2. NME Front Cover
Skyline
Masthead
Flash
Main Image
Left Third
Lead Article
Cover Lines
3. The masthead for this magazine is consistent with all NME magazines. The
masthead with its striking red, bold, uppercase, sans-serif font is an assertive message to
their readers to buy it. This continued style throughout all of NME’s literature reinforces their
brand identity, making them immediately recognisable to the readers and potential buyers.
The masthead is also in keeping with the conventions of magazines by being located in the
left third.
The left third is key as it is the part of the magazine visible to customers when
placed on a newsagent’s shelf. The left third also contains a flash. The flash works much like
the skyline, giving the reader of view of what’s inside. However the flash is located in the left
third and just below the masthead. This suggests that it has real importance and therefore
carries an interesting story or feature, one which would appeal to potential readers.
The skyline of this front cover gives the reader a brief view of what the issues
main feature is. In this case it is reviews for the Reading and Leeds festivals, something which
NME strongly support, therefore assuming their readers will to. It is used to attract the
potential readers and words like “exclusive” are often used to entice them further.
The main image and lead article relate. The image connotes a ‘rock star’ lifestyle ;
drunken nights out and expensive champagne. This is something which many of the NME
readers would aspire to become thus making the image attractive to them. It also suggests
to the audience that The Libertines are successful. As well as the success the image
connotes a friendship between the two of them (something which previously may have not
been so strong), this is reinforced by the inclusion of the lexis “united” in the article title.
Some magazine front covers feature cover lines. Cover lines are just another way
of advertising some of the features in the magazine. It may be important to include cover
lines as they help to promote the lead article or main features.
4. The image led contents page gives the
reader a brief overview on what each
feature is about. It of course includes the
page number making it easier for the
reader to navigate through the magazine.
The images included are ones which are
relevant to the article. This makes it even
clearer to the reader what each article is
about, if it wasn’t already. The main
image in the middle connotes a very
lively, fun and intense atmosphere,
something which NME know will excite
their audience. There is also different font
styles in use, this helps to distinguish
between each article and make it clearer
to the audience. NME have also included
a small advert which they have put in a
red box. This helps it to stand out thus
making it easier to advertise. Lastly they
have chosen to include a ‘Plus’ section.
This gives the audience a very brief view
of some of the lesser articles in the issue.
5. The double page spread continues with the same style as the contents page. It uses
mainly black font with the colour red for the number and bold for the artists name.
The design helps the reader to navigate and understand the article without having to
necessarily read the whole thing. At a glance it’s easy to see who the artists featured
are. It is important for the magazine to engage the reader so to have a simple, easier
to understand design helps to do this. There a few images included which help to
promote some of the artists mentioned. The style of the images are there to help the
audience, who its assumed were not there, understand what the intensity of the gig
might have been like. They also help to support the NME’s review of those gig’s.
6. Q Front Cover
Skyline
Masthead
Cover Lines
Main Image
Pull Quote
Lead Article
Left Third
7. As with the majority of magazines the masthead for Q is prominently
featured. Also, like the NME masthead, Q has a very distinctive design, in keeping with
their brand identity, something which I feel they are very proud of, and the status they
have built up as the number one music magazine. At a glance this logo immediately
connotes to the potential buyer exactly what it is i.e. most people would know what to
expect from this magazine without having to pick it up and read it.
The main image is of the lead artist from Muse, Matt Bellamy, he’s holding a
guitar and has appeared to have cracked the Q masthead. This connotes to the reader
that he is ‘smashing it’, in the sense that they are doing particularly well at this time. I
don’t believe there is much anger or aggression present, if any at all, as his face appears
to be relatively calm. The artists dress is in keeping with the overall style of the front
cover with the use of black and red.
The pull quote on the front cover also helps to anchor the image. I do feel
however, that they are being sarcastic and using a play on words to show how Bellamy is
far from what this image may initially suggest. “I bought 50 tins of beans and an axe...”,
this quote is used to suggest how Bellamy’s idea of “out of control” is to buy 50 tins of
beans whereas the usual ‘rock star’ assumptions would be 50 cans of lager, for example.
The colours used for this front cover are relatively simple. They have used a
main background colour of grey which allows them to then have white text over that. The
dark background colour also allows for the red to stand out becoming even more
obvious. This helps to highlight specific areas and make them aware to the audience,
such as parts of the cover lines but mainly the masthead.
The left third of this front cover contains the masthead and the lead article
along with other features with this edition. The lead article is in large capitals highlighting
the importance of it.
8. This contents page is very image led which
helps to engage the reader. Q use these
images to encourage the reader to read on
and as an addition to the small description
about each article. The main image used
connotes a very glamorous lifestyle with
the use of the patent jacket and
sunglasses.
The left hand side of this contents pages
outlines some of the main features in the
magazine. These are included to advertise
to the reader briefly why they should turn
to each article and read it.
Q, cleverly, often use a double page spread
for their contents page. The contents page
has enormous value to advertisers as it’s to
be the second most viewed after the front
cover. Business will see it very valuable to
be placed near to the contents page, and
will be willing to pay large sums of money.
With Q printing 2 contents pages, this will
mean that they can in affect double their
revenue from offering advertising near to
these pages.
9. This double page spread features a large image and two medium ones. The main image connotes a
very enjoyable and lively atmosphere to the reader. It’s important for Q to give the reader a great
insight into the concert as it’s assumed they were not present, and what better way to engage the
reader than to include eye catching images. The two medium images are of the group alongside
each other. This has immediate and obvious connotations that they have a close relationship and
that is something which comes across to the audience during their performance, thus making their
performance notably better and more professionally sounding. This semantic field of
friendly/family relationship is reinforced through the use of such lexis as “share” and “everyone.”
10. 2nd NME Front Cover
This final magazine front cover also comes
from NME. This front cover is particularly
interesting as NME have chosen to stray
from their usual colour choice. The fact
that they have chosen to do this
immediately suggests to the reader and
potential buyer that this is not your
average copy of NME and a special or
limited edition version. This will encourage
the fans of NME to purchase it as they
wouldn’t want to miss this unique
opportunity to own a one off copy.
The front cover is, of course, dominated by
the image of Jimi Hendrix.
The cover lines in the top right are also
related to the image and main article as
they’re about ‘The Greatest Guitarist Alive
Today’.
The style of text used in the background is
as if done with a paintbrush. This connotes
to the audience and suggests that Jimi
Hendrix was an artist in his field.
Something which many people would
agree with.
11. The contents page has reverted back to the
old style which everyone is familiar with
from NME. It once again is dominated by
images which help to support the relevant
articles. Not only that but it helps to keep
the reader engaged and encourages them
to read on. This page, along with the front
cover, my be one that’s viewed by potential
buyers so it is important for NME to make it
stimulating and appealing to the eye.
Moreover the articles feature pull quotes
which further help to promote them.
The font style and colour remains the same
as with all NME contents pages, this helps
to support the identity of the magazine and
make it recognisable to readers.
12. This double page spread from NME is the article advertised on the front cover. It has adopted the
same purple style that can be seen on the front. This helps to create a link between the two
making it easier for the audience to locate the article. The image has an almost ghostly feel to it
with Hendrix blending into the background. The denotative meaning is of course that Jimi Hendrix
passed away a long time ago but it does however connote to the reader that he’s very much alive
still. This view is reinforced by the quote on the top of the pages “I’ve been dead a long time”,
suggesting it is something he has said recently. The style and way this quote has been presented to
the audience is as if it has appeared from the smoke of his cigarette, thus making it that even more
magical and artistic, much like the text from the front cover. The purple background, I feel, has an
obvious link the ‘Purple Haze’, one of Hendrix’s most famous songs.
