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How Sitecore 8’s
personalization features
made us
eat our own dogfood
We are The Reference
Cobbler’s kids, etc. so it’s time for a new
website goddammit.
The setting
We are The Reference
Cobbler’s kids, etc. so it’s time for a new
website goddammit.
The setting
“It’s just a website”
Further deepen knowledge of Sitecore 8
Improve on current situation by using S8
features:
More power in the hands of the m...
Personalization
“It’s just a website.”
with a dash of personalization
added to it
Perform our usual
website building magic
The journey towards the launch
as we imagined it
Prepare for
and implement
person...
Personalization
Relevance is simply the noun form of
the adjective "relevant," which means
"important to the matter at han...
What is important for our customer?
What is our customer’s matter at hand?
Relevance:
Easy
Easy
Easy
Easy
Easy
EasyEasy
Easy
Easy
Easy
Easy
Easy
Easy
Easy
It’s not that we don’t know...
… it’s that we have to get everyone on the same
page so that there’s minimal need for
overs...
It’s not that we don’t know…
… it’s that we have to get everyone on the
same page so that there’s minimal need
for oversig...
It’s not that we don’t know…
… it’s that we have to get everyone on the
same page so that there’s minimal need
for oversig...
It’s not that we don’t know…
… it’s that we have to get everyone on the
same page so that there’s minimal need
for oversig...
It’s not that we don’t know…
… it’s that we have to get everyone on the
same page so that there’s minimal need
for oversig...
It’s not that we don’t know…
… it’s that we have to get everyone on the
same page so that they can make this a
success wit...
Who is everyone
Business analyst (KPI’s, goals, …)
Information architect, interaction
designer, functional specs designer
Visual designer
...
Who is this “everyone”?
Everyone.
Getting everyone on
the same page
Things we need to clear out first
Search online Google
Hungry, don’t want to cook, home alone pizza.be
Need running shoes ...
Strike the right
balance between
relevance and
distinctiveness for
our target
customers
Things we need to clear out first
Define what we want to personalize for
Business goals
Marketing objectives
Engagement goals
(and not the other way around)...
Features & functionalities
For content and its promotion;
For delivering relevance;
For continuous improvement;
For configuring the experience manage...
Continuous optimization
Perform our usual
website building magic
The real journey
Define the digital
value proposition
Tou...
The “shiny new toy”-trap is STRONG;
Even if you are conscious of it, you can will
still fall victim to it.
What did we lea...
Even if we’re doing this every day, we
shouldn’t think we “just know” how to do it.
We know perfectly well how to use the
...
Sitecore facilitates and enables us in
reaching our goals; i.e. no technological
restrictions to our business endeavours.
...
Thanks!
www.reference.be
@TheReference
mdhondt@reference.be
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
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Sitecore experience days - Eating our own dogfood

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An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development.

The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.

Published in: Internet
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Sitecore experience days - Eating our own dogfood

  1. 1. How Sitecore 8’s personalization features made us eat our own dogfood
  2. 2. We are The Reference Cobbler’s kids, etc. so it’s time for a new website goddammit. The setting
  3. 3. We are The Reference Cobbler’s kids, etc. so it’s time for a new website goddammit. The setting
  4. 4. “It’s just a website”
  5. 5. Further deepen knowledge of Sitecore 8 Improve on current situation by using S8 features: More power in the hands of the marketeers Personalization Website project goals
  6. 6. Personalization
  7. 7. “It’s just a website.” with a dash of personalization added to it
  8. 8. Perform our usual website building magic The journey towards the launch as we imagined it Prepare for and implement personalization
  9. 9. Personalization Relevance is simply the noun form of the adjective "relevant," which means "important to the matter at hand."
  10. 10. What is important for our customer? What is our customer’s matter at hand? Relevance:
  11. 11. Easy Easy Easy Easy Easy EasyEasy
  12. 12. Easy Easy Easy Easy Easy Easy Easy
  13. 13. It’s not that we don’t know... … it’s that we have to get everyone on the same page so that there’s minimal need for oversight/management/procedures. Fact is:
  14. 14. It’s not that we don’t know… … it’s that we have to get everyone on the same page so that there’s minimal need for oversight/management/procedures. Fact is: Which is what our clients struggle with too.
  15. 15. It’s not that we don’t know… … it’s that we have to get everyone on the same page so that there’s minimal need for oversight/management/procedures. Fact is: Which is what our clients struggle with too. Which is what we help our clients with e-ver-y day.
  16. 16. It’s not that we don’t know… … it’s that we have to get everyone on the same page so that there’s minimal need for oversight/management/procedures. Fact is: Which is what our clients struggle with too. Which is what we help our clients with every day. And yet we thought we knew better. You know, it’s just a website.
  17. 17. It’s not that we don’t know… … it’s that we have to get everyone on the same page so that there’s minimal need for oversight/management/procedures. Fact is: Which is what our clients struggle with too. Which is what we help our clients with every day. And yet we thought we knew better. You know, it’s just a website.
  18. 18. It’s not that we don’t know… … it’s that we have to get everyone on the same page so that they can make this a success without needing oversight/management/instructions. So…
  19. 19. Who is everyone
  20. 20. Business analyst (KPI’s, goals, …) Information architect, interaction designer, functional specs designer Visual designer Functional analystsTechnical architect and analysts Developers Testers Online marketeers (copy guidelines, dashboarding, SEF, …) Content producers Who is this “everyone”? Implementation Exploitation Business consultants for continuous optimization re business goals and changing contexts Implemenation team for continuous improvement Online marketeers for tactical operations and hard data reporting Content marketeers feeding the engine BUT ABOVE ALL: THE REST OF THE COMPANY (sales, operations, C-level, …)
  21. 21. Who is this “everyone”? Everyone.
  22. 22. Getting everyone on the same page
  23. 23. Things we need to clear out first Search online Google Hungry, don’t want to cook, home alone pizza.be Need running shoes Nike Improve career Vlerick … The Reference “The matter at hand”
  24. 24. Strike the right balance between relevance and distinctiveness for our target customers Things we need to clear out first
  25. 25. Define what we want to personalize for Business goals Marketing objectives Engagement goals (and not the other way around) Increase market share 20% must be decision taker Increase sign-up for whitepapers and collect DMU & role
  26. 26. Features & functionalities
  27. 27. For content and its promotion; For delivering relevance; For continuous improvement; For configuring the experience management tools (S8) We now have a blueprint
  28. 28. Continuous optimization Perform our usual website building magic The real journey Define the digital value proposition Touchpoint mapping Touchpoint journeys Experience design Content marketing Sales / Account Management / Marketing / HR / Operations / C-level Goals & KPI’s (incl. personalization)
  29. 29. The “shiny new toy”-trap is STRONG; Even if you are conscious of it, you can will still fall victim to it. What did we learn?
  30. 30. Even if we’re doing this every day, we shouldn’t think we “just know” how to do it. We know perfectly well how to use the tools, but we need to take the time to explicitly define what to use them for. What did we learn?
  31. 31. Sitecore facilitates and enables us in reaching our goals; i.e. no technological restrictions to our business endeavours. What did we see validated?
  32. 32. Thanks! www.reference.be @TheReference mdhondt@reference.be

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