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communication
noun com·mu·ni·ca·tion  kə-ˌmyü-nə-ˈkā-shən 
1 Definition of COMMUNICATION
Giving, receiving or exchanging information, opinions or
ideas by writing, speech or visual means, so that the message
communicated is completely understood by the recipient (s).
2 Definition of BUSINESS COMMUNICATION
Communication that occurs within an organization in the
form of verbal or non-verbal, formal or informal in order to
communicate effectively either internally or externally.
EFFECTIVE
COMMUNICATION
In order to communicate effectively, you need to ensure that
your message is:
EFFECTIVE
COMMUNICATION
Effective communication helps to:
FACTORSTHAT CONTRIBUTETO
EFFECTIVE COMMUNICATION
CHARACTERISTICS OF
EFFECTIVE COMMUNICATION
BENEFITS OF EFFECTIVE
COMMUNICATION
BENEFITS OF EFFECTIVE
COMMUNICATION
BENEFITS OF EFFECTIVE
COMMUNICATION
PURPOSE OF BUSINESS
COMMUNICATION
METHOD OF COMMUNICATION
METHOD OF COMMUNICATION
COMMUNICATION CHOICES
Given the choices, when do you choose to use oral, written or electronic
channels?
CHOOSINGTHE CHANNEL OF
COMMUNICATION
Refer to Shirley (2005), page 7
CHOOSINGTHE CHANNEL OF
COMMUNICATION
Refer to Shirley (2005), page 7
SUMMARY OF COMMUNICATION CHOICES
01
02
03
04
05
Receiver reacts
and send
feedback.
RECEIVER
Interpreting the
message.
DECODE
Wide range of
telecommunicati
on methods.
CHANNEL
Transforming
idea into a
message.
ENCODE
The sender has
an idea.
SENDER
COMMUNICATION PROCESS
NOISE
The sender is the source
that initiates the
communication due to
the need and desire to
communicate or a
purpose for
communicating is either
formal or informal.
The sender transforms
the idea into a message
before sending it out.
Message’s form can be
in:
•Words
•Facial expression
and body gestures .
•Length.
•Organization .
•Tone and style.
The sender transmits the
message through a
suitable channel of
communication. The
channel chosen depends
on various factors such
as urgency, cost,
confidentiality and
recipient (refer choosing
a channel of
communication).
The receiver gets the
message and interprets
the message. If the
receiver interprets
correctly, the receiver
will react in the desired
way.
The receiver reacts and
sends feedback to the
sender.
It is a key elements to
determine whether the
receiver understand
your intentions and
responds correctly.
F o u r k i n d s o f n o i s e .
P h y s i o l o g i c a l n o i s e : d i s t r a c t i o n
c a u s e d b y f a c t o r s t h a t a f f e c t h o w w e
f e e l a n d t h i n k . E g : h u n g r y ,
h e a d a c h e .
P h y s i c a l n o i s e : i n t e r f e r e n c e i n o u r
e n v i r o n m e n t s . E g : n o i s e s m a d e b y
o t h e r s , s p a m a n d p o p - u p a d s ,
e x t r e m e t e m p e r a t u r e s a n d c r o w d e d
c o n d i t i o n s .
P s y c h o l o g i c a l n o i s e : q u a l i t i e s i n u s
t h a t a f f e c t h o w w e c o m m u n i c a t e a n d
i n t e r p r e t o t h e r s . E g : i f y o u a r e
p r e o c c u p i e d w i t h a p r o b l e m , y o u m a y
b e i n a t t e n t i v e a t a t e a m m e e t i n g .
L i k e w i s e , p r e j u d i c e a n d d e f e n s i v e
f e e l i n g s c a n i n t e r f e r e w i t h
c o m m u n i c a t i o n .
S e m a n t i c n o i s e : w o r d s a r e n o t
m u t u a l l y u n d e r s t o o d . E g : j a r g o n o r
u n n e c e s s a r i l y t e c h n i c a l l a n g u a g e .
TYPES OF COMMUNICATION
Basic FORMS of Communication
Basic FORMS of Communication
Basic FORMS of Communication
Basic FORMS of Communication
THE FLOW/PATTERNS OF COMMUNICATION
THE FLOW/PATTERNS OF COMMUNICATION
COMMUNICATION BARRIERS
COMMUNICATION BARRIERS
HOWTO OVERCOME BARRIERS
HOWTO OVERCOME BARRIERS
HOWTO OVERCOME BARRIERS
E N D O F
C H A P T E R
Q&A

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CHAPTER_1-INTRO_TO_BCOM.ppt