The document provides a template for summarizing 10 different products across 5 levels - core, basic, expected, augmented, and potential. It summarizes each product for Haier split AC, Samsung phone, Dollar ink pen, Samsung smart watch, Vivo phone, Airpods, Kia Sportage, Samsung smart TV, amplifiers, and speakers. For each product, it identifies the core benefit and describes the basic, expected, augmented, and potential products at each of the 5 levels.

1. Name: Waqas khattak
Instructor: Dr. Muhammad Aleem
Class ID: CU-3103-2022
Topic: Template of 10 different products.
Department: Management Science
Assignment # 03

2. Product planning and Development:
The five levels of a Product:
1. Core product
2.Basic product
3.Expected
product
4.Augmented
product
5.Potential
product
The fundamental level is the core benefits, Transport
Need to develop products features—brand name, packaging, features, design etc.
A set of attributes and conditions—level of performance, comforts, status etc.
Additional services and benefits—after sales services, support etc.
Futuristic developments—Hybrid, enhance design.

3. Potential product:
• It may consist self cleaning
features in the future.
Augmented Product:
• It gives us WIFI as an additional
service.
Expected Product:
• It has best level of cooling and
is easy to use.
Basic product:
Haier Split AC
Core benefits:
AC, Cooling & heating
air conditioner:

4. Expected Product:
• It has a very good performance in
all aspects.
• It has a good battery timing.
Augmented Product:
• Touch screen for the easy use of it.
Basic Product:
samsung
Potential Product:
• It may become water resistant in the
future.
• It may introduce wireless charging
feature
Core benefits:
Use daily life.
Phones:

5. Potential Product:
May be they invent something for
mistakenly written word, so that can be
erase easily.
Augmented Product:
We can replace or refill its ink Cartridge.
Expected Product:
• Attractive design with the best quality
of ink.
Basic product:
Dollar ink pen
Core benefits:
Pen is Product used for writing or
Drawing.
pen:

6. Core benefits:
Watches for time telling and much
more.
Basic product:
samsung smart watch.
Expected product
• As it is a smart watch, it shows us
each and everything present in our
mobile.
Augmented Product:
• It gives us two extra wrist strips.
• It can be charged with wireless
charger.
Potential Product:
• May be it changes its design and
make it more stylish.
Watch:

7. Potential Product:
• May be they can improve their camera.
Augmented Product:
• It gives us a very good battery timing.
• It is also water resistance.
Expected Product:
• It has best level of performance in
every aspects.
• It also has a good status comparing to
the other phones.
:Basic Product:
Samsung Z fold
Core benefits:
Mobile Phone for Communication.
vivo PHONES:

8. Core Benefits:
Wireless Headphones.
Basic product:
AIRPODS
Expected Product:
• It has best level of speaker
and mikes.
• It has best sound quality.
Augmented Product:
• It has a charging case.
Potential Product:
• It may become wireless
charging
air bud:

9. Core Benefits.
Relax and easy driving.
Basic Product:
sportage
Expected Product:
• It is one of the top car from
Toyota.
Augmented Product:
• It gives Push start Engine feature.
Potential Product:
• It have hybrid car but it can
become electric car in the future.
KIA:

10. Core Benefits:
Television for entertainment and
information.
Basic product:
SAMSUNG smart TV
Expected Product:
• It is great source of
entertainment.
• We can take much knowledge
from TV.
Augmented Product:
• It has its own Wi-Fi and Bluetooth
system.
• It has its own standing stands.
• It have different sizes according to
our will.
Potential Product:
• It may brings a gorilla glass screen.
• It may bring 5G technology.
smart TV:

11. Expected Product:
• It gives us better quality of
sound.
Basic Product:
amplifiers
Augmented Product:
• It has USB pots.
• It has AUX pot so that can be
connected to phone etc.
Core Product:
boofers to increase sound
frequency.
Potential Product:
• It may be in small size but have
louder sound.
Speakers: