Why and How of Starting Now
- 1. E-commerce: The Why and How of starting now. WEBINAR
- 2. Bram Streefkerk Product Marketing Director |Sana Commerce b.streefkerk@sana-commerce.com https://www.linkedin.com/in/bramstreefkerk
- 3. AGENDA
- 4. THE TREND OF E-COMMERCE THE BENEFITS OF E-COMMERCE THE DIFFERENCE BETWEEN E-COMMERCE SOLUTIONS HOW TO START WHY NOW IS THE RIGHT TIME AGENDA
- 5. THE TREND OF E-COMMERCE
- 6. DIGITAL TRANSFORMATION THE IMPACT ON B2B BUSINESS SO FAR.
- 7. B2B buyers are transforming 83% of professional B2B buyers search the internet before buying any products. 68% of professional B2B buyers are already purchasing products online. Source: Forrester Research (2014), Acquity Group (2014) en Accenture (2014)
- 8. B2B business is adapting 80% of B2B companies plans to invest in B2B e-commerce. 37% of B2B companies have already started with e-commerce in order to be ahead of competition. Source: Forrester Research (2014), Acquity Group (2014) and Accenture (2014)
- 10. THE BENEFITS OF E-COMMERCE
- 11. PROCESS YOUR ORDERS MORE EFFICIENTLY BE A BETTER PARTNER FOR YOUR CUSTOMERS GENERATE MORE REVENUE
- 13. HELPS YOU HANDLE YOUR ORDERS MORE EFFICIENTLY WHAT TO CONSIDER ORDER PROCESSING Orders by phone, fax or email will demand a considerable amount of time from your inside sales employees. DATA ACCURACY Handling orders by hand could cause errors when copying the order into the back office system.
- 14. “One of the biggest advantages is that we don't have to worry about our order process anymore. We can be sure that the orders of our agents and customers are handled correctly and efficient.” Jeroen Koppenaal, ICT Director at Euretco
- 15. HELPS YOU BE A BETTER PARTNER FOR YOUR CUSTOMERS WHAT TO CONSIDER CUSTOMER SERVICE Service to your customers is one of the few things you can still differentiate on. INFORMATION How much time does your inside sales spend to look up, product information, order details, invoices and other information your customers could have easily looked up themselves.
- 16. “Because of e-commerce our customers are now able to quickly and easily find all of our product information.” Henk Zanbergen, Project Manager at Van Ommen.
- 17. HELPS YOU GENERATE MORE REVENUE WHAT TO CONSIDER AVAILABITY Is your revenu now limited to opening hours and country borders? CROSS- AND UPSELL Are you now selling your complete assortment or do you miss the opportunity to sell a wider variety of your assortment.
- 18. “An e-commerce solution helps us to sell in markets we did not sell before. Par example: We now in sell Suriname as well.” Gerard Wijma, CEO at Broekhof
- 20. TECHNOLOGY: INTERFACED VS. INTEGRATED FUNCTIONALITY: B2C VS. B2B
- 21. B2C VS. B2B SOLUTIONS
- 24. HOW TO LEVERAGE YOUR EXISITNG BUSINESS LOGIC WHAT TO CONSIDER THE WAY YOU CONNECT Integrated versus interfaced. TCO Re-use what you have invested in or create something new. Initial costs and recurring/ operational costs.
- 25. interfaced web store Your ERP Your ERP INTERFACING VS. INTEGRATION
- 26. “We choose Sana’s e-commerce solution because of the integration with our ERP. Integrated solutions are way more easy to manage than interfaced solutions and therefore really boost your efficiency.” Karel Jutte, Global application portfolop manager at Fagron
- 27. HOW TO START
- 28. LEVERAGE WHAT YOU ALREADY HAVE CHOOSE AN E-COMMERCE SOLUTION THAT FITS YOUR PROFILE LINE UP YOUR INTERNAL DECISION MAKERS DETERMINE YOUR NEEDS
- 29. WHY NOW IS THE RIGHT TIME
- 30. OUR EXPERIENCE OF FIRST MOVERS IT IS NOT TOO LATE TO START! YOUR CUSTOMER’S EXPECTATIONS
- 31. More info… Go to: www.sana-commerce.com/resources Call us at: +31 10 243 6030 Mail to: info@sana-commerce.com or b.streefkerk@sana-commerce.com DOWNLOAD OUR WHITEPAPERS DOWNLOAD A REFERENCE CASE WATCH A 2 MIN DEMO
- 32. Q&A
- 33. SANA TIP
Editor's Notes
- A trend is a development that leads to a new direction; a trend is not a hype (which is a short period in which media try to put attentions to something). The trend of e-commerce could be recognized early, and announced a sustainable change. You should consider trend or hype? Does it impact my company? Big or small impact? Timing? Opportunity for my business? Let’s look at the facts.
- The trend of e-commerce
- A trend is a development that leads to a new direction; a trend is not a hype (which is a short period in which media try to put attentions to something). The trend of e-commerce could be recognized early, and announced a sustainable change. You should consider trend or hype? Does it impact your company? Big or small impact? Timing? Opportunity for my business? Let’s look at the facts. We see 2015 – 2016 is the moment in which the transformation now really takes effect.
- Forrester as well predicts a 10% market growth per year, and a US B2B market of 1,1 trillion for US (which is around 12% of the total B2B market).
- Choose for an easy start, start simple. Out-of-the-box B2B functionality and integration. (ERP)
- Ask your customers and find out your self, why NOW is the rght time 2015 – 2016 is the moment companies make the shift. `Start simple, with a solution that brings out-of-the-box B2B functionality, and all the ERP touch points you need to meet your customer’s expectations. Start today -
- Regelmatig organiseren wij workshops voor bedrijven om hen te adviseren over hun (e-Commerce) strategie. Hiervoor hanteren we de OGSM-methodiek