Entrepreneurial professional experienced in sales, marketing, operations, database administration/ lead generation and team management.  Proven ability to identify new market opportunities, establish and  strengthen business partnerships, and analyze and improve business processes.  Have the unique ability to  interact well with diverse personalities at all organizational levels. 

1. ALEXANDER J. PIERCE
68 South Street • Westminster, MA 01473 • Cell: 978.660.2265
Pierce020@gmail.com
Qualifications Summary
Professional Profile:
Entrepreneurial professional experienced in sales, marketing, operations, database administration/ lead
generation and team management. Proven ability to identify new market opportunities, establish and
strengthen business partnerships, and analyze and improve business processes. Have the unique ability to
interact well with diverse personalities at all organizational levels.
Functional Skills:
• Strong project management
• Exceptional attention to detail
• Excellent communication and organization
• Client development & management
• Excellent follow‐up
• Excel in a fast paced environment
• Contract negotiation
• Plan, manage & complete projects
Experience
IDG Enterprise, Account Coordinator | Framingham, MA
July 2012 – Oct 2013
A key contributor to the sales team with daily activities including: Support digital, event and print sales
efforts for five core product lines; Worked with a 3‐person East Coast Sales Team responsible for an annual
quota of $20M from IT vendors like IBM, Dell, SAP, SAS Institute and more; Tracked and forecasted all
revenue in Salesforce.com (CRM); Performed competitive analysis; Created and processed digital, event and
print advertising contracts; Facilitated ad production (Digital, Print & Event); Created client presentations
including RFP’s, proposals, campaign tracking reports, YOY spend and more. Selected accomplishments:
 Lead Prospecting / Research: Generated $50,000+ in “net new” advertising revenue
 Assisted with the product launch of CITEWorld.com and secured a 3‐month exclusive sponsorship from
large IT vendor
 Supported product launch of events including CITE Conference & Forum and CIO/ CMO Event
 Collaborated with new hires to assist with training and orientation objectives
IDG Enterprise, Marketing Assistant/Database Specialist | Framingham, MA
April 2011 – July 2012
In partnership with sales teams, was responsible for building, documenting, maintaining, optimizing and
improving the Fortune 1000 IT executive database infrastructure, with a goal to increase 2011‐2012 event
attendance. As a database specialist, additional duties included writing and deploying email marketing
campaigns; Performed pre and post event data analysis; Formulated various reports showing city attrition,
weeks‐out, marketing efforts and more. As a marketing assistant, responsibilities included: designed event
websites, supervised event registration and customer service, and explored new marketing techniques for
product launches. Selected accomplishments:
 Increased Fortune 1000 event attendance by approximately 30% on an initial goal of 5%
 Initiated mobile application for one‐day regional events
 Designed, launched and analyzed post‐event surveys for: CIO, Computerworld & IDGE
 Standardized brand specific survey templates for future events by generating “survey task force”
Apex Properties, Project Manager | Leominster, MA
June 2004 – March 2012
In collaboration with senior team members, oversaw field operations during various phases of construction
and maintenance by: developing & executing weekly project schedules, supervising field staff, ensuring
proper use and safe keeping of company resources. Reviewed and made financial recommendations in areas
such as materials, equipment, contracts and new business opportunities.
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2. ALEXANDER J. PIERCE RESUME
Experience (continued)
BossMark, Inc., Inside Sales | Westminster, MA
Jan 2010 – April 2011
Worked with company’s sales representatives and assigned clients to develop and execute sales and
marketing programs. Conducted research and prepared client presentations based on the marketing
objective. On‐going communication with clients to ensure all objectives were achieved and how to assist
them in the future.
Global Fitness Center, Personal Trainer | Leominster, MA
June 2010 – April 2011
Designed and implemented customized personal training programs; Created and instructed new group
fitness class to selected members (FitTrax).
Converse Inc., Merchandising Assistant (Internship) | North Andover, MA
Sep 2009 – Dec 2009
Conducted product, consumer, and competitive analysis research; analyzed product market share. Created
product sell sheets, managed samples, and reviewed product copy to maximize market impact.
Awards & Recognition
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IDG Enterprise Excellence Award, May 2012; Presented for outstanding performance & exceptional
commitment to team work
IDG Enterprise High Five Peer Recognition Program; Received 31 over the course of 2½ years
Training and Proficiencies
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Selected and actively participated in the IDG Mentor Program for 2+ consecutive years
Completed IDG Compass Program, an initiative designed to assist young upwardly mobile professionals
understand responsibilities of other departments, develop networking skills, and assist with establishing
career goals
Participated in over ten IDG Enterprise Training Programs covering various topics
Proficient in: Salesforce.com, DoubleClick for Publishers (DFP), Adobe Marketing Cloud, Hoovers, Jigsaw,
DiscoverOrg, Etouches, ExactTarget, Microsoft Office, Adobe Photoshop, and more
Education
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St. Bernard’s Central Catholic High School | Fitchburg, MA | June 2006
Endicott College | Beverly, MA | Bachelor of Science, Sports Management | May 2010
Additional experience and references upon request
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