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HP Exstream V3

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HP Exstream V3

  1. 1. we think outside Hamilton Partners
  2. 2. who we are & what we do
  3. 3. years for over18 focused on ROI-based we’ve been marketing.
  4. 4. We’re all about results positive ROI on HP programs for 10 years running ★ award-winning Microsoft programs achieved 135% of goal ★ $200+ million in sales for new Radioshack brands ★
  5. 5. we believe that marketing isn’t just about selling, it’s about serving.
  6. 6. In 1996 we started working on HP inkjet supplies. we didn’t push ink.
  7. 7. we created Idea Kits and improved the quality of someone’s life
  8. 8. and their business
  9. 9. we didn’t promise a benefit. We delivered one.
  10. 10. you have we noticed an Exstream benefit Communications with a customer aren’t about a company. They are the company.
  11. 11. show and tell some examples
  12. 12. how to make an impression when you’re not #1 the ARMA Show ★ HP new to records management industry ★ scanning can be vanilla ★
  13. 13. make a point 63% of cards brought in to win ★ product information pre-loaded on usb ★
  14. 14. lost getting in the clutter? largest REALTORS’ show ★ held in new orleans ★
  15. 15. be resourceful map of show / map of new orleans ★ chance to win laptop bag ★ mardi gras beads ★
  16. 16. “i used the map to get the booth and to to get around town”
  17. 17. How do you get people to switch from Quicken?
  18. 18. once they try, they buy.
  19. 19. timely emails prevail
  20. 20. timely emails prevail
  21. 21. timely emails prevail
  22. 22. Results purchase intent rose from 13% to 47% ★ program ROI 35% above goals ★
  23. 23. HP has rules. We bend them.
  24. 24. We make the tools work harder 14% open rate ★ ★ 2% click-through rate (vs. 0.3% for prior design)
  25. 25. we bring unexpected solutions, too
  26. 26. hp has a very large, deep website
  27. 27. website traffic requires a media expense.
  28. 28. push What if you could content the most compelling each day out to customers bite-size in a form?
  29. 29. What if it was free to distribute? via your website ★ ★ easy to download ★ email to registered customers
  30. 30. Help small business with marketing tips & templates ★ ★ expert advice ★ special offers
  31. 31. Experience with Enterprise
  32. 32. we get vertical grasp of your audience ★ ★ cost effective ★ responsive
  33. 33. our in-house services Multimedia production Editing & video production Music scoring & mixing Location & tabletop digital photography Content development Programming 3D modeling Digital print production & color proofing
  34. 34. Hamilton Partners How can we help you increase ROI for Exstream?

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