Personal Brand Exploration for Esports,iRacing and World of Warships Full Sail University Sportscasting Certificate

1. PERSONAL BRAND EXPLORATION
Patrick M. Baldwin
Project & Portfolio I: Week 1
July 5, 2022

2. Welcome to my brand exploration presentation.
My name is Patrick Baldwin, I am 34 years old
from the small town of Wilton, NY. My
experience in the Esports industry originates
from 20 years ago with the introduction of
online console gaming and the creation of the
website GameBattles. Little did I know that the
introduction to online gaming in 2000 would
lead to a passion for a variety of online
competitions.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Esports Promoter
• Esports Center
• Esports Broadcaster
BRAND ARCHETYPE –My brand
archetype is the entertainer and
that is exactly what I do as an
esports broadcaster/entrepreneur I
keep the watchers reeled in and
entertained to keep them coming
back.
Entrepreneur for Esports
Picture Relevant
to Your Industry
Goes Here

4. iRacing Racing Leagues
TARGET AUDIENCE
Alex Marinelli
Outreach Plan:
• The most important task is showing them previous
broadcast that allows them to see you're competent in
the work.
• Esports there's no single means of communication the
most beneficial is Discord and widely used in iRacing.
• One manner and timeframe is to check in weekly
preferably before the league’s season begins to avoid
scheduling conflicts.
Owner of Maple Ridge Racing
League
Nick Lawrence
Outreach Plan:
• With this league pricing is the biggest deal breaker. I
have developed a chart with the services I offer to
cover the licensing fees for the software.
• Discord servers are the preferred ways to
communicate broadcast arrangements.
• A weekly check in to secure the league schedule to
avoid conflicts.
Owner of NASCAR East
Coast Racing League
Alex Lovell Outreach Plan:
• I honestly did nothing to secure 4 Takes word of
mouth goes a long way when you're just beginning.
• They contacted me over Discord and invited me to
their server.
• After every even we have an after-action review and
discuss where improvements can be made on both
ends.
Owner of 4 Takes and Fuel
Podcast Racing League

5. GOALS
Short Term: Fall of 2022
• Currently I am looking for two more racing leagues
to take on. As of now I have three secured while I'm
still in school.
Mid Term: Spring of 2023
• My goal for Spring of 2023 is to have at least 3
event broadcasted each day Thursday to Sunday
and one Monday to Wednesday.
Long Term: Fall of 2023
• To be able to accommodate a full-scale broadcast
and production service for the iRacing racing
league’s that keep growing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HTML Editing
SOFT
HARD
Novice / Adept / Expert
Overlay and Design Novice / Adept / Expert
Typing Novice / Adept / Expert
Situational Awareness Novice / Adept / Expert
OBS Software
SOFT
HARD
Novice / Adept / Expert
SDK HTML editing Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Restream.io Novice / Adept / Expert

7. I help iRacing Leagues gain exposure by
showcasing their events in a live stream,for
family and friends to watch.
PROMISE

8. CREDENTIALS
Work Experience:
• Currently have 8.7k follower on my
Twitch account not linked to
Broadcasting
• Fluent with SDK-iRacing Live Timing
Software
• Familiar with OBS and overlay creation
Education:
• Sportscasting, Certificate., Full Sail University 2022
Awards:
• Have helped develop and Discord Server
to streamline broadcasting data for
iRacing Leagues
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FKN Broadcasting
Industry Experience: 6 Months
Education:
• No Data Available
Leadership Experience:
• No Data Available
Skills and Proficiencies:
• Basic Overlays
• Lacking Timing Software
• Good Presentation
Patrick Baldwin
Overall Online Presence:
• Overall, they average around 300 connections. They
present a customized banner. The offer no
professional headshots. Profile is limited on the
details. Zero published articles. Active on Twitch and
Facebook only.
• Overall grade of poor 50%
Industry Experience:
• Streaming since 2011
Leadership Experience:
• USMC Infantry Mortarman Section Leader
• Leadership experience goes here
Skills and Proficiencies:
• OBS x2
• Adobe Creative Cloud x2
• Customizing Hotkeys for Race Admin
Education:
• Sportscasting Certificate, Full Sail University
Overall Online Presence:
• Overall Adirondack Esports was just created. Currently
standing with 143 followers and growing. Banners are
customized across YouTube, Twitch, Facebook, and
Twitter. Professional headshot is available on
LinkedIn. Profile states good information on pricing
and experience. Active on all social media, LinkedIn
URL is customized.
• For the purpose of this class, I would give them 70%
on the average side.

10. COMPETITION
Max Speed TV
Noteworthy Experience:
• Dated back to 2011 on Twitter.
• Joined YouTube in 2013.
Patrick Baldwin
Skills and Proficiencies:
• Online Broadcasting and Commentating of Sim
Racing.
• Claim to be the original broadcasting platform.
Industry Experience:
• Streaming since 2011
Education:
• Sportscasting Certificate, Full Sail University
Leadership Experience:
• USMC Infantry Mortarman Section Leader
• Leadership experience goes here
Skills and Proficiencies:
• OBS x2
• Adobe Creative Cloud x2
• Customizing Hotkeys for Race Admin
Overall Online Presence:
• Overall Adirondack Esports was just created.
Currently standing with 43 followers and growing.
Banners are customized across YouTube, Twitch,
Facebook, and Twitter. Professional headshot is
available on LinkedIn. Profile states good information
on pricing and experience. Active on all social media,
LinkedIn URL is customized.
• For the purpose of this class, I would give them 70%
on the average side.
Overall Online Presence:
• Between the 3 major streaming sites Max Speed TV has
just over 12,000 followers, a custom banner featuring a
customized iRacing truck. I could not locate a
professionalism of headshot. The profile simply states
that they provide various simulation racing broadcasting
and commentary. Located zero published articles. They
are active on Facebook YouTube and Twitter. No
LinkedIn was discovered.
• Grade: For the purposes of what I have learned in this
program, I would grade them 75% as Average.
Education:
• No information found
Industry Experience:
• Broadcasting Since 2011

11. BRAND POSITION
For simulation racing leagues who are seeking a
broadcast, I provide a low-cost solution because
I understand the value of being able to have
friends and family watching your live racing
events.
“ALL IN FOR YOU”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ TBA March 2023 | Hudson Valley Gamercon
Digital Marketing
• Primary Content: Will be funny and or entertaining I use
Cross Clip to clip from livestreams on Twitch. Splice is
another great tool for editing along with the Adobe Creative
Cloud
• Primary Tools: With my experience its best to work one
platform at a time or you will be overwhelmed. Once you
build on one start the other.
• Website: My portfolio will be my framework for my social
media and branding campaign with out the portfolio I feel
like you're setting yourself up for failure

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have been heavily influenced by a friend of mine who
runs Signature Esports and Jason had guided me along
the way with any questions or concerns I have had.
Formal Education
• Sportscasting Certificate Full Sail University
• 2023 Enrolling to get Associates in Sportscasting
Technical Skills
• Streamlining Scheduled Broadcast , AUG 2022
• Learning different broadcast software such as AOTV,
DEC 2022
• Focus on the quality of content rather than the quantity,
SEPT 2022
Soft Skills
• Public Speaking, May 2022
• Voiceover Skills, June 2022
• Vocal Training, TBA 2023

14. Patrick Baldwin
You know that most iRacing broadcasters over charge? Well, what I do is
break down the cost of the programs and software to provide the most
bang for your buck. In fact, just take a visit to the.

15. REFERENCES
Kristin Kovalsky. (2020, October 28). Winona Esports
Lounge [Photo]. Https://Winonan.Org/.
https://winonan.org/10505/news/wsu-opens-esports-
lounge/
Marinelli, A. (n.d.). Maple Ridge Racing League.
Facebook.
https://www.facebook.com/unsupportedbrowser
Lawrence, N. (n.d.). NECRL.
Https://Www.Facebook.Com/Groups/178010463337565.
https://www.facebook.com/groups/178010463337565
Lovell. (n.d.). 4 Takes and Fuel Podcast Racing Leauge.
Https://Www.Facebook.Com/4TakesandFuel.
https://www.facebook.com/4TakesandFuel
Baldwin. (n.d.). Adirondack Esports.
Https://Www.Facebook.Com/AdirondackEsports.
https://www.facebook.com/AdirondackEsports
FKN Broadcasting. (n.d.). FKN Broadcasting.
MaxSpeedTV – Quality iRacing Broadcaster. (n.d.).
Https://Maxspeedtv.Com/. https://maxspeedtv.com/