BY- S M MUJAHIDUL ALAM DEPUTY MANAGER BANGLADESH PARJATAN CORPORATION FORMER HEAD OF THE DEPARTMENT TRAVEL AND TOURISM, NHTTI

1. Basic element of culture
There are some basic elements of culture given below-
1. Language
2. Symbols
3. Norms
4. Values
5. Beliefs
6. Cognitive Element

2. Language
A group of words or ideas having common meaning and it
share to a social situation is called language. Language is a set
of socially sound pattern, words and sentences having specific
meaning and terminology common to same culture.
* Language is the basic to interaction and communication
among people.
* It is the method to mold the behavior and experience of a
person.
* Language is differs from culture to culture and its transmitted
from one generation to another.

3. Symbols
Culture is a system of symbol. Symbol are anything
used to represent express and stand for an event
situation . Symbols direct to guide our behavior.
• Bowing head , whistling , winkling of eye situation, all
are the symbol.
• Flag ,anthem, statues are symbols.

4. Norms
Norms as elements of culture are rules and guidelines which
specify the behavior of an individual . Norms keep a person
within the boundary of society and its culture. Its gives us
restriction about which to do or which not to do.
* Folkways
* Mores

5. Values
Anything gating importance in our daily life
becomes our values. Origin of values is a
social production while living in a society the
values develop. Values depend upon the
culture.

6. Beliefs
Every sect with in a culture having some
beliefs for cultural refuge. These beliefs are
responsible for the spiritual fulfillment of
needs and wants.
* Muslim believe in God and Holly Prophet, the
day of judgment the recitation of Quran, Haj
etc.

7. Cognitive Element
Cognitive element of culture are those though
which an individual know how to cop with an
existing social situation . How to survive, how
make shelter from storm.

8. Cultural Tourism
The World Tourism Organization has provided a definition
of cultural tourism as well, focusing on the travel motivations
of tourist : Cultural tourism includes movements of persons
for essentially cultural motivations such study tours,
performing arts and other cultural tours, travel to festivals and
other cultural events, visit to sites and monuments, travel to
study nature, folklore or art or pilgrimages.

9. • Heritage and cultural tourism refers to that
segment of the tourism industry that places
special emphasis on heritage and cultural
attraction.
• These include performances , museum ,
displays, archaeological sites .
• Tourist may travel to specific sites to see
famous museum, plays or others.
HERITAGE & CULTURAL TOURISM