Getting Higher In Google


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Discover the 5 steps to get your website higher in Google.

Find out what does not work, despite what your web designer tells you.

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Getting Higher In Google

  1. 1. How To Get To The Top Of Google
  2. 2. Why is Google so important? <ul><li>89% of people only use Page 1 ( </li></ul><ul><li>85% of websites are found in search engines ( </li></ul><ul><li>81% of potential customers go on-line to find out more about a business. ( </li></ul><ul><li>60% local purchases start with a Google search. </li></ul><ul><li>52% people don’t use Yellow Pages ( </li></ul><ul><li>Non-users are: </li></ul><ul><li>Older </li></ul><ul><li>Lower income </li></ul><ul><li>A minority </li></ul>
  3. 3. How to go from obscurity to becoming the market in 3 easy steps <ul><li>How? </li></ul><ul><li>Using Internet marketing </li></ul><ul><li>Step1 From the digital graveyard </li></ul><ul><li>Step 2 Be first in your market </li></ul><ul><li>Step 3 Becoming the market </li></ul>
  4. 4. Why does a site get shown by Google? <ul><li>Google's aim is to give the best customer service it can – help them to help you. </li></ul><ul><li>HINT: It's not technology….. </li></ul><ul><li>It's marketing. </li></ul><ul><li>Give people what THEY want not what you think they want. </li></ul>
  5. 5. What influences your Google rank? It’s not what people spend their time and money on Colours on your site X Right words on pages Placement of image X Words in right places What’s on the image X Structure of your site Your company history X Who links to your site Your company profile X Freshness of content
  6. 6. SEO - 3 Steps To Google Heaven <ul><li>Translation service </li></ul><ul><li>Speak their language </li></ul><ul><li>Don't rely on design </li></ul>
  7. 7. How an entire industry got it wrong Top 3 Search-terms No. pages No. searches per day Assumed by the industry 3,360 7 Typed by customers 225 83
  8. 8. Subtle but significant differences Search-term No. pages No. searches Business consultant 3,320,000 1,519 Business consultants 3,020,000 3,397 Difference Minus 9% 224%
  9. 9. Speak their language <ul><li>Everywhere </li></ul><ul><li>On-line </li></ul><ul><li>and… </li></ul><ul><li>Off-line </li></ul>
  10. 10. Finance Makes The World Go Round. Make Sure Your World Revolves The Way You Want By Using Expert Finance Lawyers Who Also Run Businesses Many of the finance law matters that arise are not very glamorous but can have overwhelming impacts on your business and also your personal life.too. Buying or selling a business For many people, the simple buying or selling of a business is the most important and biggest financial transaction of their lives. So it’s vital that it’s structured in a way that allows you to meet your life goals and objectives. Increasingly people are turning to business ownership as the way to secure their financial future. That can be either starting a business in which case the correct business structure is important to you. Or you may purchase an existing business or a franchise business. In this situation you need to undertake due diligence and set up the contracts to meet your wants and needs. Call for our purchasing a business checklist . (link to checklist doc ) And if you’ve spent years building a business, you want to maximize the financial benefits, minimize the tax liabilities and create the best sale outcome for your next venture or your retirement. A good finance lawyer will help you achieve your desired outcome. Dispute resolution For example, imagine you have a contractual dispute with a major customer or supplier. The effects of this can be extremely stressful so you want to have a finance law firm that can quickly grasp the situation. That can apply practical solutions to resolve the dispute for you at minimum disruption to your finances and also importantly to your future business and personal relationships. In this situation, a financial law firm working from a text book is one thing but when you have applied commercial, finance and business law, you are in a much stronger position. These issue can be complex and costly if not understood and applied correctly leaving you with losses to carry and fund. Restructuring and insolvency These two areas have become highly significant in the current economic climate. Many businesses have been forced, often by factors outside their control, to take these extreme actions. Poor advice can not only be expensive but can completely change lives. Is insolvency the best option or could you look at some form of business restructuring? Talk to experts in applied commercial law to find out your best course of action. Financing assets and projects Whether you are looking at asset purchase or lease or construction and project finance, at XX, we can help you. We have worked with members of the financial services industries such as banks, investment managers, finance companies, trustees and financial intermediaries to help our clients achieve their objectives. This can be tax-efficient or tax-based asset funding, improved cash-flow, lease arrangements, structured financing, securitisation or many other financing methods. We work with you to discover your aims and match those to the best funding vehicle for you. Finance companies We also work extensively with owners and managers in the finance and financial services sectors to provide them with strategic advice. In particular: Setting up investment structures Providing advice to financial intermediaries on compliance with various legislative requirements We are based in the central Auckland CBD but we work throughout the country with finance companies and business owners. Call (09) 123 4567 for an appointment to discuss your finance law matters. Word count 558 Search-terms 21
  11. 11. 5S TM Google Ranking Method <ul><li>SEAT – how your site is performing </li></ul><ul><ul><li>27- point checklist </li></ul></ul><ul><li>STACA – </li></ul><ul><ul><li>Search-term, Traffic And Competition Analysis </li></ul></ul><ul><li>SOFT – </li></ul><ul><ul><li>right words </li></ul></ul><ul><ul><li>right place </li></ul></ul><ul><ul><li>right way </li></ul></ul><ul><li>SLR – how your competitors stay on top </li></ul><ul><ul><li>Links </li></ul></ul><ul><li>SPIL – keeping your place on top </li></ul><ul><ul><li>Building your links </li></ul></ul>
  12. 12. Page 5 to Number 1
  13. 13. Knowing your competition Search-term No. searches pm No. pages event management 4,350 61,600 corporate events 720 124,000 event manager 720 7,830 event s management 720 7,380
  14. 14. Page 1, I’ve made it! Not so fast tiger 1,255% Average % clicks per position on Page 1 1 42.30 2 11.92 3 8.44 4 6.03 5 4.86 6 3.99 7 3.37 8 2.98 9 2.83 10 2.97 The rest 10.31
  15. 15. From Page 4 to Number 1 and 2 Over 54% searches Nice
  16. 16. From obscurity to… <ul><li>31 Page 1 placements </li></ul><ul><li>7 number 1 positions </li></ul><ul><li>39 Page 1s </li></ul>
  17. 17. Delight - You become the market 18 out of top 24 places
  18. 18. Google is not… <ul><li>An option </li></ul><ul><li>Social networking </li></ul><ul><li>In the future there will be 2 types of business; those on the Internet and those out of business. Bill Gates Business @ the Speed of Thought </li></ul><ul><li>In the future there will be 2 types of business; those on top of Google and those out of business. </li></ul>