2. BS I
Introduction to
Mass Communication
Course Code: MCCC-111
Cou rse In stru c tor
Ali Haider Saeed
L e c t u r e r, N U M L L a h o r e C a m p u s
4. Types of Communication
Verb al vs Non Verb al
Verb al Commu n ication
D e l i v e r i n g i n fo r m a t i o n o r m e a n i n g t h ro u g h
W O R D S . I t c a n b e s p o ke n o r o ra l .
Non Verb al Commu n ication
S en d in g a message with ou t word s, like u se of
sig n , sy mb ols, gestu res, color, ton es, ac tion s etc .
5. Types of Communication
Formal vs Informal
Formal Commu n ication
T h e f l o w o f o f f i c i a l i n f o r m a t i o n t h r o u g h p r o p e r,
p r e d e f i n e d r u l e s a n d r o u t e s . e . g . L e t t e r t o D i r e c t o r, L e a v e
a p p l i c a t i o n e t c .
I nformal Commu n ication
U n o f f i c i a l d i s c u s s i o n s a n d t a l k s t h a t d o n ’ t fo l l o w a ny
r u l e s o r fo r m . e . g . f r i e n d s t a l k i n g , fa m i l y d i s c u s s i o n e t c
6. Types of Communication
Fa c e to Fa c e vs D i sta n t
I n Pe rs o n C o m m u n i c a t i o n
C o m m u n i c a t i n g w i t h s o m e o n e p hy s i c a l l y
p re s e nt .
G e o g ra p h i c a l l y S e p a ra te d C o m m u n i c a t i o n
W h e n t h e l i ste n e r /a u d i e n c e i s n o t p re s e n t i n t h e
s a m e ge o g ra p h i c a l p o s i t i o n a s t h e
c o m m u n i c a to r /s e n d e r.
7. Types of Communication
Intrap erson al vs Interp erson a l
I ntrap ers on al Commu n ication
T h e c o m m u n i c a t i o n w i t h i n a p e rs o n .
e . g . s e l f t a l k , n e r v o u s sy s t e m
I nterp ers on al Commu n ication
C o m m u n i c a t i o n b e t w e e n m o re t h a n o n e p e rs o n s .
e . g . Tw o f r i e n d s t a l k i n g , c l a s s t e a c h i n g , g r o u p
d i s c u s s i o n e t c
8. Types of Communication
G r o u p / C r o w d / M a s s
G r o u p C o m m u n i c a t i o n
C o m m u n i c a t i o n b e t w e e n t h re e o r
m o re p e rs o n s . ( T h a t c o u l d b e
e a s i l y c o u n t e d i n a g l a n c e )
C r o w d C o m m u n i c a t i o n
C o m m u n i c a t i n g t o a l a rg e s c a l e o f
p e o p l e t h a t c a n t b e c o u n t e d i n a
g l a n c e , b u t a re p re s e n t i n s a m e
g e o g ra p h i c a l p o s i t i o n .
M a s s C o m m u n i c a t i o n
C o m m u n i c a t i n g t o l a rg e s c a l e o f
a u d i e n c e ( g e o g ra p h i c a l l y
s e p a ra t e d ) t h ro u g h a t o o l l i ke T V,
R a d i o, n e w s p a p e r, i n te r n e t e tc
9. What is MASS
Communication
• Communication on large scale
• Wide range of people/audience
• Geographically separated audience
• Use of a communication tool/channel
11. • Intra Personal
• Inter Personal
• Group Communication
• Crowd Communication
• Mass Communication
• Print
• Electronic
• TV, Radio
• Digital/Online
Kinds of Communication
12. • What is a model?
• Discussion
• Activity/Assignment
Models of Communication
13. FR
Models in Communication
•Communication models are systematic representations of
the process
•Help in understanding how communication works can be
done.
•They show the process in symbols.
•General perspectives on communication by
breaking communication from complex to simple and
keeps the components in order.
14. FR
Shannon & Weaver’s MODEL
• 1948
• Mother of All
Models
• Mathematical
Theory of
Communication
• Claud Elwood
Shannon&
Warren Weaver