2. A DEFINITION
Seo (Search Engine Optimization) is a critical tool
for directing traffic to your business’s website. By
emphasizing certain key words, phrases and titles, your
site has a better chance of being found by potential
customers. We maximize your site’s SEO to make it
easier for search engines to find, which as a result makes
it easier for customers to find.
3. KEY WORD EXPLORATION
NEEDLE IN A HAYSTACK
Step 01 The first step in creating an SEO plan is to determine what keywords are most
likely to lead customers to you. By researching your company, as well as comparable
businesses, we’ll have a better idea of what will make you easy to find.
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4. SITE SURVEY
ESTABLISHING THE CONNECTIONS
Step 02 By examining your website, we can begin to accumulate
a list of key words and phrases to use for SEO purposes.
What
Should You
Be Saying?
What
Are You
Saying?
We Establish Your Strengths
& Weaknesses Through Extensive
Research & Evaluation
5. This
Way
DIRECTION
WHICH WAY MOVING FORWARD?
Step 03 Site survey now completed, we can move
on to determining a direction for your SEO needs.
6. CARRY OUT PLAN
CONVERTING PLAN TO PRACTICE
Step 04 Using what we’ve learned, we can now put your SEO plan into
practice. Customers searching for keywords associated with your company
will now be more likely to find you online.
ADVERTISING AGENCIES
GRAND RAPIDS MI
ADVERTISING
DES MOINES
ADVERTISING
GRAND RAPIDS
ADVERTISING
SEATTLE
BRANDING
SEATTLE
SEO
DES MOINES
SEO
SEATTLE
SOCIAL MEDIA
SEATTLE
VIDEO PRODUCTION
DES MOINES
SEO
GRAND RAPIDS
LOGO DESIGN
SEATTLE
MARKETING
GRAND RAPIDS
PUBLIC RELATIONS
GRAND RAPIDS
GRAPHIC DESIGN
DES MOINES
GRAPHIC DESIGN
GRAND RAPIDS
GRAPHIC DESIGN
SEATTLE
PUBLIC RELATIONS
SEATTLE
VIDEO PRODUCTION
GRAND RAPIDS
GRAND RAPIDS
SEO
VIDEO PRODUCTION
SEATTLE
ADVERTISING AGENCIES
IN GRAND RAPIDS MI
WEB DESIGN
GRAND RAPIDS
WEBSITE DEVELOPMENT
SEATTLE
MARKETING FIRMS
GRAND RAPIDS
delete+
=
ADVERTISING AGENCY
DES MOINES
ADVERTISING AGENCY
GRAND RAPIDS
ADVERTISING AGENCY
SEATTLE
7. TRACK PROGRESS
CASE STUDY | New Soil
Step 05 Upon implementing the SEO plan, we will track its
progress in order to assess effectiveness. If it becomes apparent that
some aspect needs adjustment, we will note it for the next step.
40%
35%
30%
25%
20%
15%
10%
5%
0%
Keywords
Waste Disposal Company
Search Engine Rank Position ( SERP )
ClickThroughRate(CTR)
FOOD WASTE
RECYCLING
COMPOST SERVICE
COMMERCIAL
COMPOSTING
COMPOSTER
ZERO WASTE
1st 2nd 3rd 4th 5th 6th
THE #’S DON’T LIE
90% of search engines navigate
to websites listed on page one of
search results. Optify Study December, ’10
8. ADJUST PLAN
REFINEMENT = EFFICIENCY
Step 06 With the data derived from tracking, we can make adjustments
to the SEO that will help achieve better results. Any final adjustments will
be made during this phase.
9. MAP RESULTS
# OF
VISITS
PAGE
VIEWS
# OF PAGES
VISITED
NEW
VISITS
BOUNCE
RATE
AVG. TIME
SPENT ON SITE
Step 07 Once the SEO plan has been active for a time, we can map the
results. This gives us a more accurate idea of what words are bringing
customers to you online.
CASE STUDY | Chop
Variables For
Tracking SEO Data
We use the elements to the
left to help clarify exactly
where your SEO/Keyword
progress is on a month-to-
month basis.
