Five levels of product of different 10 products

1. Assignment #3
Subject # Marketing Management
Student name # Abdullah Mirzaman
CU ID #3345
Submitted To # Dr. Muhammad Aleem
Department # Management Sciences

2. As part of your assignment, you are required to
draft
or compile a template for each of the 10 products
you
have used recently. The template should describe
the
five phases of each product studied in Week 13.
Following are the templates for products ive used
recently:

3. 1. Mouse:
Core benefit:
The core benefit of a mouse is a device for cursor
movement and clicking actions
Basic product:
Basic product lf mouse is comfortable shape
buttons for clicking/scrolling and cable or wireless
connection

4. Expected product:
The functionalities user expect from mouse such as
Cursor control,leftand right click,scroll wheel,plug
and play connectivity,compatibility
Augmented product:
The additional features and enhancements that go
beyond the core funtionalities such as
Customizable buttons,ergonomic design,wireless
connectivity and onboard memory
Potential product:
The possible future developments of mouse are
biometric authentication, advances gesture
recognition,Ai assisted precision

5. 2:Watch:
Core benefit:
Time keeping and access to information
Basic product:
A traditional analog or digital wristwatch that
display time
Expected product:

6. A watch with display,alarm and stopwatch
funtionality
Augmented product:
A watch that can connect to smartphone for health
monitoring,fitness tracking, gps, navigation
Potential product:
A watch that has biometric sensors for health
monitoring,voice command features
2. Ballpoint:
Core benefit:
Core benefit of ballpoint is writing and drawing

7. Basic product:
A ballpoint pen rhat uses a rotating ball to dispense
ink onto the paper
Expected product:
Comfortable grip , reliable ink flow and smooth
writing
Augmented product:
A pen with multiple ink colors and refillable
cartridges
Potential product:
Recording capabilities in a ballpoint pen and
wireless connectivity for transferring notes to
computer and memory storage

8. 3. Fan:
Core benefit:
Air circulation and cooling
Basic product:
A fan with blades that rotate to create airflow
Expected product:
A fan with adjustable speed settings and a stable
base for easy placement
Augmented product:

9. A fan with remote control operation, timer function
and energy saving modes
Potential product:
Air purification capability,smart connectivity to
home automation systems and adjusting airflow
based on room temperature
4. Sunglasses:
Core benefit:
Protection from uv rays and glare
Basic product:
Sunglasses with timted lenses

10. Expected product:
Sunglasses with uv protection and stylish designs
Augmented product:
Polarized lenses,improved visual clarity
Potential product:
Bluetooth connectivity,fitness tracking
5. Study lamp:
Core benefit:
Enhanced light for studing and reading
Basic product:

11. Study lamp with light source and adjustable
brightness
Expected product:
Different light modes such as warm and cool light
option
Augmented product:
Study lamp with built un usb charging ports
Potential product:
Study lamp that allows customization of light
through mobile app and built in wireless charging
pad
6. Mobile phone:

12. Core benefit:
Communication and connectivity on the go
Basic product:
Calling and texting capabilities
Expected product:
Calling,texting and internet browsing capabilities
Augmented product:
High resolution display, multiple cameras for
improved picture quality extendible stotlrage gps
navigation and mobile phone payments
Potential product:

13. 5g supported builin capabilities like AI assistants
smart face recognition
7. Car:
Core benefit:
Efficient transportation and comfortable ride
Basic product:
A car with four wheels engine ,seats ,and controls
for driving
Expected product:
Improved fuel efficiency, safety airbags, Ai smart
assistant and voice recognition controls

14. Augmented product:
Lane assist , adaptive cruise control and collision
avoidance systems
Potential product:
A car with autonomous driving capabilities, electric
or hybrid power terrain for reduced emissions,
heads up display
8. Ac:
Core benefit:
Cooling or heating air for comfort
Basic product:

15. A basic airconditioner that cools the air in a room
Expected product:
Adjustable temperature settings,timer funtion
Augmented product:
Advanced technology such as energy saving
modes,sleep mode and air purifying filters
Potential product:
Smart sensors gor ajusting airflow according to
room temperature smart connectivity to wifi so it
could be turned on and off when ones far away
from home

16. 9. Tennis racket:
Core benefit:
Enhanced performance and enjoyment in the game
of tennis
Basic product:
A basic tennis frame consist of a frame and strings
for hitting the ball
Expected product:
Lightweight frame, durable strings and a
comfortable grip
Augmented product:

17. Larger head size for a larger sweet spot improved
string technology for better hitting of the ball
Potential product:
Sensors that cam measure swing data, and measure
shot powers and adjustable string tension