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Asking the right question
“Wood Green created a Foundation. Why?
What was Wood Green trying to achieve?
How have they spen...
Culture of Philanthropy
>Fundraising > Foundation

(c) Ann Rosenfield MBA, CFRE 2014
WHY?

(c) Ann Rosenfield MBA, CFRE 2014
Why hiring someone is
not the fix-all solution
• Median salary in Ontario for fundraising is over $70,000
• 27% of leaders...
% Canadian who give to local social service
40
35
30
25
% Canadian who
give to local social
service

20
15
10
5
0
Civics

...
(c) Ann Rosenfield MBA, CFRE 2014
Culture of Philanthropy
>Fundraising > Foundation

(c) Ann Rosenfield MBA, CFRE 2014
Qualities of a high
performing fundraising
charity

(c) Ann Rosenfield MBA, CFRE 2014
100% Board Giving

(c) Ann Rosenfield MBA, CFRE 2014
Group Volunteering

(c) Ann Rosenfield MBA, CFRE 2014
(c) Ann Rosenfield MBA, CFRE 2014
Appendix

(c) Ann Rosenfield MBA, CFRE 2014
What do you need?
• A clear, achievable 3-5 fundraising plan
• A plan for educating and engaging the Board and
the Executi...
Fundraising and foundations   (c) ann rosenfield mba cfre 2014
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Fundraising and foundations (c) ann rosenfield mba cfre 2014

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So you think raising money is as easy as shaking the money tree? Think again.

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Fundraising and foundations (c) ann rosenfield mba cfre 2014

  1. 1. Asking the right question “Wood Green created a Foundation. Why? What was Wood Green trying to achieve? How have they spent the $'s they've raised?” Can I replicate this success? (c) Ann Rosenfield MBA, CFRE 2014
  2. 2. Culture of Philanthropy >Fundraising > Foundation (c) Ann Rosenfield MBA, CFRE 2014
  3. 3. WHY? (c) Ann Rosenfield MBA, CFRE 2014
  4. 4. Why hiring someone is not the fix-all solution • Median salary in Ontario for fundraising is over $70,000 • 27% of leaders of charities raising under $1M are happy with their development director’s performance. Only 36% happy at the 1-5M range • 25% of Executive Directors fired their last fundraiser • 50% of fundraisers are planning to leave their jobs • 40% are considering leaving the profession • Median vacancy duration for fundraiser for charities who raise under $1M/year – 12months • Only 18% Board members appropriately engaged in fundraising in charities under $1M (only 37% in high performing over 10M) • 73,916 charities in Canada (c) Ann Rosenfield MBA, CFRE 2014
  5. 5. % Canadian who give to local social service 40 35 30 25 % Canadian who give to local social service 20 15 10 5 0 Civics Boomers (c) Ann Rosenfield MBA, CFRE 2014 Gen X Gen Y
  6. 6. (c) Ann Rosenfield MBA, CFRE 2014
  7. 7. Culture of Philanthropy >Fundraising > Foundation (c) Ann Rosenfield MBA, CFRE 2014
  8. 8. Qualities of a high performing fundraising charity (c) Ann Rosenfield MBA, CFRE 2014
  9. 9. 100% Board Giving (c) Ann Rosenfield MBA, CFRE 2014
  10. 10. Group Volunteering (c) Ann Rosenfield MBA, CFRE 2014
  11. 11. (c) Ann Rosenfield MBA, CFRE 2014
  12. 12. Appendix (c) Ann Rosenfield MBA, CFRE 2014
  13. 13. What do you need? • A clear, achievable 3-5 fundraising plan • A plan for educating and engaging the Board and the Executive Director in Fundraising • Donor database • Sufficient internal capacity • Fundraising education (including bursaries) are available from the Association of Fundraising Professionals (AFP), Greater Toronto Chapter • http://www.afptoronto.org/ (c) Ann Rosenfield MBA, CFRE 2014

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