Brand Name• My company name is Clown Prince Entertainment Studios, and it demonstrates a fun, dominant, and entertainment 9illed business. • The Name Derived from two very unique ideas. The 9irst was that of a clown who serves as a source of entertainment and joy. • The second idea was Prince, which represents us being next in line for dominance in this industry.
Strenths & Weaknesses of the name• Strengths• The name exzudes a fun, exciting persona• Declaring ourself as prince of entertainment will spark curiosity and draw peoples attention to us• Weakness’• May take our name as a joke, clown tends to be associate with a joke, and industry may not take us serious
Clown Prince Entertainment Studios Clown Prince Entertainment StudiosC.P.E. STUDIOS C.P.E. STUDIOS LOGO • This Logo follows the law of shape. It is horizontal, and the print style is easily readable. • This Logo also falls in the lines of the laws of color. I used both blue, which signiﬁes stability, and red that attracts attention.
Clown Prince Entertainment Studios C.P.E. STUDIOS• Effectiveness of Logo• It is simple yet attracts the necessary attention• Will spark interest, because people will want to know exactly what we offer
Logo Comparison: Bad Boy Records• Uses a combination of White & Black, signifying Luxury, and Purity, but the ﬁgure added the entertainment twist to it. This makes the logo interesting and captivating.
Company Objectives & visions• Bridge the gab between the community and music industry• Our company and artist will be a representation of the community• Promote individuality amongst artist• Bring passion and true talent back to the industry• Approach projects with a new, fresh, and original perspective• Make our record label a home for our artist, embracing all of their differences
EXECUTING THESE VISIONS• From the our ﬁrst day to the last, every artist, employee is a part of a family, and everyone contributes to our legacy• Involve the community in projects, provide positive inﬂuence for community
Mission Statement• The essence of our creativity will come from the depths of our passion for music and the community that molded us into who we are. We will bridge the industry, community, and our artist’s to a common plain, where inspiration, dedication, and aspirations can be birthed. We will not loose focus of our purpose, and will not fall short of any expectations.
Mission Statement continued...• This mission statement applies to our consumers, employees, and artists
Logo & Tagline Logo Tagline Clown Prince Entertainment StudiosC.P.E. STUDIOS Unique Possibilities...
Tagline Effectiveness• This tagline is short and sweet, unique possibilities, is a phrase that I feel gives the perfect introduction to what C.P.E. will be offering. Still leaves enough curiousity to draw people in.