Community Fundraising Slides

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Community Fundraising Slides

  1. 1. Developing a community fundraising strategy that works for you Fundraising Ireland Conference 26th March 2009
  2. 2. Society of St Vincent de Paul Liz Roche • Social concern • 1200 groups • 9,500 volunteers • 13 regions • Volunteer led • 50% fundraising in community
  3. 3. Special Olympics Ireland Ciara Tallon • Service orientated • volunteer led • 10,892 athletes • 428 clubs • 18,000 registered volunteers • community based organisation • 70% of the annual budget is raised through fundraising
  4. 4. Our presentation today.. 1. 5 Key Steps in creating a fundraising strategy 2. Case study: SVP 3. Volunteers 4. Special events 4. Workshop 5. Q&A
  5. 5. Fundraising Strategy • Long-term plan of action with specific goal • In context with organisation’s goals • Realistic & achievable
  6. 6. 5 Key Steps……
  7. 7. 1. Know the fundraising goal • What do you need to raise funds for? • How much do you need? • Keep in context with overall goals • ‘Big picture’ motivates volunteers & public
  8. 8. 2. Who are your target markets? •Where is the money going to come from? •Look to the past - what worked, what didn’t •Evaluate events and experiences
  9. 9. 3. How can you reach them? • How to contact & appeal to target markets • Keep in line with ethos of organisation • Options: Grants, presentations, direct mail, Face-to-face, Letters, Radio, TV, Telephone, New Media (email, web), Appeals, website
  10. 10. 4. Who will fundraise? • Volunteers, Board, Management, Fundraising team, Program staff, Public, Members. • Leadership is key • Ownership and value
  11. 11. 5. What are your timelines? • Develop a realistic timeline • Set fundraising period – Day? Week? Year? • Planning Launch Event End
  12. 12. Case Study: SVP Annual Appeal
  13. 13. 1. Resourcing fundraisers
  14. 14. 2. Hitting target market: Advertising TV Radio Print Outdoor
  15. 15. 3.PR Campaign St. Vincent De Paul Launches Its Biggest-Ever Christmas Appeal “We’ve never seen anything like the number of calls for help we’re getting now” said SVP National President ‘calls for help’ are up 37% in Dublin, 36% in Cork The Society spent almost €890,000 every week of 2007 helping people in need Communicate SVP Appeal Week runs from 7th to 14th clearly your December with countrywide collections on fundraising goal Sunday 14th December.
  16. 16. 4. Time • Christmas – time for giving • Launch at start of recession • All events in one week • Collections on ONE Sunday
  17. 17. Volunteers
  18. 18. “Good recruitment can attract people, but only good volunteer management keeps them.” McCurley & Vineyard 88
  19. 19. Managing your volunteers • Know your needs • Train and orient • Vetting • Involve in programs • Use time wisely – ‘Use me or lose me’ • Evaluate, 2 way feedback • Give recognition
  20. 20. The Volunteer Ideas, Recognition, contacts, friendship, enthusiasm, fun, skills, time, skills, experience experience, flexibility VOLUNTEERING Resources, Flexibility, Training, Skills, insurance, Community support, involvement, expertise ideas, diversity The Organisation
  21. 21. Value of volunteers From the ground up Serve as feedback advocates Link to donors New fundraising ideas Community presence
  22. 22. Special Events
  23. 23. The Duck Race!
  24. 24. Purpose of events • Publicity: calling attention to your org at a specific moment • Involve volunteers & community • Raise money
  25. 25. Choosing your event • Who is your audience? • What will attract them? OR • What will they pay? • What’s your support? ?
  26. 26. Things to consider Appropriate Plan Cost Time Is there an easier way to raise the money?
  27. 27. Workshop
  28. 28. Questions
  29. 29. Thank you Ciara Tallon ciara.tallon@specialolympics.ie 01 8691646 Liz Roche liz.roche@svp.ie 01 8386990

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