Jennifer Carson is seeking a customer-oriented position that allows her to utilize her 20+ years of experience in marketing, client support, social media, and people skills. She currently works as a Campaign Manager at Dex Media, where she manages clients' digital marketing programs and collaborates with teams to optimize marketing strategies and create websites. Previously, she held roles in digital marketing, sales, and business ownership. She has a bachelor's degree in business management and is proficient in various digital marketing and business software.
Handling sales in a manner that will optimize leads improve the efficiency, help achieve the mission and goals, and result in outstanding and profitable work. Reports to Sales Head.
Accomplished business professional with experience thriving and excelling in a fast-paced environment. Consistent and determined work habit with resolving challenging issues. Dynamic people management and leader skills. Distinguished planning and organizational skills and the ability to multi-task/delegate assignment in a high pressure setting. Effective team-player with first rate communication skills necessary to build productive working environment. Highly self motivated and reliable problem solver when working with a challenge. Dynamic and results oriented professional, equipped with comprehensive knowledge in executive marketing position.
1. Jennifer L. Carson
_____________________________________________________________________________________________
517 Three Meadows Road 720-849-6930
Fuquay-Varina, NC 27526 jenismurf@gmail.com
Objective
Work for a growing business who is customer oriented, future driven and innovative beyond dreams.
Strong work ethics, great attention to detail and the ability to get the job done effectively and
proficiently while keeping the client in mind. Driven, digital professional with over 20+ years of
marketing, client support, social media and people skills. Organized, flexible, analytical and highly
motivated with the ability to work in a group settling or as a self starter.
Professional Experience
Dex Media
2000 Perimeter Parkway, Morrisville, NC August 2015 – Present
Title: Campaign Manager II - Gold
Principle Duties and Responsibilities:
• Account Manager to clients’ digital marketing programs.
• Central point of contact for on-boarding decisions allowing issues to be addressed in a timely
manner and to stay on track throughout the program.
• Optimize marketing programs to increase the client’s SEO & SEM results.
• Collaborate with web development teams, sales and the client to create websites.
• Schedule and facilitate reviews of SEM and SEO products, leveraging internal or external
SEM/SEO experts when needed. Adjust keywords for SEM products as well as SEO campaigns to
drive the optimal results for the client.
• Daily client performance calls and training on digital programs.
• Ability to process payments, collect funds, issue claim adjustments as deemed appropriate.
• Ensure all digital programs are current to ensure the best performance possible.
• Create a holistic view of the client’s business and formulate the best marketing strategy for their
business.
Product Knowledge:
• Search Engine Optimization, Search Engine Marketing, Office Suite Campaigns, Social Media
Marketing, Email Marketing, Text Marketing, Display Brand Awareness, Print Directory Ad
Creation, On-Line Business Reviews, Digital Coupons, Maps, Custom Videos, Website Design,
Reputation Management.
Accomplishments:
• Mentor/Trainer 2015-2016
• Fun Committee Member 2015-2016
• Quality Council 2015-2016
Dex Media
7600 East Orchard Road, Greenwood, Village CO
Title: Digital Marketing Consultant July 2012 – August 2015
2. Principle Duties and Responsibilities:
• Inside Telephone Sales throughout the Midwest.
• Retain & Increase Current Revenue Accounts.
• Prospect /Hunt /Cold Call NEW Digital & Print Business Opportunities.
• Maintain a solid pipeline of new opportunities in Salesforce.com.
• Account Management through Strong Business Relationships.
Product Knowledge:
• Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Text Marketing,
Display Brand Awareness, Print Directory Ad Creation, and Reputation Management.
Accomplishments:
• Recognized as “Marketing Consultant of the Year” in 2012.
• Certified Google AdWords Specialist.
• MVP of the Month for October 2012, November 2012 & March 2013.
• Acting Manager to a Team of 10.
• Team of the Month January 2013 & August 2013.
Master Klean Janitorial Inc.
2149 South Clermont Street, Denver CO
Title: New Business Developer November 2008 – July 2012
Principle Duties and Responsibilities:
• Outside Sales - Cold Call Janitorial Service throughout the Rocky Mountain Front Range.
• Account Management through Strong Business Relationships.
Executive Tans & Swim Wear
9231 E. Lincoln Ave, Lone Tree CO
Title: Co-Owner January 2000 – November 2008
Principle Duties and Responsibilities:
• Excellent Sales, Marketing, Customer Service and Management Skills.
• Maintain budget, operating expenses, inventory controls, purchasing, accounts
receivable/payable, marketing, human resources, employee training, new product research,
equipment maintenance, etc.
• Implemented File Maker Pro Upgrades.
• Ensure proper and dependable Customer Database Mainframe.
• Liaison Host for Database Off-Site Back-up and Recovery System.
• Designed & engineered three (3) Original Salon Implementations over 15 years.
• Salons won “The Industry’s TOP 250 Salons in the Nation” 8 years in a row.
MicroMash
6402 South Troy Circle, Englewood, CO
Title: Manager of Customer Support Services November 1997 - January 2000
Principle Duties and Responsibilities:
• Oversaw Operations for Technical Support, Customer Service, Reception Desk, Shipping &
Receiving, Duplication and Facility departments.
3. National Learning Systems
6402 South Troy Circle, Englewood CO
Title: Executive Administrative Assistant to CEO November 1996 - October 1997
Principle Duties and Responsibilities:
• Personal and Professional Liaison to the CEO.
McGraw-Hill School Systems
1331 17th
Street, Suite 900, Denver, CO
Title: Technical Support Coordinator November 1993- November 1996
Principle Duties and Responsibilities:
• Message Center Coordinator and Fulfillment Liaison.
Education
• Ashford University Graduated: February 2011
Bachelors Degree in Business, Organizational Management
o Courses:
Implementing Organizational Change
Contemporary Management
Fundamental Organizational Communication
Business Ethics
Leadership in Organization
Social Problems
Adult Development
Strategic Management
Leadership – Priorities & Practices
Professional Skills
• Proficient in:
Google AdWords and Analytics
Salesforce
Microsoft Office Outlook, Power Point, Microsoft Word, Microsoft Excel, etc.
File Maker Pro
DocuSign
Join Me and WebEx