Publicis Health Runs NYC by fundraising the most ever for the the American Heart Association's Wall St. Run & Heart Walk. Not only did they break records, but its employees walked away with more affinity and engagement to their organization than ever before.

1. Publicis Health RUNS NYC
Campaign overview and fundraising results
2016 Wall Street Run & Heart Walk

2. Table of Contents
• The Event & Partnership with the AHA
• Summary
• Fundraising Achievements
• Publicis Health Internal Initiatives
• External Campaign & Race Day Activations

3. The event
• For the past five years, Publicis Health has participated in
the American Heart Association Wall Street Run & Heart
Walk (WSRHW). For the past two years, CEO Nick Colucci
has served as the event’s chairman
• Even with a long history with the event, this year was
particularly meaningful:
• We tripled our fundraising goal, setting our sights on a
record-breaking sum of $300k
• At the same time, feedback about last year’s efforts feeling
too top-down and money-driven meant that we would
need to hit our goal through deeper engagement and
activity at the agency level
• We also broadened the scope of our fundraising efforts to
include our vendor partners, as well as to engage our
colleagues outside of the NYC offices for a truly network-
wide effort

4. raised the greatest amount
of dollars at $106,389
surpassed last year’s
network-wide fundraising
goal of $100k
37% Above
the TargetGoal
Total Donations $414,411
$300,000
In it to win it!
Highest amount
raised by a
single company
at this event
12 Publicis Health teams took part in the race
368Total Members
$1,126
Average
person
raised
raised the highest above
commitment at 431%
reached the
#AHACommit30025% People reached the $1,000+ mark and joined
Nick’s Grand Club, an 88% increase from 201547

5. FUNDRAISING
ACHIEVEMENTS

6. With most far exceeding their goals
12 teams across Publicis Health
rallied together
corporate team

7. Breaking not only internal goals, but
event fundraising records
Goal $300,000 Raised $414,411
Goal
surpassed!
0 50 100 150 200 250 300 350 400
Reached 37%
above target
$1,126
Average
person
raised
368Total
members

8. Agency % Over Commitment
431%
301%
276%
76%
73%
37%
20%
7.1%
6.9%
3.0%
----
----
corporate team

9. Agency Members Target Raised
Amount
per person
86 $20,000 $106,389 $1,237
7 $1,000 $4,011 $573
9 $1,000 $3,768 $419
29 $8,000 $14,111 $487
7 $1,500 $2,599 $371
19 $15,000 $20,611 $1,085
30 $12,000 $14,474 $482
6 $3,500 $3,748 $625
72 $50,000 $53,452 $742
12 $3,300 $3,400 $283
52 $30,000 $25,855 $497
37 $6,000 $3,666 $99
corporate team

10. Our vendor partners stepped
up and supported us
Elite Sponsors ($10k)
Friends of Heart Sponsors ($5k)
Premier Sponsors ($20k)
Mary & Samuel Rudin
Family Foundation, Inc.

11. Raising an
unprecedented
$158,325
As did our CEO, becoming the event’s
first $100k+ fundraiser

12. Making Publicis Health the event’s #1
fundraiser, and among the top 10
nationwide
Recognized as
the inaugural
winner of the
Jimmy Lee trophy
for the year’s
top fundraiser

13. Putting the magnitude of this
achievement into perspective
Top 5 Fundraisers in NYC Event
Company Money Raised Team Members
Amount Per
Person
$414,411 368 $1126
$178,931 430 $416
$175,939 1,855 $95
$167,929 313 $537
$100,000 539 $186

14. Publicis Health’s partnership with the
AHA continues to strengthen
Year
Team
Members
Donation
Target
Money
Raised
2014 15 $5,500 $22,498
2015 224 $100,000 $165,349
2016 368 $300,000 $414,411
1,741%
increase
Total
Raised
$589,647

15. INTERNAL PUBLICIS
HEALTH INITIATIVES

16. Steering committee assembled
across agencies
Coordinated an internal campaign of:
• Unique internal communications
including emails, posters, and videos
• Wear Red Day Activation
• Team Captain Activation and Follow-Up
• Team Captains’ Kit
• Challenge Wall Activation
• Network-wide t-shirt contest
• Vendor donations request letter
and template
• Post-race celebration party
• Social media campaigns
• #AHACommit300 incentive
• Nick’s Grand Club incentive
• Brendan’s Fundraising Tip Sheet
• Top Agency Trophy
Members:
• Alicia Case; PH
• Ben Preston; PH
• Eric Messer; SSW
• JD Cassidy; SSW
• Brendan Ward; SSW
• Sharon Suchotliff; SSW
• Aidan Mosley; SSW
• Elizabeth Heisler, PLBM
• Greg Reilly, PHM
• Max Leader, PHM

17. Tried-and-true incentives
• Sign-up code incentivized
participants to commit to
raising $300 by waiving the
registration fee
• Code used by 215 people,
73 of whom raised $300+
AHACommit300
#
• Employees raising over $1,000
became members of Nick’s
Grand Club and were treated to
an exclusive rooftop party at
Manhattan’s Kimberly Hotel
• 47 employees raised over $1,000
and joined Nick’s Grand Club

18. A t-shirt contest with network-wide
engagement
Designs submitted by network agencies
Over 600 employees
worldwide voted for
their favorite design,
which was worn on
race day by our
team of 368
(U.K.) (PA)
(PA)
(NY) (Paris)

19. National Wear Red Day goes global as
agencies everywhere raise awareness

20. This year, the agencies drove the
majority of efforts
(though there were still a
few red dress sightings)

21. With sophisticated events
AHA Art Auction
corporate team Taste of New York Lunch & Auction
#GoRed Wine Tasting
Heartbeat’s Got Talent

22. With non-NYC agencies getting
involved as well
Item #3:
Take the most Philly Selfie
Item #12:
Find your doppelgänger
Scavenger Hunt
Team pub crawl

23. The Challenge Wall sparked some
healthy competition…and donations

24. Social media campaigns across channels

25. And finally, PHM wins the
coveted trophy as the agency
that “Runs Publicis Health”
Winning Agency:
Determined by the agency that raises the
greatest % over their fundraising goal.

26. EXTERNAL CAMPAIGN &
RACE DAY ACTIVATIONS

27. Updating the campaign
Featured on digital screens at
every Citibank branch and on
posters distributed throughout
all participating companies

28. Captains’ Kit distributed to all
participating companies
Distributed to all companies
participating, providing each
captain:
• Event posters
• Challenge Wall posters
• Challenge sheets
• PowerPoint templates for
sponsorship proposals
• AHA letterhead
• A branded flash drive with
additional fundraising
resources and tips

29. Who Runs NYC is the official race-day
campaign
The Who Runs NYC
campaign was featured
on all official event
materials, including
race-day shirts
designed
by PLBM and
distributed
to all participants
PH also sponsored
a photo booth and live
social media wall
during the event

30. Thank
You